Creating a Facebook Ad? Implement These Call to Action Tips

By Peg McDermott  |   Submitted On December 03, 2014

  

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Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.

When creating a Facebook ad, regardless of your company size or industry, the call to action is one of the most important factors. If your ad is boring and unattractive, you can't expect it to receive a high click through rate. On the other hand, if you implement a killer call to action, you may be surprised at how much traffic you drive.

Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:

1. Use at least one "action" keyword. A Facebook page is full of content and images, so your ad has to stand out in the crowd. By using an action keyword, you are telling your audience that you have something special to offer. You are telling them to take action now if they want to take advantage.
   
   Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.
   
   You can build off of these, based on your particular industry and offering, to create an even more powerful message. For example, if you are pushing a weight loss product, you could use a phrase such as "lose weight today" or "lose weight faster."


2. Don't beat around the bush. You only have so much time to grab the attention of your audience and convince them to click through.
   
   Don't make people read through your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you have reached your goal.


3. Ask a question. This is one of the best ways to engage your audience. Not only does a question draw people in, but it can improve your click through rate as they will be interested in learning the answer.
   
   Note: if asking a question, keep it short and sweet.

With these three call to action tips, you will find yourself taking a different approach when creating Facebook ads. Subsequently, you may also find that your campaign is generating better results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization.

Article Source: http://EzineArticles.com/expert/Peg_McDermott/661777

5 Tips To Make A Profitable Online Store

By Noel Cruz  |   Submitted On February 14, 2016

  

Many of you have chosen to purchase a domain and signed up with a host to begin your very own store. This implies that you have identified the possibility of generating massive income from your eCommerce store. Yet a few of you have ran into the issue of not obtaining sufficient site visitors to your stores. This short article, whether you are still a newbie or somebody that has been making money with their eCommerce store, will provide you with some fast suggestions that could aid you in making your stores effective.

Please remember prior to reviewing the suggestions that several of you might not always need to adhere to these actions. Everyone has his/her very own method of working their store. Nonetheless, this is what I have learned to be extremely valuable and I hope you will find it helpful also.

1. Make It Appealing - One error that many newbies make is that they place a bunch of content in the homepage of their site. This is something that you ought to attempt to stay clear of. You must install a friendly sales web page as well as to give consumers a clear understanding about all the items that you have available by connecting them to internal pages/categories in the store. Do not make the homepage boring. Be straight to the point with what products your store offers. Set up a great deal of appealing photos as well as make it look friendly.

2. Make It Easy - Do not complicate your eCommerce store. Do not puzzle your clients. Specialists state that Google is such an effective web site since its homepage is so easy. Do your best to make it like Google's homepage, as it will help you in the long run, believe me.

3. Spread It Out - One issue with most eCommerce stores is lack of content. The internet search engine will most likely not consider your store as a trustworthy store due to the fact that the search engines (or the search robots) did not find pictures or videos on your store. You need to include more than just plain text for ranking and to keep your potential customers entertained. So make certain that you place a bunch of content with pictures and videos. Spread it out throughout the pages in your store. This will constantly help you a whole lot, as this pointer alone has aided me be successful with my stores.

4. Look Prior To Jumping - This is an idea that could conserve you a bunch of time as well as is essential for making your eCommerce store a success. Prior to beginning to market a certain product, ensure that you have actually looked into that specific niche correctly. This is particularly essential because the worse thing will be for you to find out that there are tons of eCommerce stores advertising the exact same items that you are. On the other hand, you do not want to find out that there are no other stores promoting your products because it is not a profitable niche. Keep your eyes open for new niches that you know will grow with time.

5. Do Not Exaggerate - This is the last as well as a pointer that you ought to regularly bear in mind if you are preparing to have a profitable eCommerce store. Never ever exaggerate. Do not compel your customers to purchase your items on false guarantees. Market your products with proven facts as well as lots of information to help your customer make the right decision.

These are some easy suggestions that I have actually used and find to be valuable throughout my online business with eCommerce , and also suggestions that I myself continually adhere to whenever I consider opening another eCommerce store. Utilize these ideas and suggestions to make your own profitable eCommerce store today.

If you want to see more strategies like this make sure to check out my blog at http://makemoneyonlines.club.

Article Source: http://EzineArticles.com/expert/Noel_Cruz/2242161