Why Email Newsletters Are a Powerful Marketing Strategy?

By Anne Gill  |   Submitted On March 23, 2016

  

A newsletter is the most valuable and cost-effective marketing tool today to build new relationships and market your business. Especially for registered dietitians, nutritionists and fitness experts, sending a nutrition newsletter monthly helps maintain regular contact with their clients.

Developing a newsletter is one of the smartest investments a business can make. For one, it's a great way of promoting the business' name as well as attract and retain existing and potential customers. However, at first glance, one might feel discouraged at the idea of developing a professional newsletter. After all, designing and creating an email nutrition newsletter as a marketing tool takes a lot of time and effort. It involves knowledge of design and most importantly the availability of rich, informative content.

Readymade newsletter templates

The solution lies in ready-made newsletter templates that contain all the components of a newsletter design from layout, color, matching fonts and so on. You do not need to be tech-savvy in order to create a newsletter design. Select a newsletter template and customize it according to your business header, logo and color and you are ready with a great marketing tool in just a matter of few minutes.

Well-written and informative content

The undeniable fact is that nowadays people are bombarded with all types of emails, newsletters and other forms of advertising. Your target audience has a short attention span. On Internet, readers scan for content that interests them rather than read. You need to stand out and grab the attention of your audience within that short span of time with rich, informative content.

Superfluous content will add no value to your email newsletter marketing strategy. In fact, all your efforts will go down the drain, if your newsletter doesn't provide relevant content.

Take help of ready-made newsletter content

The most common challenge most people face is that they simply do not have the time to write the newsletter content. Or they have to struggle with the idea of writing it. The quick solution lies in using customized newsletter content that provides access to prewritten articles which you can integrate directly into your email newsletters.

For instance, a nutritionist or a dietitian can incorporate articles on varied health related topics such as nutrition, yoga, weight management in their nutrition newsletters and send it to their clients right away.

The readily available nutritional information makes it convenient for health experts to regularly send scheduled nutrition newsletter to potential customers without worrying about the content part. You just need to click on the nutritional article you want and your nutrition newsletter is ready to be delivered.

Use email marketing solution

Take advantage of an email marketing program that makes sending newsletters a convenient process. Email marketing services let you manage subscribers list, add new subscribers, send email newsletters, view and track results easily.

Combined with readymade newsletter content, design and email marketing program, you can launch an effective and successful email marketing campaign with just a few clicks. Such ready-made newsletter tools are worth the money for making your email newsletter campaign a successful marketing strategy.

Anne Gill, would love to talk about Customized Nutrition Newsletters, an effective email newsletters tool, specially designed for nutritionists, dietitians, health and wellness experts and companies.

Article Source: http://EzineArticles.com/expert/Anne_Gill/266386