Email AutoResponders And Making Them Work for You

By A Chan  |   Submitted On August 10, 2014

  

An autoresponder can be defined as a sequence of email marketing messages sent out to subscribers in a dedicated frequency and order. This kind of online marketing easily lays the groundwork so that you can make your sales from potential clients or customers. Email autoresponders offer amazing experience, especially for the first subscribers turning the experience pleasant for the rest of the subscribers. They offer a simple, fast and effective way of passing your message across to Make Money Online. They, however must be crafted in such a way that they do not end up being annoying to the recipients.

The Benefits of Email Autoresponders

· The email autoresponders never get tired. You can use them during any given day and still expect good rewards with a well structure message for your potential customers

· They never get boring even when sending out the same marketing message. This cuts your marketing costs greatly without affecting the quality that you get in terms of sales for the products or services that you have to offer

· The help you deliver the best content in the right frequency and order to new readers who find you. They simply make your new potential clients feel appreciated which is good for possible sales

Making Them Work

When choosing to use email autoresponders as strategy to Make Money Online, you will need to get it right from the word go. Annoying messages will never fetch you anything, hence the need to carefully structure what to feature in your messages.

Avoid What is Obvious: Don't waste your time telling recipients what they already know such as I have received your email or thank you for the message or I will read your email soonest possible. Choose a message that keeps the recipients in anticipation for the solutions you have to offer with your products or services instead.

Appeal to The Good Nature of Your Recipients: This will always make them understand your plight better. You can for instance explain briefly why it might take some time to respond to their mails fast sighting an overwhelming work setting. It makes you human enough to be understood hence the message will work well.

Consider Humor: A little humor in your auto response message will go a long way in getting what you're looking for from your recipients. Humor makes it easier for the recipients to get over the feeling of frustration or sadness they could be going through as a result of the services or products they are reaching you about.

Make Them Direct and Brief: Very long messages have never been appealing to recipients especially when they are not directly answering to the questions they have. When creating your auto response message, therefore, try and keep them brief. Most people only need to know that the response is an automated one and a reason why you are sending it as well as the expectations that the recipient should have from that point on. The three should however be combined creatively to appeal to the recipients without adding to their frustrations.

Try Delayed Auto Responses: This is definitely not the best way to treat potential customers, but it offers you an easy excuse when you have plenty of emails to respond to and you are overwhelmed. By using such delayed messages, you will be giving the customers the chance to relay their messages again at the same time apologizing for taking too long to read their messages. You still manage to make your customers feel important, hence you still stand the chance to Make Money Online without losing potential customers.

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Article Source: http://EzineArticles.com/expert/A_Chan/1727315

How To Get Instagram Followers Fast

By Jovia A. D'Souza  |   Submitted On April 08, 2016

  

Instagram is another of the many social networking sites operating out on the web today. It is a platform where you can share your photos privately or publicly. Now, if you want to reach out to a wider audience, you have to start collecting your Instagram followers.

Here are a few legit and tried and tested techniques to get Instagram followers fast.

Public accounts -

If you have a private account, it's only your friends who can see what you share. Hence, the first step to getting Instagram followers fast is to go public. For those of your really worried about privacy, you can always keep a check on what you choose to share.

Hashtags -

Instagram uses hashtags to filter photographs. When you search for photographs, the social media network will display all the photographs with a common hashtag. Popularity is not the only criteria when selecting the hashtags to go with your photographs. You should also use relevant ones. 3 is an ideal number of hashtags to use with your photograph.

Regular uploads -

A dormant account doesn't usually get too many followers. Instagrammers on a regular basis tend to unfollow inactive accounts. Hence, the strategy is to refresh your account with new, original and captivating content.

As a rule of the thumb, don't post too little and don't flood your page. A photo daily is a good standard.

Use filters -

Why you should use filters? Well, they really improve the look of your photos adding a more personalized touch. This sense of added beauty is enough to draw more followers who love following quality work. Check how a particular filter looks before you actually apply it.

Picture collages -

Instead of uploading a lone picture, you can combine multiple images into a single one. Such images are more engaging as they tell a story. There are several paid and free, third party collage makers and photo-editing apps you can use for the purpose.

Time it right -

The most breathtaking photographs will have no viewers if you post it when the entire Instagram community is asleep. The peak times on Instagram are in the morning before work and in the evening after work. This is when most Instagrammers check their accounts. So, time your uploads right.

