4 Tips To Improve Your Video SEO Strategy

By Jovia D'Souza  |   Submitted On June 22, 2016

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When it comes to SEO, videos are some of the best you can use to reach to your target market and gain the exposure that you deserve as a brand. The truth is that a well-put together video can have more impact than a text on your website. Video SEO comes with the advantage of helping you dominate the market, target the specific audience, increase sales and at the same time stay ahead of competition. Many SEO experts are not offering video SEO as part of the service where they put together high quality professional videos to be part of your marketing strategy.

But whereas video SEO can go a long way in helping you improve visibility and even conversions at the end of the day, you must always make sure that it is of value. To gain this you must start by ensuring that you get an SEO service provider who has what it takes to create a winning video for your brand. A few tips can help with your search engine optimization success with the video.

Tip 1 - Create a video that offers value to your viewers. A video that provides new important information or helps your viewers solve problems is most valuable. The content needs to be great for the video to rank on search results. Find out what issues your target audience faces more in relation to the services or products that you have to offer and then create your video content around that issue.

Tip 2 - Create a video that is easy to browse and link to playback pages. A video resource center that is user-friendly will go a long way in fetching you the desired results with your video SEO. Set it up on video gallery or portal that has tags and categories to make sure that your viewers have an easy time finding it and navigating between the videos. Avoid a video players stream on one single page and instead separate the landing page for every video so it is easy for search engines to find and index each individually.

Tip 3 - Choose video elements that are interactive so you connect with your viewers. Surveys, forms, in-video links and quizzes are some of the elements you can consider to guide your viewers to the next step or action. Never use a video that leaves your viewers hanging or wondering what to do next. Make sure that at the end of the video they will know exactly what to do next.

Tip 4 - Use your domain to host the videos. This is one of the best things you can enjoy more SEO value from the videos you choose to use. You definitely can use other popular video platforms, but ensure that you have the videos on your site as well. It is a simple way of making sure that you do not end up giving all the credit to the video platform for the content. Find a way to link back viewers back to your site even when using the popular platforms and have a video sitemap to enjoy better value.

SEO services have proved to be fully beneficial to all business with an online presence. Your SEO service provider should be in a position to use tools such as valuable videos to expose you and reach your target audience.

Article Source: http://EzineArticles.com/expert/Jovia_D'Souza/2007086A

Boost Your Business' Visibility In Search Engine With the Best SEO Service

By Abhilash Tyagi  |   Submitted On June 03, 2016

  

It's important to know what makes a business more visible on the internet while others suffer a virtual anonymity. It would help a lot if businesses knew the ways and methods to boost their visibility in search engines. You should understand that it takes a lot of efforts on a sustained basis to get superior ranking and higher visibility on the internet. Nothing comes easy as marketing a business costs a lot these days with experts charging hefty fees to bring a complete turnaround to search engine ranking of businesses. All this is possible only with SEO or search engine optimization.

SEO is a method of promoting your business in the digital space and enhancing its visibility across channels. It involves a series of steps where experts work on different parts of a website to improve its search engine performance. A lot of factors play a role in deciding whether your website will get superior ranking and improved visibility in search engines or not. Experts will leverage on-page and off-page activities in an alternate manner to enhance a site's prospects on the internet. Technical audits are an important aspect of optimization as they test the viability and suitability of websites.

In addition, SEO experts engage in link building activities where they exchange links with popular sites to increase the weight of websites. Only quality and engaging content is used and search engines give superior rankings to site with information-rich and meaningful content. In a way, websites need to publish or carry only those types of content that engages the attention of users and gives them entertainment and engagement at the same time. What's more, a mix of paid and organic optimization or marketing strategy is devised to help meet both short and long-term goals of the business.

