Facebook Ads To Generate Leads

By Rick Toney  |   Submitted On March 03, 2016

  

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Real estate marketing used to be about referrals, direct mail and flyers. Now, it's gone on-line and marketing through Facebook is an excellent digital marketing opportunity. If you are looking for an ad platform that allows precise demographic and behavioral targeting, then look no further than Facebook. This cost effective medium allows for a competitive advantage among local competitors.

If you are a Facebook user, then you have seen sponsored ads creep into your news feed. If you are thinking about creating a Facebook ad to generate leads, then you will need to get a few things in order to begin. The first must have is a Facebook business page. While it doesn't take a marketing professional to create Facebook ads, it does take some time to develop an ad set and make sure the ads are working. Each ad allows for an image as well as text and a call to action button. A variety of options are available for ad placement varying from a right-hand column advertisement to a mobile or desktop news feed. Understanding your target audience is an essential component in creating any successful Facebook ad campaign.

Ad Targeting

Facebook marketing allows for laser-focused targeting of leads and utilizing Facebook ads to promote real estate services can be a very cost-effective method for gaining qualified leads. Among the top targeting areas are income, behaviors and interests as well as geographic Location. As an example, Facebook offers a behavioral category that's termed "Likely to Move." Other great lead generation possibilities include targeting by life events or home value.

Ad Budgets

Ad budgets can vary significantly, but the biggest thing to pay attention to is the amount of return that you get. Most recommend starting off with a lower advertising budget that won't break the bank. Then determine how the ad is working through engagement and conversions.

Advertising can be done for as little as $2 a day with some major companies spending upwards of $200,000 per day. There are two different pricing systems that Facebook offers: cost per click (CPC) and cost per mile (CPM). The CPM is what you pay per thousand impressions whereas as the CPC allows you to set a price that you will pay for every time someone clicks on your Facebook ad.

Ad Objectives

Without having clear goals in place for a Facebook ad campaign, then you are wasting money. Facebook offers "objectives" which allow you to choose what you want from your ad campaign. Do you wish to increase website conversions? Promote a page? Get people to claim your offer? There are a wide variety of options available to choose from, but the increase in website conversions should be what you want to focus on primarily if the goal is to capture leads.

Capturing Leads

Want more leads? Sure everyone does. But many don't know what to do with them once they get a lead. Having a system in place to capture leads before placing a Facebook ad is crucial. Some wing the Facebook ads and wonder why little to no results are realized. Without planning ahead and having a solid lead capture system in place, the time and money spent on Facebook ads aren't worth it. Obtaining contact information, if only an email will help build up a database.

Without the ability to generate leads business won't come. That's why Facebook ads are a great and cost-effective way to generate highly qualified leads for just about any business. Real estate marketing experts generally agree that Facebook is one of the top ways to gain quality leads. Every day over 900 million people log in to Facebook, so it is a great platform to reach people on for a lead generation tool. Setting up a Facebook page is free, it's only when you want to create an ad that it costs money. Utilizing Facebook's advertising program as an inbound marketing tool can be done through highly targeted ads. A recent Merchant Circle study reported that over 20 percent of small businesses in America have utilized Facebook to help promote their business. And, over 65 percent of businesses stated they would use Facebook ads again. Facebook ads offer flexibility and are also user-friendly to set up and maintain.

Article Source: http://EzineArticles.com/expert/Rick_Toney/2103701

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Online Radio and Advertising

By Karina Popa  |   Submitted On June 09, 2014

  

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The popularity that the Internet radio enjoys today is not just limited to teenagers, as even the elderly also enjoy listening to it. The Internet has been widely instrumental in connecting the world in more than one way. It allows people to communicate, shop online, learn many different subjects online and do many more things.

It is not too long ago that people were dependent on the local radio for news and other information. Thankfully, those days are over now, and the Internet has facilitated an instant communication that we never imagined earlier.

It was during the mid 90s that the Internet radio started growing, and it had a phenomenal growth, as small and big commercial radio stations started appearing worldwide. It is difficult to ignore today's radio as a powerful medium for advertising, since the Internet connects millions of people worldwide. Many businesses having realized its potential are already exploiting this novel medium for advertising their product and services.

An ever-increasing number of companies are introducing new channels, giving to their listeners an opportunity to convey their feelings with these radio stations playing music through varied programs, as per the interest of listeners. Now, one can enjoy listening to the latest and even the unreleased albums of their favorite singers from any corner of the world, as long as it has the facility of the net. You can also find the details concerning any particular singer or the writer of the song.

Those people who love sports can listen to live commentary of any ongoing cricket or football match. It is quite usual for radio stations to employ online radio jockeys, who easily connect with the audience while allowing the listeners to convey their opinion or post their comments on the Internet.

Advantages of Internet radio advertising for business owners

• It enables you to target your audience for advertising the services and products you may be offering.

• You can get a variety of radio stations to choose from, offering various formats, from oldies to rock, and from talks to news, as required by your business.

• Advertising through radio is far more economical than advertising through TV, and radio ads are easier and quicker to fabricate. Your audience need not wait for the forthcoming issues, as in case of magazine ads.

• You can get a wider reach, irrespective of your geographical location, as long as your audience has an Internet connection.

Limitations of the Internet radio advertising

• Anybody can simply modify your ad and use the same for their purpose. Since these ads are of very short duration, you need to condense your ad without sacrificing its content.

• Radio ads may have noises appearing in the background, prompting you to run your ad more frequently to make it effective for your prospective clients.

• As most businesses are interested to advertise during morning and / or evening hours, you may be required to pay more for advertising your business during those hours.

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Article Source: http://EzineArticles.com/expert/Karina_Popa/1432444