Follow, like and comment -

Yet another tip to increase your visibility on Instagram is to follow others. They might follow you in return. Take it a step further by liking and commenting on other's photos and videos. You're likely to grab the attention of the photo owner as well his/her followers. It might prompt them to check out your Instagram account, increasing the likelihood of followers.

Sync with Facebook -

With Facebook taking over Instagram, you can now share your photographs across both the platforms by integrating your Facebook and Instagram account. This way your Instagram activity gets streamed on to Facebook. Facebook Friends that also have an Instagram account will start following you, if they like what you upload.

Call to Action -

Your captions should have a strong Call To action. You should aim for better engagement with your captions. In that, they should compel them to comment or start an interesting discussion.

So, these are different ways in which you can get Instagram followers fast. You can also join micro-blogging groups and participate in discussions there.

Instagram, the photo-sharing site had gained immense popularity over the last few years. With most social networking sites, the more followers you have, the more you are able to leverage their potential.

Article Source: http://EzineArticles.com/expert/Jovia_A._D'Souza/1830188

Why Email Newsletters Are a Powerful Marketing Strategy?

By Anne Gill  |   Submitted On March 23, 2016

  

A newsletter is the most valuable and cost-effective marketing tool today to build new relationships and market your business. Especially for registered dietitians, nutritionists and fitness experts, sending a nutrition newsletter monthly helps maintain regular contact with their clients.

Developing a newsletter is one of the smartest investments a business can make. For one, it's a great way of promoting the business' name as well as attract and retain existing and potential customers. However, at first glance, one might feel discouraged at the idea of developing a professional newsletter. After all, designing and creating an email nutrition newsletter as a marketing tool takes a lot of time and effort. It involves knowledge of design and most importantly the availability of rich, informative content.

Readymade newsletter templates

The solution lies in ready-made newsletter templates that contain all the components of a newsletter design from layout, color, matching fonts and so on. You do not need to be tech-savvy in order to create a newsletter design. Select a newsletter template and customize it according to your business header, logo and color and you are ready with a great marketing tool in just a matter of few minutes.

Well-written and informative content

The undeniable fact is that nowadays people are bombarded with all types of emails, newsletters and other forms of advertising. Your target audience has a short attention span. On Internet, readers scan for content that interests them rather than read. You need to stand out and grab the attention of your audience within that short span of time with rich, informative content.

Superfluous content will add no value to your email newsletter marketing strategy. In fact, all your efforts will go down the drain, if your newsletter doesn't provide relevant content.

Take help of ready-made newsletter content

The most common challenge most people face is that they simply do not have the time to write the newsletter content. Or they have to struggle with the idea of writing it. The quick solution lies in using customized newsletter content that provides access to prewritten articles which you can integrate directly into your email newsletters.

For instance, a nutritionist or a dietitian can incorporate articles on varied health related topics such as nutrition, yoga, weight management in their nutrition newsletters and send it to their clients right away.

The readily available nutritional information makes it convenient for health experts to regularly send scheduled nutrition newsletter to potential customers without worrying about the content part. You just need to click on the nutritional article you want and your nutrition newsletter is ready to be delivered.

Use email marketing solution

Take advantage of an email marketing program that makes sending newsletters a convenient process. Email marketing services let you manage subscribers list, add new subscribers, send email newsletters, view and track results easily.

Combined with readymade newsletter content, design and email marketing program, you can launch an effective and successful email marketing campaign with just a few clicks. Such ready-made newsletter tools are worth the money for making your email newsletter campaign a successful marketing strategy.

Anne Gill, would love to talk about Customized Nutrition Newsletters, an effective email newsletters tool, specially designed for nutritionists, dietitians, health and wellness experts and companies.

Article Source: http://EzineArticles.com/expert/Anne_Gill/266386

4 Steps to Achieve Success With Podcasting

By Kanika Anchal Sharma  |   Submitted On August 26, 2015

  

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The digital marketing world is undergoing tumultuous changes and every marketer is seeking their way on trying new technologies. Within this scenario, the podcast shows the sign of resurgence. It has become a buzz word among the techie world, which the top social media marketing companies are employing to achieve success with their campaigns.

Are you thinking to create a podcast for your business, but don't know where to start from and how to achieve success with it? Then, this article is just perfect for you.

What is Podcasting and why you need it?

