4 Tips To Improve Your Video SEO Strategy

By Jovia D'Souza  |   Submitted On June 22, 2016

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When it comes to SEO, videos are some of the best you can use to reach to your target market and gain the exposure that you deserve as a brand. The truth is that a well-put together video can have more impact than a text on your website. Video SEO comes with the advantage of helping you dominate the market, target the specific audience, increase sales and at the same time stay ahead of competition. Many SEO experts are not offering video SEO as part of the service where they put together high quality professional videos to be part of your marketing strategy.

But whereas video SEO can go a long way in helping you improve visibility and even conversions at the end of the day, you must always make sure that it is of value. To gain this you must start by ensuring that you get an SEO service provider who has what it takes to create a winning video for your brand. A few tips can help with your search engine optimization success with the video.

Tip 1 - Create a video that offers value to your viewers. A video that provides new important information or helps your viewers solve problems is most valuable. The content needs to be great for the video to rank on search results. Find out what issues your target audience faces more in relation to the services or products that you have to offer and then create your video content around that issue.

Tip 2 - Create a video that is easy to browse and link to playback pages. A video resource center that is user-friendly will go a long way in fetching you the desired results with your video SEO. Set it up on video gallery or portal that has tags and categories to make sure that your viewers have an easy time finding it and navigating between the videos. Avoid a video players stream on one single page and instead separate the landing page for every video so it is easy for search engines to find and index each individually.

Tip 3 - Choose video elements that are interactive so you connect with your viewers. Surveys, forms, in-video links and quizzes are some of the elements you can consider to guide your viewers to the next step or action. Never use a video that leaves your viewers hanging or wondering what to do next. Make sure that at the end of the video they will know exactly what to do next.

Tip 4 - Use your domain to host the videos. This is one of the best things you can enjoy more SEO value from the videos you choose to use. You definitely can use other popular video platforms, but ensure that you have the videos on your site as well. It is a simple way of making sure that you do not end up giving all the credit to the video platform for the content. Find a way to link back viewers back to your site even when using the popular platforms and have a video sitemap to enjoy better value.

SEO services have proved to be fully beneficial to all business with an online presence. Your SEO service provider should be in a position to use tools such as valuable videos to expose you and reach your target audience.

Article Source: http://EzineArticles.com/expert/Jovia_D'Souza/2007086A

How to Craft Awesome Newsletter Content

By Sydni Craig-Hart  |   Submitted On July 17, 2014

  

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The number one question I hear from small business owners regarding their newsletter content is, "What should I be writing about?"

Many small business owners mistakenly believe that they shouldn't email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email.

Great newsletter content doesn't have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all.

Here are 5 newsletter content ideas to help you engage your list, even when you feel like there's "nothing to email about."

1. Tips and Trick

Newsletter content is a chance to deliver on your promise to make your customers' lives better. Offer tips and tricks, give expert advice, and solve your customer's problems via email.

If you're able to offer genuine help with free newsletter content, your customers will be that much more likely to make a purchase from you, an expert problem-solver that they trust.

2. A question

Wondering why your customers aren't buying a certain product, liking your Facebook posts, or clicking the links in your emails? Ask them.

A single, targeted question makes for great newsletter content because it engages the reader and encourages them to respond.

You might ask something like "What's the biggest problem related to _________ that you'd give anything to solve right now?"

Use the answers you receive to revise your future newsletter content and create new products that solve those specific problems.

3. A personal story

Whether the story belongs to you, a customer, or a colleague, sharing a relevant tale with your readers helps them to connect with you and your brand.

How do you want to be thought of and remembered in the mind of your reader? Choose a story based on the answer to that question - it could be something funny, inspiring, even deep, but make sure that in addition to entertaining the reader, it also offers a valuable, problem-solving lesson.

4. Your latest blog post

Don't be afraid to share your latest blog post with your email list. Chances are that many of your customers may not be aware you've posted new content unless you email them to remind them.

Create a newsletter using the first paragraph of the blog post, together with a link encouraging the customer to "click here to read more."

5. A survey

Like a single question, a survey makes for useful, engaging newsletter content. Be sure to ask questions that address pain points and that will be useful to you in serving your customers.

Whatever your email newsletter contains, make sure it's not simply asking for the sale over and over again.

Profitable newsletter content that is helpful, educational, and addresses pain points will naturally move your customers into a "ready to buy" mindset.

Known as "The Smart Simple Marketing Coach," the tech-savvy Sydni uses a results-focused, "how to" approach in implementing simple, customized strategies so service professionals create profitable businesses in which they enjoy the lifestyle they choose.

Visit http://www.SmartSimpleMarketing.com for your FREE training course, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!

Article Source: http://EzineArticles.com/expert/Sydni_Craig-Hart/269943

10 Tips to Make Your Periscope and Facebook Live Broadcasts Successful

By David Tyler  |   Submitted On May 02, 2016

  

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From the looks of it, 'live' video on social media has become a thing. And to help it not turn into a monstrous thing from the deep I've put together this list of 10 tips to make your live Periscope and Facebook Live broadcasts successful and help you connect with your audience.

