NEW: Discover a Proven Way to Sell 4275% MORE eBooks in 72 Hours or Less (100% FREE)

By Ian Ross Hollander  |   Submitted On June 07, 2016

  

Are you an author, artist, internet marketer or aspiring entrepreneur who would LOVE to build buzz for your brand? Do you have great ideas, but a very small audience of people paying attention? Are you sick and tired of following internet marketing gurus, or trying "gimmicks" that are doomed to disappoint? I want to share with you a very simple, evergreen content marketing strategy that can literally transform your brand, blog, business and bank account... and make it happen in under a week as well.

Curious but not yet convinced? Continue reading as we take a closer look below.

A quick case study

In early May, we did a quick case study experiment for an aspiring author who wanted to sell more client consultations, and hoped to use her Amazon books to build "buzz" for her brand, and business. She is a spiritual "teacher" and author in the "psychic" development space. (an area and expertise where I am personally agnostic)

Believe it or not, her first book was selling fairly well, and was making anywhere from 5-10 sales per day at 2.99 per book.

But, her primary goal, which was failing in a big way, was to leverage these books into sales of her "off Amazon" content, like coaching, courses she has created, and so forth.

Her hope was to use her books to drive a constant stream of new traffic to one specific course she had recently created, and was informally promoting in the book covered in the case study.

Here is what we did, and here are the results.

On May 1, she sold 8 books at 2.99. Her profit on these sales, was roughly 16. (70% of each sale)

A few days before the first of May, we started submitting her book to many other publishing platforms, and pricing the book at "0". (free)

We then notified Amazon that we found her book on other platforms for free, which sets off their "price match guarantee" program.

On the morning of May 2nd, the book was now free on Amazon as well. (which made her VERY nervous... as she was liking that $$15-20 a day income stream for self esteem!)

By the end of the day, her FREE book was downloaded 169 times.

On May 3rd, the book was downloaded 351 times.

In 48 hours, she had gone a high of about 10 books a day, to averaging 250 downloads a day. Her book was now #1 in multiple categories on Amazon as well, in the free section.

Now, she was making no money from these "purchases" as it was a free transaction.

But, we made a few simple modifications to promotional material in the book, adding several big banner ads for promoting another free course she had elsewhere. This generated about 75 clicks to the sign up page for her free course, and generated somewhere around 40 or 50 new students.

Out of those students, just from those 2 days, about 12 have ended up purchasing a premium coaching program she teaches on a video based learning platform.

As I write this, a month later, the book continues to generate anywhere from 50, to 400 downloads a day. It continues to be a major source of free traffic, and it continues to convert strangers into subscribers, and subscribers into sales.

All 100% free. It will work the very SAME for you, no gimmicks, no gadgets, and no goofy gurus required!

NEW: Discover the Easiest FREE Online Marketing Strategies Proven to Build BUZZ For Your Blog, Brand, Business and Bank Account...100% FREE!

Article Source: http://EzineArticles.com/expert/Ian_Ross_Hollander/176337

Why Should Your Small Business Start a Blog?

By Kristen Brady  |   Submitted On June 08, 2016

  

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Since blogging is not that simple, and search engines are policing all of your efforts, should a business maintain a section of blogs on their website? The answer is yes. Your site is more than likely to appear higher within the SERPs (search engine result pages) if you're maintaining a blog than if you do not. And these results are vital now that more individuals are turning to the Web to make purchases and obtain information.

Why is "appearing higher" within the search engine results critical? Consider how you consume information. Do you scroll through all search engine results you get as you conduct a search, or, do you select from the results on page one, with close attention to the results discovered at the top of that page?

If you remain at the top of page one of results, you are like 95% of Internet users out there. As a matter of fact, individuals typically joke that the ideal place to discover a dead body is on the second page of Google. Therefore, where is your blog located on the list of search results? Do you usually come in first place within the search results? Or 400th? It's referred to as page rank. The more traffic the blog generates, the more engaging the blog's content it is, the more shares and likes it'll receive, the higher you'll rank. And this means more individuals will locate your site; services, products, blog - everything!

How Often You Should Write Blogs

Do not stress yourself over it, just begin somewhere. One time per month is better than nothing at all. Once per week is better than once per month, and once per day is better than once per week. Do what you can. The more you create content, the easier it'll become - not to forget the increased quantity of leads you'll produce from doing so.

What to Write About

As you begin the blog, create content about your business. Create content about your customers. Create content about your products. Create content about your failures, successes, and lessons learned. Plus, if you dare, create content about some intriguing stories pertaining to how you decided to be an entrepreneur.

Personal stories of your business success, as well as how you did it, assist your brand in becoming relatable. That is crucial. In today's world of business, a small business is merely a couple of poor Yelps from oblivion. On the other hand, your business is a couple of fantastic reviews from success.

Outsourcing the Writing

You may have expert bloggers do the writing for you. You may pay them to write content which might appeal to your readers. This process will fall under content marketing.

How Many Blogs Should You Have?

The quality of the blogs greatly matters. However, size also matters. Within a perfect world, you should blog more frequently than the competition, and you should have more posts in your blog than the competition has. That way, the search engines see that your site is more robust and active than the competitions' websites. Also, more blogs mean there are that many more opportunities for your site to be found when individuals perform Internet searches.

