Email AutoResponders And Making Them Work for You

By A Chan  |   Submitted On August 10, 2014

  

An autoresponder can be defined as a sequence of email marketing messages sent out to subscribers in a dedicated frequency and order. This kind of online marketing easily lays the groundwork so that you can make your sales from potential clients or customers. Email autoresponders offer amazing experience, especially for the first subscribers turning the experience pleasant for the rest of the subscribers. They offer a simple, fast and effective way of passing your message across to Make Money Online. They, however must be crafted in such a way that they do not end up being annoying to the recipients.

The Benefits of Email Autoresponders

· The email autoresponders never get tired. You can use them during any given day and still expect good rewards with a well structure message for your potential customers

· They never get boring even when sending out the same marketing message. This cuts your marketing costs greatly without affecting the quality that you get in terms of sales for the products or services that you have to offer

· The help you deliver the best content in the right frequency and order to new readers who find you. They simply make your new potential clients feel appreciated which is good for possible sales

Making Them Work

When choosing to use email autoresponders as strategy to Make Money Online, you will need to get it right from the word go. Annoying messages will never fetch you anything, hence the need to carefully structure what to feature in your messages.

Avoid What is Obvious: Don't waste your time telling recipients what they already know such as I have received your email or thank you for the message or I will read your email soonest possible. Choose a message that keeps the recipients in anticipation for the solutions you have to offer with your products or services instead.

Appeal to The Good Nature of Your Recipients: This will always make them understand your plight better. You can for instance explain briefly why it might take some time to respond to their mails fast sighting an overwhelming work setting. It makes you human enough to be understood hence the message will work well.

Consider Humor: A little humor in your auto response message will go a long way in getting what you're looking for from your recipients. Humor makes it easier for the recipients to get over the feeling of frustration or sadness they could be going through as a result of the services or products they are reaching you about.

Make Them Direct and Brief: Very long messages have never been appealing to recipients especially when they are not directly answering to the questions they have. When creating your auto response message, therefore, try and keep them brief. Most people only need to know that the response is an automated one and a reason why you are sending it as well as the expectations that the recipient should have from that point on. The three should however be combined creatively to appeal to the recipients without adding to their frustrations.

Try Delayed Auto Responses: This is definitely not the best way to treat potential customers, but it offers you an easy excuse when you have plenty of emails to respond to and you are overwhelmed. By using such delayed messages, you will be giving the customers the chance to relay their messages again at the same time apologizing for taking too long to read their messages. You still manage to make your customers feel important, hence you still stand the chance to Make Money Online without losing potential customers.

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Article Source: http://EzineArticles.com/expert/A_Chan/1727315

Email Address Quality - The Benefits of A Clean List

By Keith Reinhardt  |   Submitted On February 22, 2016

  

Whether you realize it or not, there's a price tag attached to every email address in your database. How well you manage the quality of those addresses can mean the difference between:

• A profit or a loss on your email marketing efforts;
• A Rolodex of satisfied customers or a costly lawsuit; and
• A lucrative holiday season or missed sales goals and irate executives.

The Financial Benefits of Proper Email Hygiene

How focused is your company on email address quality? If the answer is "not very", you could be costing your organization a boatload in lost profits. Check out the example from a webinar we spoke at recently.

That's a 65% improvement in revenue generated per dollar spent on email marketing JUST by focusing on email addresses quality.

How is this possible? Sending to undeliverable, unengaged, and problematic addresses costs you money. Let's take a look at how:

The Cost of Poor Email Address Quality

1) Negative Impact on Delivery

Just because an address is deliverable doesn't mean you should send to it. Internet Service Providers (ISPs) use both negative and positive metrics to evaluate inbox placement. As a result, deliverable but unengaged addresses hinder your access to the inbox. As engagement drops, so does your ability to avoid the junk folder.

2) Unnecessary Spending

There's a cost associated with every email on your list:

• Your ESP likely bills you based on the size of your list or the number of emails your send; and
• Your acquisition sources charge you on a per email basis.

Why burn money acquiring and sending to dormant contacts that will never engage with your company? It just doesn't make good fiscal sense. Without the proper hygiene protocols in place, this is exactly what you'll be doing.

3) Low Customer Satisfaction

If you can't hit the inbox, you can't reach customers with the information they need. Things like promotions, order confirmations, and billing statements don't hit their intended target. This makes customers angry and what happens next is never good.

• They get annoyed and complain via social media.
• They contact your call center at a potential cost of multiple dollars per inquiry.
• In the worst case, they just up and leave you for a competitor.

4) Data Breach Liability

There's a liability associated with every email address in your house file if a breach occurs. Carrying old, unresponsive email addresses creates an unnecessary risk. Minimize your exposure by purging dormant addresses from your database.

5) WORST CASE SCENARIO - You Get Blocked or Blacklisted

Even the most cautious companies can run into big trouble when it comes to email address quality. We recently spoke with representatives from a leading brand that thought they had all their bases covered. Unfortunately, they didn't conduct any regular hygiene on their database.

This resulted in a deliverability nightmare that forced the company to miss critical seasonal sales goals and took 90 days to clear up and return deliverability to its previous levels.

CONCLUSION

When it comes to email list management and data hygiene, marketers have an obligation to protect their customers and themselves from unnecessary risk. This is especially true when it comes to email list management and data hygiene.

The goal here is to make it impossible for your company to make a mistake. This can only be achieved by implementing a bullet-proof email hygiene strategy.

Keith Reinhardt, http://www.freshaddress.com/home.php

FreshAddress, Inc. helps companies including 25% of the Fortune 100 and many of America's leading nonprofits to build, clean, and update their email databases to maximize revenue and donations. FreshAddress offers services including its SafeToSend Deliverability Solution, patented Email Change of Address (ECOA), and Postal and Email Appending.

Visit my website at http://www.freshaddress.com/home.php

Article Source: http://EzineArticles.com/expert/Keith_Reinhardt/251404