How 6 New Changes Coming to AdWords Will Affect AdSense Publishers

By Eyal A Katz  |   Submitted On June 02, 2016

  

In case you've lived in a well for the past couple of years, Google is absolutely in-love with mobile traffic. We don't need to tell you why - you already know that's where the audience is. But mobile is also where the largest potential for growth lies.

Ad networks have yet to fully crack or hack mobile advertising campaigns, which means there's still a ways to go to make advertisers and users happy.

But does Google still love us, publishers? Well, the messages we got from the GPS event were somewhat mixed. Most of them had little to do with AdSense directly, but can indirectly affect your earnings. So which direction will your AdSense revenues go, with these new updates on the AdWords side of the ad marketplace?

1. It's all about location, location, location - Local Search on Google Maps

The new Google Maps are going to offer attractive advertising capabilities for small businesses and local chain branches based on user location as well as other data.

Sounds pretty good for AdWords advertisers but what does this mean for AdSense publishers?

More Inventory = Less Competition

The laws of supply and demand tell us that if we increase supply of a certain product to satisfy increased demand we'll effectively stop prices from going up.

Or in digital advertising terms - more ad inventory means diminished demand for every ad unit and diminished CPCs and CPMs. Unless, with more inventory come greater ad budgets, especially if the new inventory is effective for advertisers. So this can actually be a blessing in disguise for AdSense publishers.

Search vs. Display

Google prefers clicks on their own turf. Of course they do. They don't have to share their revenues with publishers there. So offering a Google-owned locale-targeted inventory to advertisers is more than likely to take a bite out of that local search traffic.

Who Gets Paid for Embedded Maps?

will Google be adding ads to embedded Google Maps, and if so - who gets the revenue from the clicks in these local ads?

Another good question is what will happen to said ad units and publishers making a good living from in-map AdSense ads?

2. Who is bigger better for? - Expanded Text Ads Get Double Headlines & More Characters

Advertisers will now be able to include a two lines of 30 character each in clickable titles on their text ads, and 80 characters for a description line. Overall, this promises longer ads taking up more screen space in mobile searches.

This is great for search advertisers and Google, but for anyone trying to get organic traffic to monetize this is bad news. Looks like paid search ads are worth more to Google than the content you invested in making.

3. The Dread (or not) of Smart Pricing - Better Measurement of In-Store Conversions

At GPS, Google announced they will now be cross-checking users' mobile location history with PPC ads they've clicked and then attributing conversions to AdWords campaigns accordingly.

The goal of increased conversion measurement is to attract more advertisers. If Google is successful in this, it just means higher demand for AdSense inventory. And that will make everyone happy.

4. Not Just Responsive Ad Units - New Responsive Display Ads

Creating image ads for all ad sizes can be a pain. Especially for a small business advertiser. So often, you end up uploading image or flash ads in the most common sizes, and that's about it.

Google wants more competition between more advertisers over more inventory. By letting advertisers create responsive ads that can fit in more ad units, Google basically does just that. And this is great for everyone.

5. Targeting Your Device - Changes to device bidding

Google hopes (and we do too) that this will allow advertisers to spend their budgets more effectively and scale their ad spend quickly. Which would lead to more AdSense revenue for you (and Google).

6. Retargeting Gone Open - Lift on AdWords Demand Restriction

Other ad networks can display retargeting ads to users instead of AdSense, where AdSense is not implemented.

This might reduce CPCs for retargeting ads on AdSense, and hurt publishers relying on AdSense for revenues.

Local, Mobile, and Advertiser Oriented

Overall, the announcements at GPS are very advertiser oriented, and especially SMB (small to medium business) advertising budgets that have started to migrate over to the big F in increasing numbers.

Article Source: http://EzineArticles.com/expert/Eyal_A_Katz/2167080

Why Social Media Marketing Is The Secret Ingredient

By Gerhard G Homveld  |   Submitted On April 07, 2016

  

Social media marketing is a term that refers to the promotion of anything on social media networks. This includes marketing affiliate links, CPA links, blog articles, website links and more on Facebook, Twitter and other social media networks.