Furthermore, experts take every possible step to bring free targeted traffic and excellent ROI to brands and businesses. They help in boosting brand visibility and brand awareness in an extremely cost-effective manner. Only high-quality links are created as Google algorithms can't be ignored ever. More so, businesses are promoted through right keywords or desired keywords so that they face absolutely no problem in meeting their all online goals. More so, their social media presence and social media conversations are also optimized to broaden their horizon and help them leverage a bigger and wider market. All channels are explored and brands are promoted in most of them for maximum benefits.

More so, while optimizing websites and brands, experts employ a variety of tactics to help them grow as much as they expect. Measurable results are delivered so that businesses know where they lack and what benefits them the most. All this is possible only when the best SEO service is availed. After all, optimization is something which does not pay results overnight. Rather, it demands constant efforts over a period of time to deliver superior ranking and increased visibility. So, the best way is to keep putting efforts and waiting for the right moment to realize your SEO targets.

Hi, I am Abhilash Tyagi, an SEO Analyst. I enjoy reading and writing and I write posts on topics of my interest and passion. And Currently, I am employed with Mind Digital Group- an independent digital agency providing Offshore Web Development, best SEO service, Salesforce Development, Digital Marketing. Follow on Twitter.

Article Source: http://EzineArticles.com/expert/Abhilash_Tyagi/2170569

Creating a Facebook Ad? Implement These Call to Action Tips

By Peg McDermott  |   Submitted On December 03, 2014

  

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Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.

When creating a Facebook ad, regardless of your company size or industry, the call to action is one of the most important factors. If your ad is boring and unattractive, you can't expect it to receive a high click through rate. On the other hand, if you implement a killer call to action, you may be surprised at how much traffic you drive.

Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:

1. Use at least one "action" keyword. A Facebook page is full of content and images, so your ad has to stand out in the crowd. By using an action keyword, you are telling your audience that you have something special to offer. You are telling them to take action now if they want to take advantage.
   
   Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.
   
   You can build off of these, based on your particular industry and offering, to create an even more powerful message. For example, if you are pushing a weight loss product, you could use a phrase such as "lose weight today" or "lose weight faster."


2. Don't beat around the bush. You only have so much time to grab the attention of your audience and convince them to click through.
   
   Don't make people read through your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you have reached your goal.


3. Ask a question. This is one of the best ways to engage your audience. Not only does a question draw people in, but it can improve your click through rate as they will be interested in learning the answer.
   
   Note: if asking a question, keep it short and sweet.

With these three call to action tips, you will find yourself taking a different approach when creating Facebook ads. Subsequently, you may also find that your campaign is generating better results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization.

Article Source: http://EzineArticles.com/expert/Peg_McDermott/661777

Get A Business-Friendly Website Developed And Grow The Business

By Yusuf Javed  |   Submitted On May 10, 2016

  

Having a website is important when the target is to take the business online and give it a bigger market to serve. Without a website, a business will not be able to reach the internet and expand its horizon. The internet is brimming with vast potential and every business is supposed to leverage it and build its base. Going online means getting marketing benefits and building the brand even without spending beyond a bare minimum. All this is a reality only when a business has a website which is simple to use, user-friendly and full of features and functionalities.

The purpose of having a website means giving users a tool to understand your business and access its products and services in a simple manner. More so, the target is to catch the attention of users and seek prospects out of them. The website and its elements are optimized so that they gain superior rankings and visibility in search engines and get frequently seen to users. It means, a website has to be equipped with SEO-friendly features so that it can reach to more users and catch more attention. A good business website is one that comes with a logical roadmap.

It means, your website will have to deliver value to users and Google at the same time. It should list business information in a clear way, it should give contact information and it should have visual clues to help users navigate to every part with an effortless ease. Navigation is a key aspect to a website as it helps users access every part in the desired manner. More so, the foremost purpose of a website is to inform and educate users and this is why FAQs should be there on the website. Users will have a lot of questions and they need answers for them.

In addition, security is a key component of a website as it soothes the nerves of users and makes them comfortable about using it for their transactions. If a website is not secure and if it does not use SSL certificate, users then will not trust it for their online transactions. In addition, every business website should have social integration to leverage the vast opportunities and growth chances available with social networks. Having mobile-friendly design also becomes a key at a time when searches from smartphones have outpaced those from desktop ones. So, your website simply can't ignore mobile and its users.

