How To Promote Your Brand Everywhere You Go

What Is The Point Of All This Writing?

What are you trying to achieve in your business? Are you wanting to sell your product or offer your services? What are you doing to achieve that goal? Marketing? Writing Articles?

Everything you do needs to be geared towards achieving your goal.

If you are selling products on your website then the articles that you write need to be written in such a way that the reader will want to buy from you. The advertising campaigns you set up need to do that to. The website you have needs to set up in such a way that it makes your visitors want to buy from you.

It boils down to everything that you do on-line.

Every blog that you post, every social media update needs to have that one underlying factor and that is to get more leads and sales.

If you don't do this then you are really missing out on opportunities that could come your way. For instance if you write an article that doesn't really tell the reader anything about your business then they will not have the urge to click through to your website and find out more about you.

If you are just writing for writing sake then stop and rethink why you are doing it.
Every action you take on-line must have a call to action. Leave a link for the reader to follow and get that free download or a free trial or whatever it is that you are offering. You are offering a free give away aren't you?

Offering a free give away is one of the best ways of getting a new client. So make sure you have one and tell people about it, everywhere you go on-line. Every article, every blog post, every social media update and leave your name on every forum post you make.

Let people know who you are and what you are about everywhere you go.

Don't let any opportunity pass you by. You don't need to be pushy about it. Just leaving your name on every post you write will make people aware of you.

It's a little like brand awareness advertising so that when someone types your name into a search engine they will see a lot of results appear with your name on them. For example blog posts you have written, videos you have recorded, articles you have written.

This will have a positive impact on the reader of your articles knowing that they are reading something from someone who knows what they are doing.

Would you like a free coaching program to show you how to implement all of this? Free unlimited email access for any questions you may have. See my website for more information and to register.

A free downloadable book is available introducing you to website promotion, also available from my website.

Visit my website http://articlemarketingresource.weebly.com

Article Source: http://EzineArticles.com/expert/Darren_Breeze/2153440



Article Source: http://EzineArticles.com/9206303

Retargeting Campaign

By Richard La Compte  |   Submitted On December 27, 2014

  

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Retargeting is also known as remarketing. This is an online advertising that helps marketers to keep their brand in front of a bounced traffic after it left the marketer's website. For the majority of websites only two percent of the web traffic is being converted on the first visit. With retargeting campaign, companies have the ability of reaching and converting ninety-eight percent of users that does not convert right away.

The best thing about this campaign is that it keeps on following the people who previously visited the site.

How a Retargeting Campaign Works?

This campaign is a cookie-oriented technology that makes use of a Javascript code to follow the audiences from the web. This is how this works: you will have to put an unobtrusive and small piece of code on the website. This code is being referred to as the pixel. The pixel or code is unnoticeable to the site visitors. This does not have any effect on the performance of the site.

Each time that the visitor visits the site, it is expected that the code drops for the "anonymous browser cookie." Later on, as the cookied visitors kept on browsing the web, the cookie updates the retargeting provider about the right time for the advertisements to be served. The advertisements are being served to people who have visited the site before.

This campaign is proven to be effective as the advertisement focuses on the people that are already familiar with the brand. They already achieved the demonstrated interest from these people. Most marketers prefer to use this campaign because of the increased results on ROI.

When Does this type of Campaign Work?

A retargeting campaign is known as the most powerful conversion optimization and branding tool that best works for a business website. This is known to work best provided that it has a bigger digital strategy.

Apart from it, this is known to work well when combined with outbound and inbound marketing. Or better yet, demand generation is used. The strategies that involved AdWords, targeted display and content marketing are also excellent at attracting traffic. However, these still have little use to conversion optimization.

With retargeting campaign, this is proven essential to increase conversions. Although this may not drive people back to the website, the success lies in the use of one or many tools. These tools can help in retargeting and driving traffic. Thus, you can get the most from the traffic.

Why a Retargeting Campaign is Effective?

A retargeting campaign is proven to be effective in generating higher online sales. This is best in keeping and putting the brand at the center. The window shoppers are also brought back the moment that they are finally ready to purchase.

Each time that the customer sees all the targeting ads, the brand is quickly gaining recognition and traction. The increased conversions and high click through rates from retargeting campaigns give repeated exposure and good branding.

The best practice on a retargeting campaign is segmenting the visitors and designing the retargeting ad campaign for each group. The best retargeting campaign has the best promotion to offer and call-to-action!

Richard La Compte is an expert when it comes to making money online. If you are interested to learn how to make money online working part-time or full-time, click here to watch this free video.