My name is Kristen Brady and I am an expert writer/social media marketer/editor with over 10 years of experience. Please check out my website for more information: http://www.kaboomsocialmedia.com/

Article Source: http://EzineArticles.com/expert/Kristen_Brady/762734

The Importance of Traffic Generation in the Growing Internet Marketing Era

By Tapu Goswami  |   Submitted On May 30, 2016

  

In today's business world, the concept and ways of marketing is undergoing major changes. The world is now dependent on internet marketing for sustenance as well as growth of any business. It has become of utmost importance to have a presence online, regardless of the size and nature of business, and with that it has become equally important to have more and more people visit the site of your business so that it generates revenue online. If sufficient traffic is not generated to your website then some action need to be taken to generate more footfalls.

A large inflow of web traffic to any site ensures that with more visitors, more money is generated for the business. It is the main aim of a web traffic generator to provide online internet marketers with various tools to attract a large amount of traffic to their respective websites. The idea of having a website on the net is to make money. And to achieve that you need as many audiences as possible on your landing page, out of which a percentage will actually buy your products/ services. Unfortunately, there are no software programs that help you to accomplish this routinely. Hence, to route the targeted traffic to your website, it is necessary, as also advisable to use a traffic generator. This will serve your purpose without causing you to spend a lot of money on this simple but necessary exercise.

Keeping the cost down is the primary concern for all business owners. Their sites are already there on the net to generate business, so any additional expense of generating traffic is an unwanted part no businessman wants to look into. In this scenario, a traffic generator is the tool which is easy to use, to keep track of, easy to implement, yet dynamic and diversified at the same time. The key to traffic building techniques is diversification, because true to its nature, the internet landscape will never remain static, or the search engine algorithms will never remain the same, so to keep pace with these changes, a traffic generating tool will also have to change their ways and methods. No one technique can be relied upon to always get the desired results.

Basic tools like writing articles and blogs with back links will always work, while other techniques will have to be refreshed and rearranged to suit the changing business scenario. Anyone who's trying to increase revenue through the internet, will quickly appreciate that a Traffic generator is the most significant mechanism that can optimize your site and reach your target audience, thus building up your business and popularity.

Tapu Goswami has 5 years of experience in online marketing and have done extensive research on the subject. He's currently employed in one the leading IT companies involved in online marketing.

Article Source: http://EzineArticles.com/expert/Tapu_Goswami/2244486

Boost Your Business' Visibility In Search Engine With the Best SEO Service

By Abhilash Tyagi  |   Submitted On June 03, 2016

  

It's important to know what makes a business more visible on the internet while others suffer a virtual anonymity. It would help a lot if businesses knew the ways and methods to boost their visibility in search engines. You should understand that it takes a lot of efforts on a sustained basis to get superior ranking and higher visibility on the internet. Nothing comes easy as marketing a business costs a lot these days with experts charging hefty fees to bring a complete turnaround to search engine ranking of businesses. All this is possible only with SEO or search engine optimization.

SEO is a method of promoting your business in the digital space and enhancing its visibility across channels. It involves a series of steps where experts work on different parts of a website to improve its search engine performance. A lot of factors play a role in deciding whether your website will get superior ranking and improved visibility in search engines or not. Experts will leverage on-page and off-page activities in an alternate manner to enhance a site's prospects on the internet. Technical audits are an important aspect of optimization as they test the viability and suitability of websites.

In addition, SEO experts engage in link building activities where they exchange links with popular sites to increase the weight of websites. Only quality and engaging content is used and search engines give superior rankings to site with information-rich and meaningful content. In a way, websites need to publish or carry only those types of content that engages the attention of users and gives them entertainment and engagement at the same time. What's more, a mix of paid and organic optimization or marketing strategy is devised to help meet both short and long-term goals of the business.

Furthermore, experts take every possible step to bring free targeted traffic and excellent ROI to brands and businesses. They help in boosting brand visibility and brand awareness in an extremely cost-effective manner. Only high-quality links are created as Google algorithms can't be ignored ever. More so, businesses are promoted through right keywords or desired keywords so that they face absolutely no problem in meeting their all online goals. More so, their social media presence and social media conversations are also optimized to broaden their horizon and help them leverage a bigger and wider market. All channels are explored and brands are promoted in most of them for maximum benefits.

More so, while optimizing websites and brands, experts employ a variety of tactics to help them grow as much as they expect. Measurable results are delivered so that businesses know where they lack and what benefits them the most. All this is possible only when the best SEO service is availed. After all, optimization is something which does not pay results overnight. Rather, it demands constant efforts over a period of time to deliver superior ranking and increased visibility. So, the best way is to keep putting efforts and waiting for the right moment to realize your SEO targets.

Hi, I am Abhilash Tyagi, an SEO Analyst. I enjoy reading and writing and I write posts on topics of my interest and passion. And Currently, I am employed with Mind Digital Group- an independent digital agency providing Offshore Web Development, best SEO service, Salesforce Development, Digital Marketing. Follow on Twitter.

Article Source: http://EzineArticles.com/expert/Abhilash_Tyagi/2170569