In overall, a business has to understand the vast importance of website and try to get a quality one designed and developed. This is where an experienced web development company helps as it understands those features and functionalities required in a website to help the business realize it goals. Such a company often is familiar with the latest web technologies and has a proven track record of serving clients across industry verticals for their different kind of web projects. So, a business should not make hurry in hiring a development partner and rather analyse its credentials before taking it on board.

Mind Digital is a trusted, experienced and capable offshore web development company providing mobile and web development solutions. We have a team of highly trained and skilled developers, programmers and designers that can fulfill any of your development needs. We provide offshore web development, website designing, application development, Salesforce development, SEO, PPC & Social Media marketing.

Article Source: http://EzineArticles.com/expert/Yusuf_Javed/1742517

Advanced Link Building Strategies

By Murtaza Habib  |   Submitted On July 07, 2014

  

We all understand that building links is one of the things that must be done. Since Google looks at the links which point to your content critically, it is also vitally important that each marketer focuses on learning solid techniques for building the highest quality links possible. Unfortunately, it also seems like many of us fall into a routine with our link building efforts. If this is your situation, there are a number of things that can be done to get you out of your article writing and submission rut or forum commenting wall.

Technical Link Building Ideas

If you have simply run out of ideas for your link building campaigns, consider doing some research. Taking a look at the link profiles of your competition can be very instructive. Using tools such as Majestic SEO and Open Site Explorer can be great methods of going about this.

Building tiered links can also be a great strategy. Take some of your already existing links and build links to them. This actually helps to strengthen the impact of your first tier, or primary, links and should get you a bit more search engine juice.

Focus on some deep linking. Many marketers only appear to be concerned with linking to the first page or two of their sites. Instead, try focusing on building at least a few links to pages that are deeper into your site. This can help to increase the chances of having even more of your pages and posts rank well in the search engines.

Content Marketing Ideas

Everyone dreams of having content that goes viral. But instead of just dreaming about this, why not actually take a critical look at content that actually has gone viral? Try to break it down and isolate the factors that made it go viral. Then apply these lessons and factors to your own campaigns, in an effort to help increase the number of inbound links that you earn.

Consider repurposing your content. Take something that you have published and then turn it into multiple formats. For example, consider taking your article and turning it into a pdf file and then maybe adapt it into a video or an audio interview. Not only are these great ways to increase audience engagement, but it also makes it much easier to continue developing content.

On Site Techniques

One of the first things you need to do is fixing and cleaning up your internal links. Make sure that every post or page you have has a link to at least one other page on your site. It only makes sense to take care of putting your own house in order before attempting additional linking strategies.

Look for 404 pages within your own site. Obviously, you never want a visitor to use an inbound link which points to a page that is no longer on your site. To avoid this, you need to discover links that are pointing to non-existent pages and then use some redirects to send visitors to a current (and related) page.

Curating content can also be a great way to build links. This simply involves finding other valuable content and posting it on your site, along with your thoughts or explanations. Obviously, make sure to give credit to the original source. If you do this properly, it will be an excellent way to provide excellent content for your visitors as well as garnering a lot of inbound links.

Any marketer stuck in a link building rut would be well advised to try these ideas. Even just mastering a few of them can help keep your site moving forward, developing new links and rising up through the search engine rankings while adding some great content for your visitors.

If you're looking for a short-cut, you might want to consider the trackback collector software for automatically going out and getting backlinks for you.

Habib Web Technology is a software and web development Dubai firm, committed to delivering innovation through our expertise in Enterprise Architecture and Web Application Development skills, we have helped numerous clients meet their software needs by helping them identify, design, Implement, evaluate and configure their Enterprise Application across multiple locations to reduce costs, mitigate risks and maximize performance.

Article Source: http://EzineArticles.com/expert/Murtaza_Habib/182322