Article Source: http://EzineArticles.com/expert/Richard_La_Compte/1998407

Great LinkedIn Strategies That Really Work

By Michael Cohn  |   Submitted On January 28, 2016

  

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Most likely, you understand the value of LinkedIn (at least, to some extent) and you are trying to use it as much as possible for your business. That may or may not be working very well for you. It really all depends on what you are doing and how those features apply to your particular business. However, there are some less-well-know features and tricks that may work extremely well for you. They are, in many cases, a well-kept secret.

LinkedIn and its amazing potential

You may use the free version of LinkedIn (don't worry, you are not alone; many, many people do the same thing) or you may feel that having access to additional features on LinkedIn are worth paying for so you have a subscription to the premium version of the tool. Well, you may be correct when it comes to some of the features that you are using for your business. Most likely, you are using a combination of features that are part of the premium version and some that everyone who is a part of LinkedIn is allowed to use without paying a penny.

Leveraging LinkedIn Groups

By now, it is probably safe to assume that you understand the importance of not only posting content on a frequent, consistent basis but also the importance of syndicating that content so that many other people are able to benefit from what you are writing, sharing, offering, etc.

You may or may not be aware of the fact that in LinkedIn (this is true of the free and the premium versions), you are allowed to join up with 100 groups. It certainly makes the most sense that those 100 groups (or, however, many you choose to join) should all be relevant and appropriate for you and your business and brand. When it comes to your groups on LinkedIn, the important elements that you will want to capture are how may people have viewed your LinkedIn profile, how many connections you have on LinkedIn, how many groups you have joined, and whether you use the direct messaging feature on a regular basis to communicate with your connections.

The advantages that LinkedIn offers you

If you take advantage of all that LinkedIn has to offer (we will be discussing those secrets in a little while), you will begin to embrace the fact that LinkedIn enables you to gather information on other businesses and people, communicate with people who you knew at some point on a professional level. You may have lost touch with those people but perhaps it is now the time to reconnect with them. LinkedIn also enables you to establish new relationships with people whom you hope to do business with at some point.

Aside from LinkedIn's wonderful features in general, there are several different things that you can do, which will produce a positive result for you, and which you may not have considered or even realized existed.

• Evaluating your competition: LinkedIn allows you to gather intelligence on your competitors by simply conducting a search with the names of those businesses. Once you have put in the name, the tool will generate a list of positions within the company. Once you have that information at your fingertips, you can get a handle on who works at that company and that will tell you where the strengths of that particular business lie. By looking at the number of people in any given competing business (including the positions that those people hold), you can get to know exactly what level of competitor that business is for you.


• Checking out potential employees: LinkedIn can be extremely helpful in this regard. Let's say that you are seriously considering bringing on a high-level, experienced individual and, of course, they look great on paper. LinkedIn can reveal a lot more to you about the person than the person may be willing to reveal about him- or herself. If you can obtain that information before you actually decide on whether you will hire the person, it may save you a great deal of grief before you make a mistake that will be rather difficult to get out of.


• Finding top-caliber people with whom you want to connect: You may want to connect with someone but you can't locate them online. You may need to connect with these particular people in order to do your job (or to allow your business to accomplish what it needs to accomplish). LinkedIn allows you to easily obtain information that saves you countless amount of time and effort in order to go from Point A to Point B.


• Using LinkedIn as a bridge to establish relationships: If you have been hearing about a particular individual but you just could not figure out how to actually connect with that person, if you meet the person just once, it is appropriate and acceptable for you to invite that person to connect with you on LinkedIn. The chances are very good that the person will accept your invitation. From that point forward, you can build a meaningful, mutually beneficial relationship with that person.


• Gathering leads straight from your profile: Are you aware that you are able to do this? In fact, it is very easy to accomplish. If you have written an eBook or a white paper, you can put that on your LinkedIn profile as well. You can put the links to the publication(s) on your summary and then you can continue to share those links on a daily basis.

There are many other secrets that are well guarded and that most people are completely unaware. For example, you can create a public URL that is customized to your profile, there are seven different profile photos that you should avoid (such as grainy or pixelated, a self-portrait, a photo with too little light, a photo that is not appropriate for your niche, a boring photo, a photo of you taken at a party, or no photo at all. You may or may not be aware that you can use up to 2,000 characters when writing your LinkedIn summary, and LinkedIn apps may be extremely advantageous for you and for your business.

Conclusion

Even if you feel that you have been using LinkedIn effectively and that it is helping your business to gain momentum and to make great progress, there is still a lot more that you can do with it and you should still explore a lot of territories, which, up to this point, is untapped by you. LinkedIn still has a great deal of, which, up to this point, is untapped by you. LinkedIn still has a great deal of potential and it is an excellent place to work your way up to becoming an influencer. You should always keep in mind that the content that you share on LinkedIn is valuable to other people. Those connections will appreciate every word and you will be rewarded in some way that you can't even imagine.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

Article Source: http://EzineArticles.com/expert/Michael_Cohn/404898

How to Craft Awesome Newsletter Content

By Sydni Craig-Hart  |   Submitted On July 17, 2014

  

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The number one question I hear from small business owners regarding their newsletter content is, "What should I be writing about?"