1. Your Title Should Grab their Attention

Think of the title of your Periscope-like a newspaper headline. Write a great title that tells the viewer what it's about and what they will see or learn. It should entice them to tune in. 'Untitled' isn't an option for success.

2. Don't Waste Time

Don't spend the opening seconds of the broadcast swinging the camera around the room showing us stuff, print out a copy of your company logo and slogan and shoot that as you welcome us to the broadcast and verbally tell us what's going to happen.

3. Stay Calm

When you point the camera towards you don't act surprised by the people logging in to watch, it's what you were expecting so go with it. Likewise, don't start giving shout-outs to viewers unless someone of note shows up... like The Pope. It could happen...

4. Don't Wait to Start

You should be starting the actual content of your live video broadcast within the first:60 seconds, don't forget that people who joined late will be able to watch the replay for anything they may have missed.

5. Horizontal Please!

It's one of my biggest pets peeves. My eyes are side-by-side on my face, not one on top of the other. Also, be sure to keep your head in the middle of the frame with your eyes on the imaginary line between the top 3rd and middle third of the frame. In the case of Periscope, when the comments and hearts begin to fly we will be able to still see your head.

6. Have An Agenda

As a guy who spent 25+ years working in radio and TV and doing hours of show prep before each broadcast... please, please have an agenda. Before you go live, outline what you're going to say and the points that you intend to make. Then follow that outline.

7. Do A Midstream Recap

If you notice a huge spike in viewers, it's OK to do a quick recap for those who just joined you, but again remember they can watch the replay later. Be brief about it and unless your broadcast is going to be "an epic", don't recap more than once.

8. Questions At the End

During the broadcast, if audience members start asking questions let them know that you will take questions at the end of the broadcast. This will help you stick to your agenda. And unless you have a fantastic memory (I don't) have them re-ask their question later. Just like your midstream recap be brief and get on with the task at hand.

9. Leave Them Wanting More

After you've finished your presentation stay on to answer a few questions from your audience but don't let this drag on. A good broadcaster knows to leave on a high note. Let them know if they have any further questions to contact you by email or via Twitter.

10. Use Graphics

Any URLs, email addresses, Twitter handles, etc. that you mention during the broadcast should be printed out on a sheet of paper and held up to the camera for people to take note of. Finish off the way you started with your company logo and slogan. Maybe a URL for your product or service.

Use a graphic During Your Periscope Facebook Live Broadcasts

Bonus Tip

Make an appointment with viewers. Either do your broadcast on a regular schedule (though this may not always be ideal) or Tweet 30 minutes in advance to your followers and friends that you've got a broadcast coming up. Mention the title too!

It's a brave new world out there and everybody has the tools to be a broadcaster. As I've said before, the artist, broadcaster or craftsperson knows it's not about the tools... but how you use them.

Let me know if I can help you or if you have any other tips to add to my list.

David Tyler is a creative communicator and voice over talent with 25+ years of experience in the broadcast world of TV and radio.

His mantra of 'Stop Communicating and Start Connecting' is his counsel to anyone attempting to use media, old or new, broadcast or online.

He writes and lectures on "The Art of Communicating Ideas".

Need help marketing on social media? Contact David Tyler Here: http://www.davidtyler.com/contact

Article Source: http://EzineArticles.com/expert/David_Tyler/2275112

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How I Made $1.4 Million With AdSense & Facebook

By Tyler Horvath X  |   Submitted On March 03, 2016

  

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Many people think that arbitrage is no longer relevant... but they would be way wrong. I am going to show you how I made over $1.4 million dollars with arbitrage using Facebook and Google AdSense.

There are a few small factors that people forget about when trying to be successful with arbitrage. In this article, I am going to go over how to increase AdSense revenue and decrease Facebook ad spend... resulting in higher profits and higher ROI.

Facebook Ads

If you are not using Facebook Ads to drive traffic to your website, then you are missing out on a crucial vertical of quality web traffic that can boost your site to the next level. Many people have tried Facebook Ads by creating an ad with the default image and default targeting.. but don't get the results they are expecting.

The key to Facebook Ads is getting high CTR (click-through rate) ads. When this happens your relevant score goes up which results in lower CPC (cost-per-click). When your CPC's are low, your profits raise... and this is the key.

So how do you get higher CTR ads? Well, knowing your audience is one important piece. This allows you to target specific demographics and weed out any Facebook users that probably wouldn't have clicked your ad. This will lower your CPC.

Another very important piece of your Facebook Ad is your text and image. Using the default image that Facebook picks for you will most likely get you no results. Ads that stand out more will get more clicks so the key is to make a highly engaging ad with a targeted demographic. One great method I use to create high CTR Facebook Ads is to use text on the image. I use Adobe Photoshop but you can find many free tools that will allow you to do this. Facebook only allows 20% of text on an image and I like to use the max amount. Use text colors that contrast with your image and make it pop.

