How 6 New Changes Coming to AdWords Will Affect AdSense Publishers

By Eyal A Katz  |   Submitted On June 02, 2016

  

In case you've lived in a well for the past couple of years, Google is absolutely in-love with mobile traffic. We don't need to tell you why - you already know that's where the audience is. But mobile is also where the largest potential for growth lies.

Ad networks have yet to fully crack or hack mobile advertising campaigns, which means there's still a ways to go to make advertisers and users happy.

But does Google still love us, publishers? Well, the messages we got from the GPS event were somewhat mixed. Most of them had little to do with AdSense directly, but can indirectly affect your earnings. So which direction will your AdSense revenues go, with these new updates on the AdWords side of the ad marketplace?

1. It's all about location, location, location - Local Search on Google Maps

The new Google Maps are going to offer attractive advertising capabilities for small businesses and local chain branches based on user location as well as other data.

Sounds pretty good for AdWords advertisers but what does this mean for AdSense publishers?

More Inventory = Less Competition

The laws of supply and demand tell us that if we increase supply of a certain product to satisfy increased demand we'll effectively stop prices from going up.

Or in digital advertising terms - more ad inventory means diminished demand for every ad unit and diminished CPCs and CPMs. Unless, with more inventory come greater ad budgets, especially if the new inventory is effective for advertisers. So this can actually be a blessing in disguise for AdSense publishers.

Search vs. Display

Google prefers clicks on their own turf. Of course they do. They don't have to share their revenues with publishers there. So offering a Google-owned locale-targeted inventory to advertisers is more than likely to take a bite out of that local search traffic.

Who Gets Paid for Embedded Maps?

will Google be adding ads to embedded Google Maps, and if so - who gets the revenue from the clicks in these local ads?

Another good question is what will happen to said ad units and publishers making a good living from in-map AdSense ads?

2. Who is bigger better for? - Expanded Text Ads Get Double Headlines & More Characters

Advertisers will now be able to include a two lines of 30 character each in clickable titles on their text ads, and 80 characters for a description line. Overall, this promises longer ads taking up more screen space in mobile searches.

This is great for search advertisers and Google, but for anyone trying to get organic traffic to monetize this is bad news. Looks like paid search ads are worth more to Google than the content you invested in making.

3. The Dread (or not) of Smart Pricing - Better Measurement of In-Store Conversions

At GPS, Google announced they will now be cross-checking users' mobile location history with PPC ads they've clicked and then attributing conversions to AdWords campaigns accordingly.

The goal of increased conversion measurement is to attract more advertisers. If Google is successful in this, it just means higher demand for AdSense inventory. And that will make everyone happy.

4. Not Just Responsive Ad Units - New Responsive Display Ads

Creating image ads for all ad sizes can be a pain. Especially for a small business advertiser. So often, you end up uploading image or flash ads in the most common sizes, and that's about it.

Google wants more competition between more advertisers over more inventory. By letting advertisers create responsive ads that can fit in more ad units, Google basically does just that. And this is great for everyone.

5. Targeting Your Device - Changes to device bidding

Google hopes (and we do too) that this will allow advertisers to spend their budgets more effectively and scale their ad spend quickly. Which would lead to more AdSense revenue for you (and Google).

6. Retargeting Gone Open - Lift on AdWords Demand Restriction

Other ad networks can display retargeting ads to users instead of AdSense, where AdSense is not implemented.

This might reduce CPCs for retargeting ads on AdSense, and hurt publishers relying on AdSense for revenues.

Local, Mobile, and Advertiser Oriented

Overall, the announcements at GPS are very advertiser oriented, and especially SMB (small to medium business) advertising budgets that have started to migrate over to the big F in increasing numbers.

Article Source: http://EzineArticles.com/expert/Eyal_A_Katz/2167080

How I Made $1.4 Million With AdSense & Facebook

By Tyler Horvath X  |   Submitted On March 03, 2016

  

111111

Many people think that arbitrage is no longer relevant... but they would be way wrong. I am going to show you how I made over $1.4 million dollars with arbitrage using Facebook and Google AdSense.

