7 Tricks of Online Surveys You Should Know

By Karthik G  |   Submitted On March 31, 2016

  

An online survey is an excellent tool for sourcing vital information directly from a wide audience, with ease and convenience. Yet, despite how easy surveys appear, there is always room for improvement! The idea is to create and implement a well-rounded survey that is simple, easy to understand and yet, packs the punch for your business needs. Here are some important tips and tools that help you get the best out of your online surveys.

1 Avoid long surveys:

One of the benefits of online surveys is that the response is nearly instant, thereby reducing the time taken to collect responses. Businesses tend to exploit this advantage and stretch the length of their online survey with the assumption that respondents do not mind spending time on their surveys. However, just as you hate waiting in a long queue, a long survey tends to bore your online respondents. They may simply drop out or quit responding half-way, stop responding with interest, or worse, get disgruntled and never take up another survey from your brand. Designing a survey and finding the right respondents is resource-crunching; keep your online surveys crisp and to the point to avoid high respondent drop-out rates. A respondent should take no longer than ten minutes to complete your online survey.

2 Ensure consistency in coded values:

Each survey response or option is assigned a numeric code or value that is useful in computing mean, median, range, variance and other analytical calculation on the data that is collected. To ensure accurate computation, values must be coded following a consistent methodology. Typically, the highest value is assigned to the best or most positive outcome and so on. It is a best practice to keep the direction of the scale and the scale points consistent throughout the survey. Ensure that the coding is done accurately, as online responses get recorded automatically into the survey repository of database.

3 Irrelevant questions are a survey faux-pas!:

Irrelevant questions can frustrate your respondents. Employ question routing and survey logic features available on online survey portals or survey creation websites to redirect respondents to questions that are relevant to them or the responses that they had previously provided.

4 Be flexible with your designs:

Online surveys enable creativity to be incorporated into your questionnaires, as compared to traditional print surveys. You can create complex surveys with ease and conduct them through the internet. Mix various types of response formats - close-ended, open-ended, rating scales and so on - to keep your questionnaire interesting to your respondents and to evoke different types of responses from them.

5 Explore free online survey tools:

There is no dearth of free online survey tools! Explore various options and figure out what works best for you in terms of features, flexibility, number of questions and so on. Some of the popular free online survey tools include Survey Monkey, Qualtrics, Google Forms, Typeform and Survey Planet

6 Test your survey:

There are chances that your survey has not been formatted right, or your question routing and survey logic is not on point. Always do test runs on a small sample of people who are willing to help you out; this way you can identify any areas for improvement and polish your survey so that when your respondents receive it, you are sure that they will provide answers in the right format and to the right questions.

7 Place surveys strategically:

Online is probably the only place where surveys can be placed strategically to target a specific audience. For example, you can serve a survey on all people who exit your website after a download, or after buying a certain category of products or after consuming a particular type of content. This feature can help you keep your survey questions specific to derive a specific buying behaviour.

Online surveys work great if you seek to reach a large respondent base. Remember to keep your survey short, simple and to the point, so that you reduce your drop-out rates and get the most out of your investment in designing and implementing the survey.

I am an early adopter and an expert in Digital Business Analysis. Experienced in Inbound Marketing and skilled in Business Development

Article Source: http://EzineArticles.com/expert/Karthik_G/2214698

Tha Advantages of Online Radio

By Karina Popa  |   Submitted On October 15, 2014

  

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The Internet has drastically changed the way we do things today. It is a great tool for procuring any information on any subject. The developments in the field of online technology have facilitated us to view our favorite movies or to listen to music online anytime we find convenient. The latest and most exciting news is the fact that now we can even listen to online programs broadcasted by different radio stations from various countries. There are many benefits of listening to worldwide online radios.

Getting exposure to additional radio stations

In the past, radio stations used to cater to a particular city or country. By using online radio, there is a magical improvement in the ability of the consumers to access DAB or FM radio stations, which transmit programs in their national languages. Moreover, the menu of many online radios allows their listeners to access a wide range of options, such as country or genre. This allows you to listen to the kind of music you love, irrespective of your geographical location on the globe. So, even when being on foreign land, you can listen to the radio programs of your own country.

Accessibility to podcasts

Live radio streaming is another exciting feature of the radios working through the Internet. Quite often, many listeners are not able to listen to live programs for different reasons, like being preoccupied or in a different time zone at the time of the broadcasting of their favorite program. Here again, the Internet radio comes to your rescue. If you missed listening to any live concert or interview, you can get a podcast through the online radios.

Podcasts are small recorded sessions of a live program. You can access them via a commercial website. Generally, podcasts are available for interviews conducted with famous persons, including movie stars. You may access them through your iPlayer or online radio.

The option to share media

Contrary to the belief of most people, Internet radio is not just a way of listening to worldwide radio stations - most such radios also offer a music playing mode that enables you to listen to music from various sources that may be available at your home. For instance, you may play music, using your home collection, shuffle through a playlist with the radio's screen and listen through its speakers.

Getting rid of the DAB receiver

All that you need for listening to online radio is a reliable Internet connection. It means you don't need to get a signal from any FM or DAB transmitter, as it used to be the case earlier. So, you won't have to adjust the antenna to receive good FM radio signals.

Looking for something to entertain you and make you feel good? Connect to the Internet and tune in to the Gen FM Jakarta online streaming!

Article Source: http://EzineArticles.com/expert/Karina_Popa/1432444