Google AdSense

Increasing your AdSense revenue will also help raise profits. There are some great ways to do this that many people don't know about.

A great tip to increase your AdSense revenue is to check out your placement on your site. How many ads do you have above the fold? Do you have ads in high traffic areas? Does your ad contrast with your page or blend in?

Answering these questions can help raise AdSense CTR and CPC. Another important factor is having image and text ads enabled. When you only enabled one, you are missing out on possible revenue from advertisers. Many people are moving to their mobile phones for internet browsing and it's your job as a webmaster to make your site mobile friendly. Just having a mobile friendly site will increase your revenue by 15%.

One of the most important parts of increasing AdSense revenue is to increase your pageviews. The more times someone browses through your site, the more chance of an ad getting clicked. Keeping users on your site is a very crucial part if you want to make anything with AdSense. Your pageviews per session should be higher than 3. Each extra pageview you get increases your chances of more revenue so have a user-friendly site with engaging content that will make someone stay longer.

Advertising Management System

Having an advertising management system is a necessary piece to this whole equation. Without the AMS system I used, I wouldn't have been able to make the amount of money I did. Having a place to see each Facebook ad campaign and correlating AdSense pages/campaigns is the only way to make this amount of money. You can do it manually and do OK, but if you want to be very successful, you must use an advertising management system.

Article Source: http://EzineArticles.com/expert/Tyler_Horvath_X/1799084

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Facebook Ads To Generate Leads

By Rick Toney  |   Submitted On March 03, 2016

  

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Real estate marketing used to be about referrals, direct mail and flyers. Now, it's gone on-line and marketing through Facebook is an excellent digital marketing opportunity. If you are looking for an ad platform that allows precise demographic and behavioral targeting, then look no further than Facebook. This cost effective medium allows for a competitive advantage among local competitors.

If you are a Facebook user, then you have seen sponsored ads creep into your news feed. If you are thinking about creating a Facebook ad to generate leads, then you will need to get a few things in order to begin. The first must have is a Facebook business page. While it doesn't take a marketing professional to create Facebook ads, it does take some time to develop an ad set and make sure the ads are working. Each ad allows for an image as well as text and a call to action button. A variety of options are available for ad placement varying from a right-hand column advertisement to a mobile or desktop news feed. Understanding your target audience is an essential component in creating any successful Facebook ad campaign.

Ad Targeting

Facebook marketing allows for laser-focused targeting of leads and utilizing Facebook ads to promote real estate services can be a very cost-effective method for gaining qualified leads. Among the top targeting areas are income, behaviors and interests as well as geographic Location. As an example, Facebook offers a behavioral category that's termed "Likely to Move." Other great lead generation possibilities include targeting by life events or home value.

Ad Budgets

Ad budgets can vary significantly, but the biggest thing to pay attention to is the amount of return that you get. Most recommend starting off with a lower advertising budget that won't break the bank. Then determine how the ad is working through engagement and conversions.

Advertising can be done for as little as $2 a day with some major companies spending upwards of $200,000 per day. There are two different pricing systems that Facebook offers: cost per click (CPC) and cost per mile (CPM). The CPM is what you pay per thousand impressions whereas as the CPC allows you to set a price that you will pay for every time someone clicks on your Facebook ad.

Ad Objectives

Without having clear goals in place for a Facebook ad campaign, then you are wasting money. Facebook offers "objectives" which allow you to choose what you want from your ad campaign. Do you wish to increase website conversions? Promote a page? Get people to claim your offer? There are a wide variety of options available to choose from, but the increase in website conversions should be what you want to focus on primarily if the goal is to capture leads.

Capturing Leads

Want more leads? Sure everyone does. But many don't know what to do with them once they get a lead. Having a system in place to capture leads before placing a Facebook ad is crucial. Some wing the Facebook ads and wonder why little to no results are realized. Without planning ahead and having a solid lead capture system in place, the time and money spent on Facebook ads aren't worth it. Obtaining contact information, if only an email will help build up a database.

Without the ability to generate leads business won't come. That's why Facebook ads are a great and cost-effective way to generate highly qualified leads for just about any business. Real estate marketing experts generally agree that Facebook is one of the top ways to gain quality leads. Every day over 900 million people log in to Facebook, so it is a great platform to reach people on for a lead generation tool. Setting up a Facebook page is free, it's only when you want to create an ad that it costs money. Utilizing Facebook's advertising program as an inbound marketing tool can be done through highly targeted ads. A recent Merchant Circle study reported that over 20 percent of small businesses in America have utilized Facebook to help promote their business. And, over 65 percent of businesses stated they would use Facebook ads again. Facebook ads offer flexibility and are also user-friendly to set up and maintain.

Article Source: http://EzineArticles.com/expert/Rick_Toney/2103701

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