How I Made $1.4 Million With AdSense & Facebook

By Tyler Horvath X  |   Submitted On March 03, 2016

  

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Many people think that arbitrage is no longer relevant... but they would be way wrong. I am going to show you how I made over $1.4 million dollars with arbitrage using Facebook and Google AdSense.

There are a few small factors that people forget about when trying to be successful with arbitrage. In this article, I am going to go over how to increase AdSense revenue and decrease Facebook ad spend... resulting in higher profits and higher ROI.

Facebook Ads

If you are not using Facebook Ads to drive traffic to your website, then you are missing out on a crucial vertical of quality web traffic that can boost your site to the next level. Many people have tried Facebook Ads by creating an ad with the default image and default targeting.. but don't get the results they are expecting.

The key to Facebook Ads is getting high CTR (click-through rate) ads. When this happens your relevant score goes up which results in lower CPC (cost-per-click). When your CPC's are low, your profits raise... and this is the key.

So how do you get higher CTR ads? Well, knowing your audience is one important piece. This allows you to target specific demographics and weed out any Facebook users that probably wouldn't have clicked your ad. This will lower your CPC.

Another very important piece of your Facebook Ad is your text and image. Using the default image that Facebook picks for you will most likely get you no results. Ads that stand out more will get more clicks so the key is to make a highly engaging ad with a targeted demographic. One great method I use to create high CTR Facebook Ads is to use text on the image. I use Adobe Photoshop but you can find many free tools that will allow you to do this. Facebook only allows 20% of text on an image and I like to use the max amount. Use text colors that contrast with your image and make it pop.

Google AdSense

Increasing your AdSense revenue will also help raise profits. There are some great ways to do this that many people don't know about.

A great tip to increase your AdSense revenue is to check out your placement on your site. How many ads do you have above the fold? Do you have ads in high traffic areas? Does your ad contrast with your page or blend in?

Answering these questions can help raise AdSense CTR and CPC. Another important factor is having image and text ads enabled. When you only enabled one, you are missing out on possible revenue from advertisers. Many people are moving to their mobile phones for internet browsing and it's your job as a webmaster to make your site mobile friendly. Just having a mobile friendly site will increase your revenue by 15%.

One of the most important parts of increasing AdSense revenue is to increase your pageviews. The more times someone browses through your site, the more chance of an ad getting clicked. Keeping users on your site is a very crucial part if you want to make anything with AdSense. Your pageviews per session should be higher than 3. Each extra pageview you get increases your chances of more revenue so have a user-friendly site with engaging content that will make someone stay longer.

Advertising Management System

Having an advertising management system is a necessary piece to this whole equation. Without the AMS system I used, I wouldn't have been able to make the amount of money I did. Having a place to see each Facebook ad campaign and correlating AdSense pages/campaigns is the only way to make this amount of money. You can do it manually and do OK, but if you want to be very successful, you must use an advertising management system.

Article Source: http://EzineArticles.com/expert/Tyler_Horvath_X/1799084

Visit also my 10k in a 100 day's challenge.

http://myfirst10kbusiness.blogspot.nl/

The Online Arbitrage Case Study: How Trendelier Increased AdSense Earnings by 217%

By Eyal A Katz  |   Submitted On March 23, 2016

  

There are so many ways to increase your Google AdSense earnings. Our very ambitious aim is to cover every which optimization possible under the bright shiny light of the Google logo. But, with all the different ways to increase your AdSense earnings, we still love talking about ourselves the most.

And our favorite thing to talk about is how AdSense publishers can use our testing platform to increase earnings.

The below is a short version of a case study on how we were able to leverage the our testing platform to increase Trendelier.com's, one of the largest entertainment news websites, AdSense RPM by 217% in 5 weeks.

Who's Trendeleier.com?

Trendeleier.com is a classic online arbitrage website.

As a website that makes 100% of it's revenue from advertising, Trendelier relies heavily on the success of its monetization channels. One of the main sources of revenue for Trendelier is Google AdSense.

