By Anne O'Dwyer Submitted On December 28, 2015
This morning I am dipping into a little book with great ideas, "SEO Step by Step", it is a book for beginners giving simple tips for improving search engine rankings to bring you free traffic. Many people think spending time on SEO is unnecessary and would rather spend time and money on paid advertising. However a few simple actions are well worth the time spent.
Meta tags, tags and images are today's topics. On your website there are three meta tags. First is the title tag, it is for the title of that particular page and is usually automatically taken from your title. The second is the keywords tag, as this has been abused by spammers it is pretty much irrelevant now.
Thirdly there is a meta description tag, which allows you to accurately describe what the page is about. You have probably seen these short descriptions when you are making a Google search. A good description is about 160 characters long, very relevant to the content of the page, Google is very keen on relevancy to help their searchers find what they are looking for. Although Google may select their own summary, write an inviting message to encourage people to click on your website in the searches, is always good practise.
If your website is created by WordPress you can add a plug-in in the <head> to set meta descriptions.
To get you pictures photos and images picked up by Google, make sure you set the tags correctly. Also make sure they are all stored on you website hosting, not on the picture directory as they would then get the search engine attention not your website.
The name of the image file, separated by dashes (maximum 70 characters) don't leave it as September 2014 jpg - give is a memorable relevant title.
Alt and Title tags describe the image. All tags should be short.
Where the picture sits on the page there should be a relevant description.
When you share a link on multi-media sites your picture will automatically be chosen, if it is not the one you wish to display you can choose a different image by clicking the arrow in the preview.
Pictures photos and images are picked up by search engines and make articles on Google and social media more clickable, so include them with your tags and titles to get your post noticed. The more clicks and shares you get, the better you website will be ranked.
Do you already have a business online that is making all the money you need? Use all the tips you can to grow it further, or if you are looking for a way to start a simple business online consider affiliate marketing and earn whilst you learn with a good mentor. Make 2016 a year to remember!
Here is the book mentioned, you will find many more great tips within its pages - "SEO step by step" by Caimin Jones.
Books to help you grow your business:
"The Power of Your Subconscious Mind" by Joseph Murphy.
"Feel the Fear and Do It Anyway" by Susan Jeffers.
"Building an Online Cash Cow" by Anthony Barlow.
"500 Social Media Marketing Tips" By Andrew Macarthy
"Microsoft Windows 8 Made Easy" by James Stables
Or there are some very good reconditioned Windows 7 Available
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