Set Goals To Have The Best Home Based Business

By Peter Bright  |   Submitted On May 12, 2016

  

Starting an online business at home has a lot of advantages. First, you can work at your own time and preference. Second, you don't have a boss breathing down your neck. Third, you need not endure the daily traffic and pollution on the road. Finally, you can earn a hefty pay.

Although working at home has a lot of advantages, it also has some disadvantages. One, you are prone to distractions causing less or no productivity at all. Two, your home might not be ideal for working.

True, a home based business is profitable, but it comes with a lot of challenges. If you want to succeed, you must set goals and comply with them faithfully. The following are small business tips that you can apply for your biz.

1. Goals Make You Efficient

When you have goals, you will be able to make way for the more important things at a given time. You can focus on things that are essential at the moment, and set aside those that are not. When you know how to prioritize, you become efficient in the process. Thus, you finish your tasks in the least amount of time.

Aside from that, having goals let you plan your day. An example is that if the deadline of your marketing plan is at 5 pm on Friday, your other tasks like doing errands should be scheduled at a later date or time.

If you are goal-oriented, you have your full attention to your work and finish it as early as possible. Thus, you have more time for leisure and relaxation, which will help you attain a balanced life.

2. Goals Help Your Business Grow

The goals that you impose upon yourself will be your pillars to work harder, and boost your sales. If you don't set goals in starting an online business, you're not efficient. In the long run, your business might incur losses and eventually go bankrupt.

Don't allow your business to close down. Don't waste your time, money, and effort. You have to take care of your home based business by planning your goals now.

Begin by setting your short-term goals. It would be better if you write them down. Then make sure to implement all of them. Next, do an assessment to find out whether your goals are helping your business.

Once you've turned your short-term goals into a reality, you can already think about your long-term goals and get down with them.

Remember that every goal you've surpassed is a step closer to make your business a winner.

3. Goals Turn Your Dreams Into A Reality

Choosing to run your home based business instead of being employed full-time is great. It's because you can earn a living and have the time to do the things that you've wanted ever since. You have the chance to travel the world, take care of yourself and your family, and pursue a passion or a hobby that you have been dreaming about for so many years. These things are just a handful of what your start-up online business can do for you.

As long as you consistently do whatever it takes to meet your goals, you're on the road to success! For more small business tips and other home business idea, you can apply for our newsletter at http://www.mybiztips.co.UK or you can log on to http://www.icopyit.co.uk.

Article Source: http://EzineArticles.com/expert/Peter_Bright/2270259

How to Build Your Brand on Twitter

By Karthik G  |   Submitted On January 06, 2016

  

Twitter, the micro-blogging and social networking site, is a goldmine for businesses who want to build their brand on social media platforms. As a brand building medium, Twitter is powerful as it offers businesses an avenue to share bite-sized, interesting pieces of content with their follower base. It is a great tool for direct interaction with your audience and online communities, networking with industry experts, generating relevant leads and directing traffic to your website.

One brand that has effectively leveraged Twitter is Innocent - the U.K smoothie maker with over 200,000 followers, says that its success lies in in responding to relevant tweets by followers, and posting re-tweetable content.

Given the possibilities that this short message communication tool opens, it makes a perfect sense to give it all the attention to build your brand; 316 million monthly active users waiting to be tapped. Here are a few important aspects to keep in mind when building the Twitter persona of your business.

1. Claim your Twitter name:

Having your brand name as your Twitter handle is a huge plus; it helps your audience search for your profile easily, and weeds out the fake/impersonator profiles. However, you need to be quick in claiming your Twitter name. The longer you take to create a profile and a Twitter handle, the greater are the chances that someone else has already used your brand name as their Twitter handle. You will be then forced to create a Twitter handle with versions of your brand name, which will never have as much impact as your original brand name. Moreover, claiming your brand name for your Twitter handle helps your business achieve uniform branding across multiple platforms.

2. Perfect that profile:

Your Twitter profile will be the first thing that will strike your audience; most users check your profile before they follow you. Therefore, make it interesting, genuine and unique. Use your company logo as your profile picture. Draft a bio that exudes your brand's value proposition and values, and include a call to action - a brand website or a 24×7 helpline. Remember, the bio cannot exceed 160 characters, so get your creative caps on! Also, it is a good practice to update your profile as and when your brand undergoes a transformation or a revamp.

3. Content is King:

As a micro-blogging platform, Twitter opens a doorway for brands to get creative and communicate a message to their audiences in exciting ways. That being said, one cannot share random bits of content that have no relevance whatsoever to the target audience and expect to build a brand name. Content shared on Twitter must be a product of strategy, industry trends and quality. Identify what works well with your audience - buyer personas typically dictate the way messages need to be customized - and share tweets revolving around such themes in a simple, uncluttered manner. Incorporate relevant hashtags to associate your tweets with globally tagged repositories. It is a good practice to keep a tab on the trending topics and identify ways to participate relevantly to get your account additional visibility. Interestingly, some of the best tweets are less than 120 characters, giving others opportunity to add quote and interact with the tweet.

4. 'Retweet' and 'Favourite' your way forward:

Posting only original content is going to get your brand only up to a certain level. To truly leverage this platform, retweet and favorite tweets from other parties - these can be your followers, users you follow, domain and industry experts, complementary/supporting businesses and any major events that your brand is a part of Retweeting and marking favorites let your audience know that your brand is not only capable of speaking, but also listening. Sharing third party content that will excite your audience is always a plus. You would also need to make sure that people retweet and favorite your tweets; the simplest way is to ask them to retweet (RT).

5. Converse with your audience:

If your brand persona is one that is engaging, interactive and customer-centric, the best way to portray these characteristics is through responding to tweets posted by your audience - these may be directed at your brand, or may somehow be relevant to your brand. If the tweets are positive, acknowledge the user and establish a rapport with him/her. If the tweets are negative, accept the opinions of the user and try to solve their problem; you could take the conversation to a more one-on-one interaction platform. It is a good practice to openly acknowledge the problem or apologize for a customer inconvenience; it will help build your credibility. Remember, this is your audience talking; make sure you are listening to them.

6. Tweet regularly and frequently:

When you create a Twitter engagement plan, your content calendar should cover aspects such as what, when and how often. Posting regularly creates a favourable impression that your brand is active and is relevant to the audience. Posting frequently - at least 3 to 4 times a day - keeps your brand fresh in the audience's minds. Use automation tools like Crowdfire or Klout to find out the best times to tweet and get maximum response. You can also use HootSuite to schedule tweets to be posted at regular intervals.

Twitter is a networking platform; people and brands work hand-in-hand to promote each other by following, sharing and retweeting. Posting interesting pieces of content (read: re-tweetable), responding to your audience and sharing what others have to say will go a long way in building your brand on social media.

I am an early adopter and an expert in Digital Business Analysis. Experienced in Digital Marketing and skilled in Business Development

Article Source: http://EzineArticles.com/expert/Karthik_G/2214698