How, Through The Use Of List Building And Sales Funnels, You Can Maximise Affiliate Product Sales

By Darren Breeze  |   Submitted On May 24, 2016

  

In this article you will learn the importance of having a list of subscribers and how you can promote affiliate products to them, why you need to get the readers email address and finally what you need to offer people in exchange for their email address.

The importance of building a list of subscribers cannot be underestimated. Now what is the reason why you need to build a list?

Let's look at this from the opposite perspective, if you placed all of your products just on your website you could promote them in your blog posts or on a products page. Now, this is fine in doing this, but if someone comes to your website, let's say it's a fishing website and they read a few of your blog posts, they see a products page and they click on that page and you may have twelve products listed and then something happens. He's distracted for one reason or another, maybe his wife has come in from work, or his dinner is ready, his children are calling for him, he closes up his computer then the next day he comes back and can't remember why he was looking at those products. Then you have perhaps lost a sale. But, if you had offered this person an opportunity to join your email list then you'll have the chance of promoting one product at a time to this person.

Now the advantage of giving them one product at a time is that you give them an opportunity to make a purchase, if you sent out just a page of five, six or seven products you will find that you will make less sales because there is just too much choice. If you offer them one choice it will either be a yes or a no answer and the beauty of email marketing is that you can send out three emails promoting the same product spaced over say five days and each email is different. The first email could focus on the benefits of the product, the second email could address any questions they may have before purchasing the product and the third email could be testimonials from people who have already purchased it.

How do we collect someone's email address?

This is done through what is affectionately known as a squeeze page. On this squeeze page, well the squeeze page only has one single purpose and that is to collect the email address and the name of the person who is joining your list, and we offer them something called a free give away. A free give away could be a free eBook, it could be an audio program, or it could be a series of videos, or even just one video, it could be to watch a webinar, it could be to listen to an interview or a podcast. There are so many things that you can use, it is like a kind of bribe to entice people to join your email list and if they want this information then the only way they are going to be able to get is by entering their name and email address and therefore they join your list and put into your sales funnel. Then they are offered one product per week.

Would you like to learn a four step system teaching you how to set up an automated sales funnel selling affiliate products? If you do then you can download my free training package by clicking https://weblifestyle.website/the-affiliate-marketing-profit-system-training-package/

Darren Breeze is a independent marketing strategist and the author of How To Write A Great Product Review.

Article Source: http://EzineArticles.com/expert/Darren_Breeze/2153440

4 Steps to Achieve Success With Podcasting

By Kanika Anchal Sharma  |   Submitted On August 26, 2015

  

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The digital marketing world is undergoing tumultuous changes and every marketer is seeking their way on trying new technologies. Within this scenario, the podcast shows the sign of resurgence. It has become a buzz word among the techie world, which the top social media marketing companies are employing to achieve success with their campaigns.

Are you thinking to create a podcast for your business, but don't know where to start from and how to achieve success with it? Then, this article is just perfect for you.

What is Podcasting and why you need it?

Podcasting is a digital content medium, that's usually in the form of audio or digital radio. Unlike any other social platform, it allows you to consistently deliver high-quality, relevant and targeted content to a massive audience. Moreover, you can personally connect with your audience on a one-on-one level.

But, to maximize its potential in your favor, you need to plan a strategy. It's like a professional media outlet, which usually the professionals make, but if you are trying to make an amateur effort, then you'll need to do it correctly.

Here are 4 steps you must follow to be on the right path to podcasting success:

1. Determine the Podcasting Frequency

As podcasts consist of an episodic series, so before anything else, it's essential to decide on its frequency. Just like any other content medium - TV show, blog, etc. it's equally important to create its schedule and stick to it. Nothing can be more frustrating for a podcast audience, then bearing an erratic podcasting schedule. So, stay consistent and inform your audience about the schedule, for their easiness. As a newbie, you can start as bi-weekly and as time progresses, you can try weekly to multiple times in a week. But, don't forget your ultimate goal of keeping your audience engaged.

2. Make a Decision on Its Format

Deciding on whether you want to make an audio or video podcast is quite daunting, which most of you must have experienced. Simply speaking, the format doesn't matter; it's the quality that has all the value. So, do what you are good in and can perform in the best way. If you are not good on camera, don't have a great place to shoot and your content is longer, then go for the audio podcast.

Even, if you are not good on a mic, then scrutinize the choice, depending upon the entertaining level your podcast will provide. Moreover, look out for what your competitors or similar niche people are doing and which format they are using. This information will surely help you in taking the right decision.

3. Decide on its Length

Determining the optimum length of the podcast is a tricky beast, which can only be done through trying and testing on what works and what doesn't. The optimum length is 12-15 minutes if you are a sole host. Even if you are covering many interviews in one, then even try keeping it short and informative. And always stop before you feel that you have exhausted the topic. While in the case of co-host podcasts, 15 minutes still remain an optimum length to keep the audience interested.

Although, there are various popular podcasts as long as 45-60 minutes like Internet Marketing for Smart People by Copyblogger (Robert Bruce). Thus, what's important here is the experience of the podcaster and the type of content. If you are really confident over the mic and have interesting content to keep audience engage, then you can work on a longer format. But, if you are a newbie, then do it cautiously. Moreover, if you have the power to make a crappy content interesting, then going longer will help you in providing more knowledge to your audiences. But, if it's not the case, then keep it short to guide your audiences to it conclusion. Obviously, it's not wrong to experiment here until you get it right.

4. Focus on Production Quality

This is one point that most of the podcasters don't stress upon, whilst it's valuable for its success. It can either build or break your audience. So, focus on how your podcast sounds, how its segments - sound and audio quality is. You can overcome it by using a good-quality microphone and an HD camcorder. If you look fussy or your audience can't hear you properly, then your podcast will be of no value.

Hence, these are the 4 crucial steps you need to follow to achieve success with your podcast. Apart from these, keep these important points in mind too:

• Your intro should tell the audience what your podcast is all about within 30 seconds of listening. Moreover, try crafting a good elevator pitch that explains your podcasting in 1-2 sentences and add it to every episode.


• Try dividing your podcast into different segments to make it interesting just like a TV or radio show.


• Create an awesome podcast and you think that all is done. No, stop! It's the post production that gives your podcast a professional feel. So, pay emphasis on it.


• Edit it and take the time to correct the sound levels. You can also use software for this.

After knowing all this, if you are thinking that why to spend so much time on improving a podcast when it can be uploaded directly. But, don't forget, if you'll not pay attention to its minor details, the same your audience will do. So, think over it again!

If you have managed to come too far in this article, then you must be thinking that too much work is involved in making a podcast. But, it's going to be in your favor as now you know the crucial steps to its success and doesn't have to simply make it for no value. Moreover, it may seem laborious to you than blogging or using other social platforms but think of your interests first. If you like doing it, give it a shot as you'll not lose anything, will only gain results.

So, what's your views regarding podcasting? Are the social media marketing companies' over-promoting it or does it really offer so much value?

Hi I am Kanika Sharma. I am Freelance Content Writer & SEO Expert with a experience of 2 years in the same field. For any query kindly contact me on Skype - kanika5005 or mail me at kanikasharma1908@gmail.com

Article Source: http://EzineArticles.com/expert/Kanika_Anchal_Sharma/2169270