Podcasting is a digital content medium, that's usually in the form of audio or digital radio. Unlike any other social platform, it allows you to consistently deliver high-quality, relevant and targeted content to a massive audience. Moreover, you can personally connect with your audience on a one-on-one level.

But, to maximize its potential in your favor, you need to plan a strategy. It's like a professional media outlet, which usually the professionals make, but if you are trying to make an amateur effort, then you'll need to do it correctly.

Here are 4 steps you must follow to be on the right path to podcasting success:

1. Determine the Podcasting Frequency

As podcasts consist of an episodic series, so before anything else, it's essential to decide on its frequency. Just like any other content medium - TV show, blog, etc. it's equally important to create its schedule and stick to it. Nothing can be more frustrating for a podcast audience, then bearing an erratic podcasting schedule. So, stay consistent and inform your audience about the schedule, for their easiness. As a newbie, you can start as bi-weekly and as time progresses, you can try weekly to multiple times in a week. But, don't forget your ultimate goal of keeping your audience engaged.

2. Make a Decision on Its Format

Deciding on whether you want to make an audio or video podcast is quite daunting, which most of you must have experienced. Simply speaking, the format doesn't matter; it's the quality that has all the value. So, do what you are good in and can perform in the best way. If you are not good on camera, don't have a great place to shoot and your content is longer, then go for the audio podcast.

Even, if you are not good on a mic, then scrutinize the choice, depending upon the entertaining level your podcast will provide. Moreover, look out for what your competitors or similar niche people are doing and which format they are using. This information will surely help you in taking the right decision.

3. Decide on its Length

Determining the optimum length of the podcast is a tricky beast, which can only be done through trying and testing on what works and what doesn't. The optimum length is 12-15 minutes if you are a sole host. Even if you are covering many interviews in one, then even try keeping it short and informative. And always stop before you feel that you have exhausted the topic. While in the case of co-host podcasts, 15 minutes still remain an optimum length to keep the audience interested.

Although, there are various popular podcasts as long as 45-60 minutes like Internet Marketing for Smart People by Copyblogger (Robert Bruce). Thus, what's important here is the experience of the podcaster and the type of content. If you are really confident over the mic and have interesting content to keep audience engage, then you can work on a longer format. But, if you are a newbie, then do it cautiously. Moreover, if you have the power to make a crappy content interesting, then going longer will help you in providing more knowledge to your audiences. But, if it's not the case, then keep it short to guide your audiences to it conclusion. Obviously, it's not wrong to experiment here until you get it right.

4. Focus on Production Quality

This is one point that most of the podcasters don't stress upon, whilst it's valuable for its success. It can either build or break your audience. So, focus on how your podcast sounds, how its segments - sound and audio quality is. You can overcome it by using a good-quality microphone and an HD camcorder. If you look fussy or your audience can't hear you properly, then your podcast will be of no value.

Hence, these are the 4 crucial steps you need to follow to achieve success with your podcast. Apart from these, keep these important points in mind too:

• Your intro should tell the audience what your podcast is all about within 30 seconds of listening. Moreover, try crafting a good elevator pitch that explains your podcasting in 1-2 sentences and add it to every episode.


• Try dividing your podcast into different segments to make it interesting just like a TV or radio show.


• Create an awesome podcast and you think that all is done. No, stop! It's the post production that gives your podcast a professional feel. So, pay emphasis on it.


• Edit it and take the time to correct the sound levels. You can also use software for this.

After knowing all this, if you are thinking that why to spend so much time on improving a podcast when it can be uploaded directly. But, don't forget, if you'll not pay attention to its minor details, the same your audience will do. So, think over it again!

If you have managed to come too far in this article, then you must be thinking that too much work is involved in making a podcast. But, it's going to be in your favor as now you know the crucial steps to its success and doesn't have to simply make it for no value. Moreover, it may seem laborious to you than blogging or using other social platforms but think of your interests first. If you like doing it, give it a shot as you'll not lose anything, will only gain results.

So, what's your views regarding podcasting? Are the social media marketing companies' over-promoting it or does it really offer so much value?

Hi I am Kanika Sharma. I am Freelance Content Writer & SEO Expert with a experience of 2 years in the same field. For any query kindly contact me on Skype - kanika5005 or mail me at kanikasharma1908@gmail.com

Article Source: http://EzineArticles.com/expert/Kanika_Anchal_Sharma/2169270