How to Build Your Brand on Twitter

By Karthik G  |   Submitted On January 06, 2016

  

Twitter, the micro-blogging and social networking site, is a goldmine for businesses who want to build their brand on social media platforms. As a brand building medium, Twitter is powerful as it offers businesses an avenue to share bite-sized, interesting pieces of content with their follower base. It is a great tool for direct interaction with your audience and online communities, networking with industry experts, generating relevant leads and directing traffic to your website.

One brand that has effectively leveraged Twitter is Innocent - the U.K smoothie maker with over 200,000 followers, says that its success lies in in responding to relevant tweets by followers, and posting re-tweetable content.

Given the possibilities that this short message communication tool opens, it makes a perfect sense to give it all the attention to build your brand; 316 million monthly active users waiting to be tapped. Here are a few important aspects to keep in mind when building the Twitter persona of your business.

1. Claim your Twitter name:

Having your brand name as your Twitter handle is a huge plus; it helps your audience search for your profile easily, and weeds out the fake/impersonator profiles. However, you need to be quick in claiming your Twitter name. The longer you take to create a profile and a Twitter handle, the greater are the chances that someone else has already used your brand name as their Twitter handle. You will be then forced to create a Twitter handle with versions of your brand name, which will never have as much impact as your original brand name. Moreover, claiming your brand name for your Twitter handle helps your business achieve uniform branding across multiple platforms.

2. Perfect that profile:

Your Twitter profile will be the first thing that will strike your audience; most users check your profile before they follow you. Therefore, make it interesting, genuine and unique. Use your company logo as your profile picture. Draft a bio that exudes your brand's value proposition and values, and include a call to action - a brand website or a 24×7 helpline. Remember, the bio cannot exceed 160 characters, so get your creative caps on! Also, it is a good practice to update your profile as and when your brand undergoes a transformation or a revamp.

3. Content is King:

As a micro-blogging platform, Twitter opens a doorway for brands to get creative and communicate a message to their audiences in exciting ways. That being said, one cannot share random bits of content that have no relevance whatsoever to the target audience and expect to build a brand name. Content shared on Twitter must be a product of strategy, industry trends and quality. Identify what works well with your audience - buyer personas typically dictate the way messages need to be customized - and share tweets revolving around such themes in a simple, uncluttered manner. Incorporate relevant hashtags to associate your tweets with globally tagged repositories. It is a good practice to keep a tab on the trending topics and identify ways to participate relevantly to get your account additional visibility. Interestingly, some of the best tweets are less than 120 characters, giving others opportunity to add quote and interact with the tweet.

4. 'Retweet' and 'Favourite' your way forward:

Posting only original content is going to get your brand only up to a certain level. To truly leverage this platform, retweet and favorite tweets from other parties - these can be your followers, users you follow, domain and industry experts, complementary/supporting businesses and any major events that your brand is a part of Retweeting and marking favorites let your audience know that your brand is not only capable of speaking, but also listening. Sharing third party content that will excite your audience is always a plus. You would also need to make sure that people retweet and favorite your tweets; the simplest way is to ask them to retweet (RT).

5. Converse with your audience:

If your brand persona is one that is engaging, interactive and customer-centric, the best way to portray these characteristics is through responding to tweets posted by your audience - these may be directed at your brand, or may somehow be relevant to your brand. If the tweets are positive, acknowledge the user and establish a rapport with him/her. If the tweets are negative, accept the opinions of the user and try to solve their problem; you could take the conversation to a more one-on-one interaction platform. It is a good practice to openly acknowledge the problem or apologize for a customer inconvenience; it will help build your credibility. Remember, this is your audience talking; make sure you are listening to them.

6. Tweet regularly and frequently:

When you create a Twitter engagement plan, your content calendar should cover aspects such as what, when and how often. Posting regularly creates a favourable impression that your brand is active and is relevant to the audience. Posting frequently - at least 3 to 4 times a day - keeps your brand fresh in the audience's minds. Use automation tools like Crowdfire or Klout to find out the best times to tweet and get maximum response. You can also use HootSuite to schedule tweets to be posted at regular intervals.

Twitter is a networking platform; people and brands work hand-in-hand to promote each other by following, sharing and retweeting. Posting interesting pieces of content (read: re-tweetable), responding to your audience and sharing what others have to say will go a long way in building your brand on social media.

I am an early adopter and an expert in Digital Business Analysis. Experienced in Digital Marketing and skilled in Business Development

Article Source: http://EzineArticles.com/expert/Karthik_G/2214698

Hire Social Media Experts To Achieve Growth And Success For Your Business

By Abhilash Tyagi  |   Submitted On March 03, 2016

  

Social media is much more than just socializing and gossiping. Its benefits go well beyond even sharing content with hundreds of thousands of followers at once. It has, in fact, grown so much in scale to become an integral part of the marketing strategy of small and big businesses alike. Besides, social channels are now a dominant contributor to the success and growth of organizations across industry verticals. In a way, you simply can't afford to ignore the advantages that social media bring to your business.

So, what are those advantages that a business achieves with the help of social networking? First of all, the social sharing platform is a wonderful tool to know and understand the audience. It helps businesses become aware of their audience in a variety of ways, including age, gender, sex, geography, tastes, behavior and preferences. With such a deep insight into the customers, it becomes easy to bring changes to campaigns and products to boost the ROI.

Similarly, social networking platform makes it possible to target audiences in a more specific and effective way. It allows sharing of content, messages or ideas based on the location or geography of the audience. Together with catering to an existing band of customers, social channels are a great way to expanding the base and adding new prospects to the business. The best part is, your business is not limited by either distance or geography as it gets a bigger market to serve and capitalize upon.

More so, social media gives businesses the opportunity of engaging in a real-time and two-way communication with their customers. In doing so, it becomes easy to get instant feedback and broaden the insight on the customer perspective. Brands also leverage social platforms to boost market intelligence and stay ahead of their competitors by keeping a tab on their activities and movements on social channels. In addition, social networking gives a thrust to website traffic and search ranking.

Social media also brings ease and speed of sharing content and spreading brand messages to a wider audience. You won't have to spend a big sum of money to take your product's information to the target audience. With this easy sharing of content, your business stands to gain a lot through reaching to more users and converting them into prospects. And once more users know your business and its elements, it improves brand awareness and bring growth.

Furthermore, social networking platforms are now seen as a solid tool to generate leads and give a big push to the company towards growth and success. Fruitful relationships are also formed with customers on the back of improved dialogue and two-way communication. With so many benefits to avail, your business should never ignore the potential of social network. Hiring social media experts will bring all those benefits that your business needs.

So, go ahead and show your trust on experts only. In doing so, you leverage social media to the core and enrich your business in a big way. Don't take chances with those who are not experts on social networking.

Hi, I am Abhilash Tyagi, an SEO Analyst. I enjoy reading and writing and I write posts on topics of my interest and passion. My main aim is to provide useful information to readers. And Currently, I am employed with Mind Digital Group. Mind Digital offers social media experts for small to large Business Entities or Establishments. Follow on Twitter.

Article Source: http://EzineArticles.com/expert/Abhilash_Tyagi/2170569