By Donna L Walsh Submitted On February 09, 2016
All internet marketers agree that in order to become successful, you must have a list of potential customers that you can promote to over and over again. One of the easiest ways to grow and sustain a list is by publishing an online newsletter on a frequent basis.
Graphics and a good layout are important to the attractiveness of a newsletter. However, to appeal to and keep your subscribers, a newsletter must provide quality information in the niche that your readers are interested in.
In order to write a good newsletter, you must first define the niche your newsletter will be about. Since you can't be everything for ever body, you may want to narrow the niche. For example, instead of your niche being internet marketing which is extremely broad, narrow it down to something like website development. This is still a very large subject that gives you a lot of leeway so you will have plenty to write about. But by concentrating only on website development, it will be easier for you to become known as an expert in this niche instead of a jack of all trades.
Do not narrow your niche so much that you have trouble writing anything on the subject. Also remember that the real purpose of a newsletter is to grow a list of potential customers that you can promote products and/or services to. So you do not want to narrow the niche so much that there are very few products available that you can offer to your subscribers. While you will want to create products yourself, if the niche is too narrow, you will quickly run out of ideas for new products.
Once you have decided on your niche, you need to define your audience. Are you writing for newbies, those with some internet marketing experience, or advanced internet marketers? Of course, your audience will also depend on how well you know your subject. You can't write articles for advanced internet marketers unless you know your subject very well and can give them new insights. However, you can easily research and write articles meant for newbies and mid-level marketers.
Decide how often you want to publish your newsletter taking into account the amount of time it takes to research, write, layout and edit an issue. While publishing a newsletter every day sounds like a great idea, you will soon find out that you spend all of your time getting your newsletter ready for publication with no time left over for important things such as product creation and setting up sales campaigns.
Instead, publish your newsletter weekly, twice per week at the very most. However, you do not want to go longer than a week in between issues. Do not publish erratically or too infrequently. Doing so will alienate your readers who may forget that they even subscribed to your newsletter As a result, they may unsubscribe and possibly report your email as spam.
Decide on how you will layout your newsletter. You will want to include a greeting, your name, the name of your newsletter, and the issue number. For example:
Hi [FIRST NAME],
This is [YOUR NAME]. Welcome to the [ISSUE NUMBER] issue of [YOUR NEWSLETTER NAME].
You may then want to include a disclaimer such as this which reminds your subscriber that they did join your list:
You are receiving this message because you ordered one or more products and/or subscribed to one or more of our Newsletters and/or eCourses and agreed to receive emails from me through a double op*t-in procedure.
The email address {!email} was subscribed to receive this information on {!signdate long} at the following URL:
{!add_url}.
If you no longer wish to receive any communication from me, just click on the unsubscribe link at the end of this email.
PLEASE NOTE: The periods are included in known spam words. The tags are for the autoresponder used.
The next section might be an announcement/editorial section where you tell your subscribers about upcoming events, wish them a happy upcoming holiday, or tell them about anything interesting.
If you want to include a tips or product review article, place it here. This should be short, no more than 350 words.
Next would be your featured article.
If you want to include a secondary article, include that after your featured article.
Now say good bye. Include a notice that you will be sending them promotional emails. For example:
That wraps up another week's newsletter. I hope you enjoyed this issue. Don't forget to send me any comments or questions you may have. I would be only too happy to help you in any way that I can.From time to time I'll send you important updates that will provide information that has the potential to greatly improve your online business... and of course your profits!However, you can rest assured that I will only ever recommend products that are considered to be of HIGH value and will provide indisputably benefits to help you grow your business.If there is a particular subject you would like me to write about, please send me an email and let me know!I want to write articles that interest YOU. But I have no way of knowing what that is unless you tell me. So please take a couple of minutes and let me know what you want to learn about.
Have a great week[YOUR NAME][YOUR WEBSITE(S)]
Then include something about recommending your newsletter to your reader's friends.
If you like [YOUR NEWSLETTER NAME] recommend us to your friends.[URL TO YOUR SUBSCRIPTION FORM]
Lastly, include all your legal information.
If you use a first rate autoresponder, it will include required information at the end such as your physical address or PO Box and an unsubscribe link.
This layout will work for just about all newsletters. It is recommended that you use HTML for your newsletter so you can include graphics with your articles, a picture of you by your signature, etc. You will also be able to bold, highlight, and colorize important areas of your newsletter thereby making it more visually appealing.
PLEASE NOTE: Including a picture of yourself will help to build a rapport with your subscribers as they will see you as a real person, not just a name.
Before publishing your newsletter, be sure to proofread, edit and change anything that does not flow correctly.
For more information about starting an online newsletter, check out Donna Walsh's eBook at http://HowToStartAnOnlineNewsletter.com. With 300+ issues delivered by her DWWD Newsletter you can rest assured that you'll be learning everything you need from a DOer that knows her subject.
Article Source: http://EzineArticles.com/expert/Donna_L_Walsh/702869
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