SEO Web Links and Backlinks

By Rod McMillan  |   Submitted On December 08, 2015

  

Are web backlinks dead?

What should I do for SEO?

So you want your website to be on page 1 of the Google search engine results. What you have to bear in mind is where Google is coming from when they decide which websites go on page 1.

Their business depends absolutely on showing the most relevant websites for a specific key phrase search, otherwise their competitors might start to get a look in.

In the very early days, this was just a question of looking at the words in the web page. This is how YAHOO started. Then the founders of Google were doing a research project at Stanford University called "backrub" which looked at the web links between websites (backlinks) as a way of judging the importance and usefulness of websites. They could also exploit the anchor text (the text on the actual web link). This proved very successful, and before we knew it Google had usurped YAHOO as the leading search engine because they gave better results.

Needless to say once everyone knew that Google was looking at web links, the Search Engine optimiser chaps started building web links willy nilly and this was for a while a very powerful technique to game the system and get your website promoted.

Google countered with the PENGUIN update, which tries to recognise the genuine web links and remove the artificial links on the basis of relevancy, non-random IP addresses and non-random anchor text (the text on the link) etc. This caused quite a lot of anguish to web masters who had built poor web links and found themselves penalised and well off page 1.

Even recently, Matt Cutts of Google admitted that when Google attempted to set search rankings without using web links, they got poor results. So web links are still important, and you should try to build web links so long as they are relevant links and add genuine value to the person browsing the web.

What other factors does Google use to determine search engine rankings? It's worth bearing in mind that the precise algorithm Google uses is a state secret, and changes constantly. Just remember to think back to the Google business model, where they must show the most relevant results to their users.

But you can listen to the chatter on the internet and in particular take note of any announcements by Google, for example they have announced that in searches done on a mobile (now more that 50% of all searches), they will give priority to responsive websites, i.e. designed to show properly on mobile phones with their narrow screens.

Recently the Google Search Quality Guidelines have come out in to the open, This document is for their internal evaluators, but it emphasises expertise, authority and trust, In practice this means that links and mentions from people who are considered an authority are valued.

There are many articles on SEO, which will have a lot of details, but the main things you must do for SEO is:

(1) Provide useful content/information/service, be prepared to give away some trade secrets

(2) Persuade others to share your content, by perhaps social media share buttons on your own website or relevant backlinks from others to your website.

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Article Source: http://EzineArticles.com/expert/Rod_McMillan/2220409

How to Build Backlinks in the Perfect Way

By Anubhuti Dutta  |   Submitted On July 29, 2015

  

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If you are really serious in making your website appear in the top search results then you need to make sure that you get the best SEO techniques. Well, one of the most important techniques used in SEO is building backlinks.

What are exactly backlinks?: Well, there are two types of links- outbound links and backlinks. The links which you make on your site are known as outbound links whereas backlinks are those which come from other websites that point to pages on your website. It is therefore important to make sure that you have more backlinks if your really wish to make your website popular. This would in turn make your website deemed as authority by Google and rank high on its search results pages. It is important to note that Google consider backlinks to be very important which also serves as a sort of recommendation.

Google also monitors in the best way as to how much traffic your website is getting and so it is important to have lots of backlinks that would help to get more people go to your website. This would make Google to rank your site on the search engine ranking pages.

Factors to consider for backlinking: It is very important to ensure that your website has got good quality backlinks and so you have to be careful to find out where your backlinks are coming from to get a clear picture of the same.

• Firstly, efforts should be made to make your backlinks relevant. For example, if your website is into real estate business then building backlinks from a site that sells cars would not help you at all. It might even get banned by Google for spamming so you should be very careful about it.


• Secondly, you must make sure that your backlinks have come from authority websites. This would help you lot to get the best ranking for your website in the right way.


• Thirdly, you have to put your best foot forward to consider variety. If your website is into buying or selling properties online then you have to ensure that you get backlinks from site that provides all the important information about the real estate industry.


• Finally, you should not try to build thousands of backlinks in just 24 hours. If you try to manipulate your ranking then it would be very harmful for your site as Google hates this.

So, you have to make sure that right steps are taken by you to look forward to the reputed SEO Company that can help a lot in building backlinks. With the right skills and expertise, you can expect to make your website get listed in the first page.

Article Source: http://EzineArticles.com/expert/Anubhuti_Dutta/331249