For a while, the website's AdSense earnings had hit a wall. Their teams spends a great deal of time sourcing, creating, and curating their content with truly awesome results: Millions of people visit their website a month, their content goes viral constantly, and their engagement metrics are... impressive, most impressive.

With so much going on the content front they have very little time and manpower to fully optimize their ad networks and maximize their ad earnings.

Trendelier's account manager quickly set up different ad layouts to maximize their Google AdSense CTR:

What experiments did Trendelier run?

Mobile Experiment

The first version they created targeted a popular article that sees a considerable amount of mobile traffic. The variation consisted of only 2 ad units.

Why only 2 ad units you ask? Why not use the maximum?

Because a page viewed is a page viewed. If you didn't see a click on the first two ads displayed on the page, you are not very likely to see a click on the third ad displayed... Go ahead, test this out.

Hypothesis: Two ads can generate more revenue than three ads.

Variation 1: 2 ad unit layout

This variation displayed 2 Google AdSense ads. The first was placed under the title while the second was placed just above the navigation buttons.

This variation saw an overall click-through rate of 2.67%

Variation 2: 3 ad units layout

If the first variation displayed two ads, then you guessed it, the second displayed three ads.

The first ad was located above the title with a second ad just below it. The final ad was placed just above the navigation buttons as with the first variation.

This variation saw an overall click-through rate of 2.08%

Results

Overall, variation 1 increased CTR by 28% over variation 2. This increase in CTR led to an increase in RPM of 44% The control received almost no traffic during the experiments.

Desktop Experiment

Once again, this experiment is designed to test a certain hypothesis. One that has become commonplace with most online publishers.

Hypothesis: In-content ads perform better

The whole premise of banner blindness and native advertising is really based on the notion that readers are blind to ads located outside the content vertical and they have trained their eyes to see only the content vertical of the page.

Variation 1 - Side Bar Ad Unit

The first variation consists of two in-content ad units with one ad unit in the side-bar.

The side bar ad unit was placed outside this vertical and as part of a sidebar that displays links and ads to other content pieces. For the purpose of this screenshot, we have disabled all other advertisers, which is why you see "advertisement" instead of the other ads being displayed but trust us, they're there.

This variation saw an overall CTR of 2.56%

Variation 2 - In-Feed Heavy

So if the first variation displayed 2 ads in-content and one ad in the sidebar then this one, you guessed it, displays all three AdSense ads within the content section, or feed, of the page.

Native advertising owes a lot of its success to its content like features. 53% of consumers look at native ads more frequently than at display ads. One of the reasons is undoubtedly due to its location within the content feed.

However, in reality, this variation provided a 1.75% CTR overall.

Results

There's a lot of research out there that will tell you that your visitors see you native ads more than banner ads. That may all be fine and true. What you should be asking yourself, though, is do they click on them more?

Judging by the Trendelier experiments above the answer is no. The "native style" in-feed ad layout did not receive a higher click-through rate than the classical layout.

Actually, the classical layout beat the "native layout" by a surprising 46%, which generated a whopping 68% increase in RPM.

But what does this all mean?

Let's face it, most buzz news websites monetize their traffic with CPC networks, and when your website has a strong ROI focus click-through rates that are even a fraction higher can make a significant impact on your bottom line.

That's why it's important that you take away the following two suggestions:

1. A page view is a page viewed. Using our system you can deliver the ad with the highest CTR first on the page and if that ad doesn't convert a click through then the other ads on the page are not likely to either. This unique capability lets our users display less ads on the page and get a higher overall CTR and RPM for the page.
2. In-feed means more eyeballs not more click-throughs. Ads located within the content feed are more likely to be noticed but not necessarily more clicks.

Do you think your website is different? Start using the tips above and see what results you get then come back here and show us how wrong (erase) right we were.

Article Source: http://EzineArticles.com/expert/Eyal_A_Katz/2167080