There are a few small factors that people forget about when trying to be successful with arbitrage. In this article, I am going to go over how to increase AdSense revenue and decrease Facebook ad spend... resulting in higher profits and higher ROI.

Facebook Ads

If you are not using Facebook Ads to drive traffic to your website, then you are missing out on a crucial vertical of quality web traffic that can boost your site to the next level. Many people have tried Facebook Ads by creating an ad with the default image and default targeting.. but don't get the results they are expecting.

The key to Facebook Ads is getting high CTR (click-through rate) ads. When this happens your relevant score goes up which results in lower CPC (cost-per-click). When your CPC's are low, your profits raise... and this is the key.

So how do you get higher CTR ads? Well, knowing your audience is one important piece. This allows you to target specific demographics and weed out any Facebook users that probably wouldn't have clicked your ad. This will lower your CPC.

Another very important piece of your Facebook Ad is your text and image. Using the default image that Facebook picks for you will most likely get you no results. Ads that stand out more will get more clicks so the key is to make a highly engaging ad with a targeted demographic. One great method I use to create high CTR Facebook Ads is to use text on the image. I use Adobe Photoshop but you can find many free tools that will allow you to do this. Facebook only allows 20% of text on an image and I like to use the max amount. Use text colors that contrast with your image and make it pop.

Google AdSense

Increasing your AdSense revenue will also help raise profits. There are some great ways to do this that many people don't know about.

A great tip to increase your AdSense revenue is to check out your placement on your site. How many ads do you have above the fold? Do you have ads in high traffic areas? Does your ad contrast with your page or blend in?

Answering these questions can help raise AdSense CTR and CPC. Another important factor is having image and text ads enabled. When you only enabled one, you are missing out on possible revenue from advertisers. Many people are moving to their mobile phones for internet browsing and it's your job as a webmaster to make your site mobile friendly. Just having a mobile friendly site will increase your revenue by 15%.

One of the most important parts of increasing AdSense revenue is to increase your pageviews. The more times someone browses through your site, the more chance of an ad getting clicked. Keeping users on your site is a very crucial part if you want to make anything with AdSense. Your pageviews per session should be higher than 3. Each extra pageview you get increases your chances of more revenue so have a user-friendly site with engaging content that will make someone stay longer.

Advertising Management System

Having an advertising management system is a necessary piece to this whole equation. Without the AMS system I used, I wouldn't have been able to make the amount of money I did. Having a place to see each Facebook ad campaign and correlating AdSense pages/campaigns is the only way to make this amount of money. You can do it manually and do OK, but if you want to be very successful, you must use an advertising management system.

Article Source: http://EzineArticles.com/expert/Tyler_Horvath_X/1799084

Visit also my 10k in a 100 day's challenge.

http://myfirst10kbusiness.blogspot.nl/

How to Create an AdSense Optimized Blog in Order to Maximize Your Revenues

By Aamir Khursheed  |   Submitted On December 13, 2015

  

Earning through ads is quite a common way of generating revenues from the blogs these days. However, you cannot simply earn money by placing AdSense ads on your blog.

In order to maximize your revenue, you have to optimize your blog for AdSense. Because without creating an AdSense optimized blog you can't know that which ads are performing better or even what placement for the ads might be more beneficial. Although, ad placement, color, layout and theme effect the overall CTR and conversion, but it is important to know that optimizing these attributes on your blog can dramatically increase the conversion and make you more money. Following points represents how you can create an AdSense optimized blog.

Although, ad placement, color, layout and theme effect the overall CTR and conversion, but it is important to know that optimizing these attributes on your blog can dramatically increase the conversion and make you more money. Following points represents how you can create an AdSense optimized blog.

Ad optimization

A major lot of webmasters and publishers diminish the true power of ad revenue optimization. It does not mean bringing improvement in your website traffic. You can make most out of your current website traffic with the right strategy. Let's discuss how you can optimize ads on your blog.

First ad Unit

Generally, a normal website has 3 ad units on every page. When you have 3 ad units on your blog so make sure that the HTML structure loads the ads first with highest CTR. AdSense always fills the website with highest pay ads first. So it is not the rocket science to imagine that the highest CTR on the top paying ad would make more money with the same traffic you receive currently.