While everyone knows that social networks are growing very fast, not all internet marketers are taking full advantage of social marketing. Taking advantage of social media marketing can hold a lot of benefits for your online business and internet marketing strategies.

The Secret Ingredient

Take a look at a popular blog in your niche. Chances are, the blog has social sharing buttons and links to their social accounts. You should also be able to see the amount of shares per social network on the social sharing buttons - and the numbers should also be quite high.

Why is this so? Simply because the owner of that blog found out that social media marketing really is the secret ingredient to being successful and driving lots of traffic and engagement to your blog.

By utilizing different social media networks, you are able to tap into new markets, expand your reach and build better authority for yourself, your brand and for your website. The best part of it all is that including a social media marketing strategy in your online marketing strategy doesn't take up too much extra time, and it's a great way to learn more about your audience.

Social Networks To Target

When planning out your social media marketing strategy, you should be aware of several popular social networks that you can target in your strategy. You should also do proper research to find out on which social networks your target audience hangs out most, and then you should target these social networks more than others.
Some popular social networks you should start with includes:

• Facebook
• Twitter
• Google+
• Pinterest
• LinkedIn
• Reddit

These are some great networks that can help you get started. You should browse through these networks and find out where your target audience hangs out most, and in which sections you can uncover and expand your reach.

Your Social Accounts

Your website should have a social presence on as many social networks as possible. This is important since social media helps improve engagement and will help you find out more about your target audience - what they want to read about, what they are shopping for, etc.

Ensure you create a social presence for your website or blog on all of the social networks listed above, which includes Facebook, Twitter, Google+, Pinterest, LinkedIn and Reddit.

A high quality and creative profile picture should be added to all your accounts, as well as a cover photo that explains what your website is all about. You should then post regular content on your account - do not use your social presence to only share links to your website. You need to find a good balance of posting quality content, helpful hints and links to your sites on your social accounts. This will give you more authority and can help you increase your social following, which will drive traffic to your website and increase your online engagement.

The Profit Blogger offers free social media marketing training to help you expand your reach and succeed online.

Article Source: http://EzineArticles.com/expert/Gerhard_G_Homveld/2129239

Banner Ads Tips And Tricks

By Juan A Rademacher  |   Submitted On January 27, 2016

  

Banner ads are also known as image ads and display ads. These are nothing more than image advertisements that you can't help but run into all over the internet. Banners are cost-effective and a great way to get your business image out there for the masses to see.

Banners have been used since the start of the World Wide Web. It used to be easy to create an attention grabbing banner ad and get easy clicks. However, the internet is much more competitive now, and people want to interact with banners that do more than just grab their attention.

A good banner ad should:

* Be relevant to your web site. Let your customers know just what it is you are marketing, especially if you are looking to gain customers from your marketing niche.

* Be professional. Pictures can say a thousand words: make your graphics and colors pop. Remember, you are running a business, so keep it neat and professional.

Before you start creating your banner ads you need to consider a few options available to you:

Size

Most websites have their own requirements about the size of banner ads. These ads are usually just the regular standard sizes that have been around forever. Just be sure you know what each website requires. You can use a graphic software program like Adobe Flash or Adobe Photoshop to find the correct ad size.

Plan to use two-thirds of your banner for your image (which is your value proposition), and the other third for your call to action.

Create A Strong Title

Your title, or heading, should be an immediate attention grabber. Create a captivating and short heading that reaches out to your niche market. Vary the colors and font sizes of your headings, and make it a valuable part of your ad.

Using Banner Ads Effectively

It makes sense to place banner ads on websites that already generate a lot of traffic. It makes even more sense to place these ads on websites that actually cater to your targeted market.

