Online Radio - Making Life More Enjoyable

By Karina Popa  |   Submitted On June 19, 2014

  

We have been using traditional radio for so long that we got used to its drawbacks like:

• Poor quality of reception
• Feeble signal
• Frequent ads
• Frequent interruption
• Limited number of stations, etc.

With the coming up of Internet radio, we no longer need to cope with all these limitations. Online radio offers superior features, including better quality of sound with minimum extraneous noises, and reduced prerequisites for its installation and use. Due to its advanced features, the popularity of this type of radio is showing an exponential growth worldwide, while that of the traditional radio is slowly, but surely waning.

A survey conducted in 2007 on the use of online radio revealed that almost fifty-seven million people listened to programs on Internet radio in the US alone. This data confirms the tremendous growth in its popularity, as millions of new listeners all over the world are switching over to using it. The main reasons for the fabulous popularity that this radio enjoys are its advanced features, as well as the more interesting programs, catering to the needs of the listeners.

Here is a brief description of the novel features that the Internet radio offers:

Superior quality of sound

You would agree, while listening to songs, that the clarity of sound is among the most desired factors. It's really annoying listening to low quality sounds that spoils the lovable rhythm of music. A very common "feature" of traditional radio has been its low quality of sound, mainly due to weak frequencies, long transmissions and frequent interruptions. The Internet radio, on the other hand, takes care of these problems by employing modern equipments to amplify sound without affecting its quality, despite distance and related factors.

Limited number of ads

Compared to traditional radio, online radio transmits a lower number of ads, and there are Internet radios that do no release any ads at all. This great feature attracts a whole lot of listeners to online radio. People love listening to their favorite programs, particularly music, without any breaks for ads, which are generally irritating.

Listening options

Another helpful feature that makes online radio so popular now is the range of programs that it offers to the listeners. You can surely find an online radio station that employs software that keeps a track of your favorite song and replays the same for you more often, along with selecting additional songs tallying with your taste. Moreover, you may choose to listen to the latest albums of you favorite pop stars as soon as they are released.

Variety

Internet radio offers a wide range of stations, compared to the limited stations of traditional radio. You may listen to almost any kind of music, from the old hits of the 80's to the most recent trend-setters, like pop and hip-hop. You may even get exposed to electronic music without any hassles.

Quicker turnaround time

Traditional radio requires more time when listening to music, as it needs too be tuned. In case of online radio, you can instantly listen to your favorite songs, thanks to modern equipment and the latest technology that online radios employ.

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Article Source: http://EzineArticles.com/expert/Karina_Popa/1432444

Online Radio and Advertising

By Karina Popa  |   Submitted On June 09, 2014

  

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The popularity that the Internet radio enjoys today is not just limited to teenagers, as even the elderly also enjoy listening to it. The Internet has been widely instrumental in connecting the world in more than one way. It allows people to communicate, shop online, learn many different subjects online and do many more things.

It is not too long ago that people were dependent on the local radio for news and other information. Thankfully, those days are over now, and the Internet has facilitated an instant communication that we never imagined earlier.

It was during the mid 90s that the Internet radio started growing, and it had a phenomenal growth, as small and big commercial radio stations started appearing worldwide. It is difficult to ignore today's radio as a powerful medium for advertising, since the Internet connects millions of people worldwide. Many businesses having realized its potential are already exploiting this novel medium for advertising their product and services.

An ever-increasing number of companies are introducing new channels, giving to their listeners an opportunity to convey their feelings with these radio stations playing music through varied programs, as per the interest of listeners. Now, one can enjoy listening to the latest and even the unreleased albums of their favorite singers from any corner of the world, as long as it has the facility of the net. You can also find the details concerning any particular singer or the writer of the song.

Those people who love sports can listen to live commentary of any ongoing cricket or football match. It is quite usual for radio stations to employ online radio jockeys, who easily connect with the audience while allowing the listeners to convey their opinion or post their comments on the Internet.

Advantages of Internet radio advertising for business owners

• It enables you to target your audience for advertising the services and products you may be offering.

• You can get a variety of radio stations to choose from, offering various formats, from oldies to rock, and from talks to news, as required by your business.

• Advertising through radio is far more economical than advertising through TV, and radio ads are easier and quicker to fabricate. Your audience need not wait for the forthcoming issues, as in case of magazine ads.

• You can get a wider reach, irrespective of your geographical location, as long as your audience has an Internet connection.

Limitations of the Internet radio advertising

• Anybody can simply modify your ad and use the same for their purpose. Since these ads are of very short duration, you need to condense your ad without sacrificing its content.

• Radio ads may have noises appearing in the background, prompting you to run your ad more frequently to make it effective for your prospective clients.

• As most businesses are interested to advertise during morning and / or evening hours, you may be required to pay more for advertising your business during those hours.

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Article Source: http://EzineArticles.com/expert/Karina_Popa/1432444