By Liz A Marais Submitted On July 23, 2015
Niche down until it hurts, niche down some more until you think there are no customers that are interested in that niche. However, this is the ideal place for you, to start making money on your mini market.
Many marketers present themselves everywhere on the Internet, trying to do everything for everybody. The bad news is you will not make an impact anywhere, you will get lost in the noise. As soon as these marketers realize the Web is too big and intricate, and there is not enough time being everybody's friend, they start to gear down.
Envision a gold mine. There is a little hole on the surface of the big world with a few gears and a few outbuildings. That is not where they profit. Mine dumps mushroom everywhere and that is the result of the profits the magnets make. The diggers delve down into the earth, get set on a gold reef until there is no more gold, dig down some more in search of another gold reef and the miners go deeper and deeper to get more gold. In conclusion, the geologist focuses on where the gold is, which is deep down in the earth.
This is the same principle of a small niche, but then you delve down into the core of the earth, deeper and deeper until you think there is no more business. You are wrong, this is where you will find your gold. You will have focused on this little niche and deep down you are starting to find success.
All of a sudden, you are the master in this mini market. A very well-known Internet Marketer's father has such a niche where he takes videos at shows of walking horses. Nevertheless, normally the horses are running, not walking. Needless to say, he has a flourishing Internet Business.
You are never going to get a customer if you are going to do everything for everyone. Look at your business. Do you currently experiencing the traction that you like to have. If not, sit down, niche your own idea down, gear down some more and gear down until it hurts. You are in this minute space, in your mind clients are scarce. Guess what! You got to the right place. Remember one thing, you can always expand outwards afterwards, but you need to get the momentum going.
Fitness coaches are very nice people and we cannot do without them, but they try to get everybody thin and fit. Let us gear down on a fitness coach. He wants to help women, but not all women. A Woman who just gave birth to a baby wants her figure back in shape as she was before the birth. The coach can help her in getting fit, thin and eat the correct diet. She will certainly be a satisfied customer, especially if he gives her a good program. Whenever she has any questions, the coach will be able to aid her with all her problems, because he is the guru in the field.
Liz Marais introduces new Entrepreneur Start-ups and other interesting parties to Podcasting. Podcasting is exploding and many people would like to generate an income from it, but do not know where to start. Visit A Niche should be One Mile Deep WhatIsEntrepreneurDotCom
Article Source: http://EzineArticles.com/expert/Liz_A_Marais/1568447
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