One nice thing about using banners is that you can easily measure the CTR (click-through rate). If your banner ad has a click-through rate of 7%, then out of a hundred impressions (times the ad was shown), 7 people actually clicked on your link. The higher your percentage, the more clicks you are getting, the more effective your banner ad is. It really is this easy.

Buying Ad Space

Now that you have created the perfect ad banner, it is time to put it to use advertising your website or blog. You could contact individual website and blog owners to discuss prices and terms, but this whole process is really a time-consuming and stressful part of advertising. Most website owners decide to hire an advertising network that helps them with the distribution of these banners.

Find an advertising network that you like. AOL Advertising, BuyAds.com, Google AdWords, and Right Media are just a few of the available networks. Discuss ad sizes with each network to see if your ads are in compliance.

If not, you may want to change them if you choose a company you like that wants something different from what you already have. Making necessary changes before advertising makes the whole process flow smoothly.

Banner ads can be affordable and cost-effective. However, large advertisers can easily spend in the range of $2,000 to $6,000 and higher. The cost of these ads is the main reason you need to create a banner ad that will appeal to a lot of people.

The more clicks you get, the more money you will make. A good banner ad campaign will see you recoup your investment money in no time at all, and hopefully leave you a handsome profit.

My name is Juan Rademacher. I have a keen interest in traffic generation because I find it's one of the greatest stumbling blocks newbies run into. Without traffic you DON'T HAVE an online business. Banner advertising is just one of the traffic options available to you.

To read more about how to generate traffic to your website visit: http://jarwinsmarketing.com/how-to-drive-traffic-to-your-website-fast/

Article Source: http://EzineArticles.com/expert/Juan_A_Rademacher/1128355

Don't Get Confused! Social Marketing Is Different From Social Media Marketing

By Jerry T Curry  |   Submitted On March 03, 2016

  

I read the content but then I realized the writer has a different thought about it. I know for sure what social marketing is, it's just sad that most people online, and some of them are writers like me, are confusing it with social marketing. Since social media has become increasingly popular with everyone, people unconsciously misuse a phrase that has been existent for a long time. Let me do the honor to clarify things up, not just for you, but for other readers as well.

What is Social Media?

As per the dictionary, social media is defined as websites and applications that allow online users to create and share content or to participate in social networking.

My take, social media are computer-mediated tools that enable users, individuals, groups or companies, to communicate, formulate, share or exchange information, talk about common career interests, ideas, and perceptions, discuss beliefs and individual principles, share pictures and videos in virtual groups, forums, communities, and networks. Social media are web-based technologies that convert traditional broadcast media monologues into social dialogues. It enables people to not just talk to their customer; it allows them to talk with and interact with their customers in a way that was never made possible before.

What is Social Media Marketing?

Social media marketing is a conversation between a potential buyer and the seller branding and promoting their products and services through social networks, business networks, blogs, forums, bookmarking, video sharing and many more. Just like Facebook, Twitter, Instagram, Pinterest, Tumblr, these are just a few of the many social websites where people can market the things they are selling. Social media marketing uses these social platforms to build and promote their business and drive traffic to their own business website.

Social Marketing is the actual implementation of your efforts to efficiently and effectively market your business on the internet through social platforms and social networks. Also, with the help of related strategies that utilize Search Engine Optimization and Search Engine Marketing/ Monetization, your business will surely become a hit.
What is Social Marketing?

Social marketing is all about behavioral change. Getting people to change their individual behavior, so that it benefits society as a whole. Like, take birth control pills, wear a condom, or use contraceptives to avoid unwanted to avoid pregnancy. Ads or television commercials saying don't smoke, smoking is dangerous to your health, drug abuse can kill, get a cervical screening test to prevent cervical cancer, recycle your garbage, save the trees and endangered species. There are lots of examples I can tell you but the list will just go long.

I hope this article helps. For more interesting blogs about social marketing strategies, web designs, web development, advertising, marketing and what not, just visit our website at http://robweissdesign.com/

Article Source: http://EzineArticles.com/expert/Jerry_T_Curry/2246612