Many small business owners mistakenly believe that they shouldn't email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email.

Great newsletter content doesn't have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all.

Here are 5 newsletter content ideas to help you engage your list, even when you feel like there's "nothing to email about."

1. Tips and Trick

Newsletter content is a chance to deliver on your promise to make your customers' lives better. Offer tips and tricks, give expert advice, and solve your customer's problems via email.

If you're able to offer genuine help with free newsletter content, your customers will be that much more likely to make a purchase from you, an expert problem-solver that they trust.

2. A question

Wondering why your customers aren't buying a certain product, liking your Facebook posts, or clicking the links in your emails? Ask them.

A single, targeted question makes for great newsletter content because it engages the reader and encourages them to respond.

You might ask something like "What's the biggest problem related to _________ that you'd give anything to solve right now?"

Use the answers you receive to revise your future newsletter content and create new products that solve those specific problems.

3. A personal story

Whether the story belongs to you, a customer, or a colleague, sharing a relevant tale with your readers helps them to connect with you and your brand.

How do you want to be thought of and remembered in the mind of your reader? Choose a story based on the answer to that question - it could be something funny, inspiring, even deep, but make sure that in addition to entertaining the reader, it also offers a valuable, problem-solving lesson.

4. Your latest blog post

Don't be afraid to share your latest blog post with your email list. Chances are that many of your customers may not be aware you've posted new content unless you email them to remind them.

Create a newsletter using the first paragraph of the blog post, together with a link encouraging the customer to "click here to read more."

5. A survey

Like a single question, a survey makes for useful, engaging newsletter content. Be sure to ask questions that address pain points and that will be useful to you in serving your customers.

Whatever your email newsletter contains, make sure it's not simply asking for the sale over and over again.

Profitable newsletter content that is helpful, educational, and addresses pain points will naturally move your customers into a "ready to buy" mindset.

Known as "The Smart Simple Marketing Coach," the tech-savvy Sydni uses a results-focused, "how to" approach in implementing simple, customized strategies so service professionals create profitable businesses in which they enjoy the lifestyle they choose.

Visit http://www.SmartSimpleMarketing.com for your FREE training course, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!

Article Source: http://EzineArticles.com/expert/Sydni_Craig-Hart/269943

Web Designers for Hire

By Dionn Mack  |   Submitted On May 11, 2016

  

When looking for a web designer, there is always the possibility that you will feel overwhelmed based on how labour intensive and time consuming the process is. You simply don't want to end up with someone who lacks the technical skills to develop a professional website that can act as a marketing tool for your business. More importantly, the online community can use your website to assess the organizational system of your business. There are millions of individuals and web design firms advertising their services both online and offline. Choosing the right web designer can therefore be a nightmare for people don't know much about website design and development. So what should you do when searching for web designers for hire?

Distinction

Website design and development is a continuous process. This means that it takes the collaboration of a few people to implement the whole process and have your website up and running. This means that apart from a web designer, creating a website also needs a web developer and an implementer. A web developer is tasked with the responsibility of choosing the template, creating the web layout and constructing logos, images and videos of the site. The developer then builds a mock-up website to test its functionality. A developer is also involved in troubleshooting of the website in case of any issues. The implementer installs the necessary plugins required for the website to work effectively.

Be Specific

It is important for a person to identify the exact set of skills that he or she requires in the design process. Different web designers have diverse set of skills that reflect their industry of operations. It is therefore prudent that you notify your intended designer the nature of your website, the content, any special features and the maintenance schedule of the website in the future. This way, the web designer can choose whether to accept or reject your offer based on the skills set. There are also website professionals who lack the skills to create complex functionalities such as creating an e-commerce website that has an SSL payment getaway. The complexity of the project therefore determines the final product that you are likely to get from your designer.

What you need to know?

Searching for the right person to design a website for you is almost similar to conducting any form of shopping. This means that the eventual choice should be someone whose expertise is close to what you are looking for. Another main consideration is the pricing. Most people prefer freelance designers because their prices are flexible and negotiable as opposed to design firms who charge fixed prices and leave no room for negotiations. In relation to price, affordability is an important aspect whereby the price charged for web design services should be within your budget. The last and most important factor to look for is availability. Once the process is complete, the website will still need minor changes and continuous maintenance. This means that you should find someone who will be available to carry out these changes and also troubleshoot any future issues. Next time you are looking for web designers for hire, ensure that you select the best and most qualified people to assist you with the process.

Author is experienced content writer and publisher. Read more on web designers for hire and dedicated web designers.

Article Source: http://EzineArticles.com/expert/Dionn_Mack/2269125

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