Ad Placement

The overall performance of a particular ad depends on its placement on a specific web page. Placing an ad incorrectly on your blog can increase the bounce rate & minimize the ad revenue. Always make sure that you place ads on your blog strategically. Furthermore, you can compare the performance of an ad at different page locations and evaluate where it generates more conversion.

However, responsive design is another important and considerable factor. The blog with a highly responsive design should automate the ads that adjust according to the visitors' screen.

Ad Theme

Small changes and huge difference. Make sense? Yes! Selecting the right text colors for your ad theme is very important. It immensely change the conversion rate and generate you more money. Try different text colors for different ads and measure the results. You will notice the big change. It's a bet.

Size of Your AdSense Ads

It usually depends on the design of your blog. But generally wider ads perform more better than taller ads. However, never overpower the content of your website, so never ever make your ads so larger that diminish the value of content. Also, it is an important to keep the relevance of ad with the content of your website. It matters a lot.

Having an AdSense optimized blog is a crucial factor of your blog's revenue and overall CTR. So, optimizing your blog the right way can create a significant change and add value to make a difference.

Article Source: http://EzineArticles.com/expert/Aamir_Khursheed/2152060

How I Made $1.4 Million With AdSense & Facebook

By Tyler Horvath X  |   Submitted On March 03, 2016

  

111111

Many people think that arbitrage is no longer relevant... but they would be way wrong. I am going to show you how I made over $1.4 million dollars with arbitrage using Facebook and Google AdSense.

There are a few small factors that people forget about when trying to be successful with arbitrage. In this article, I am going to go over how to increase AdSense revenue and decrease Facebook ad spend... resulting in higher profits and higher ROI.

Facebook Ads

If you are not using Facebook Ads to drive traffic to your website, then you are missing out on a crucial vertical of quality web traffic that can boost your site to the next level. Many people have tried Facebook Ads by creating an ad with the default image and default targeting.. but don't get the results they are expecting.

The key to Facebook Ads is getting high CTR (click-through rate) ads. When this happens your relevant score goes up which results in lower CPC (cost-per-click). When your CPC's are low, your profits raise... and this is the key.

So how do you get higher CTR ads? Well, knowing your audience is one important piece. This allows you to target specific demographics and weed out any Facebook users that probably wouldn't have clicked your ad. This will lower your CPC.

Another very important piece of your Facebook Ad is your text and image. Using the default image that Facebook picks for you will most likely get you no results. Ads that stand out more will get more clicks so the key is to make a highly engaging ad with a targeted demographic. One great method I use to create high CTR Facebook Ads is to use text on the image. I use Adobe Photoshop but you can find many free tools that will allow you to do this. Facebook only allows 20% of text on an image and I like to use the max amount. Use text colors that contrast with your image and make it pop.

Google AdSense

Increasing your AdSense revenue will also help raise profits. There are some great ways to do this that many people don't know about.

A great tip to increase your AdSense revenue is to check out your placement on your site. How many ads do you have above the fold? Do you have ads in high traffic areas? Does your ad contrast with your page or blend in?

Answering these questions can help raise AdSense CTR and CPC. Another important factor is having image and text ads enabled. When you only enabled one, you are missing out on possible revenue from advertisers. Many people are moving to their mobile phones for internet browsing and it's your job as a webmaster to make your site mobile friendly. Just having a mobile friendly site will increase your revenue by 15%.

One of the most important parts of increasing AdSense revenue is to increase your pageviews. The more times someone browses through your site, the more chance of an ad getting clicked. Keeping users on your site is a very crucial part if you want to make anything with AdSense. Your pageviews per session should be higher than 3. Each extra pageview you get increases your chances of more revenue so have a user-friendly site with engaging content that will make someone stay longer.

Advertising Management System

Having an advertising management system is a necessary piece to this whole equation. Without the AMS system I used, I wouldn't have been able to make the amount of money I did. Having a place to see each Facebook ad campaign and correlating AdSense pages/campaigns is the only way to make this amount of money. You can do it manually and do OK, but if you want to be very successful, you must use an advertising management system.

Article Source: http://EzineArticles.com/expert/Tyler_Horvath_X/1799084