4 Tips To Improve Your Video SEO Strategy

By Jovia D'Souza  |   Submitted On June 22, 2016

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When it comes to SEO, videos are some of the best you can use to reach to your target market and gain the exposure that you deserve as a brand. The truth is that a well-put together video can have more impact than a text on your website. Video SEO comes with the advantage of helping you dominate the market, target the specific audience, increase sales and at the same time stay ahead of competition. Many SEO experts are not offering video SEO as part of the service where they put together high quality professional videos to be part of your marketing strategy.

But whereas video SEO can go a long way in helping you improve visibility and even conversions at the end of the day, you must always make sure that it is of value. To gain this you must start by ensuring that you get an SEO service provider who has what it takes to create a winning video for your brand. A few tips can help with your search engine optimization success with the video.

Tip 1 - Create a video that offers value to your viewers. A video that provides new important information or helps your viewers solve problems is most valuable. The content needs to be great for the video to rank on search results. Find out what issues your target audience faces more in relation to the services or products that you have to offer and then create your video content around that issue.

Tip 2 - Create a video that is easy to browse and link to playback pages. A video resource center that is user-friendly will go a long way in fetching you the desired results with your video SEO. Set it up on video gallery or portal that has tags and categories to make sure that your viewers have an easy time finding it and navigating between the videos. Avoid a video players stream on one single page and instead separate the landing page for every video so it is easy for search engines to find and index each individually.

Tip 3 - Choose video elements that are interactive so you connect with your viewers. Surveys, forms, in-video links and quizzes are some of the elements you can consider to guide your viewers to the next step or action. Never use a video that leaves your viewers hanging or wondering what to do next. Make sure that at the end of the video they will know exactly what to do next.

Tip 4 - Use your domain to host the videos. This is one of the best things you can enjoy more SEO value from the videos you choose to use. You definitely can use other popular video platforms, but ensure that you have the videos on your site as well. It is a simple way of making sure that you do not end up giving all the credit to the video platform for the content. Find a way to link back viewers back to your site even when using the popular platforms and have a video sitemap to enjoy better value.

SEO services have proved to be fully beneficial to all business with an online presence. Your SEO service provider should be in a position to use tools such as valuable videos to expose you and reach your target audience.

Article Source: http://EzineArticles.com/expert/Jovia_D'Souza/2007086A

How to Build Your Business Relations With LinkedIn Groups

By Shohel Poraan  |   Submitted On January 12, 2016

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Expert Author Shohel Poraan
Everyone has a lot of social media questions in mind that cover major social media sites and social media platform as a whole. And when it comes LinkedIn, LinkedIn Groups and group discussion topics, the one question that often crawls forward- "Is participating in LinkedIn Groups a good idea as a part of social media strategy?"

The answer is "Yes"
LinkedIn Groups are virtual meeting rooms where individuals with similar interests can post and participate in conversations in the form of discussion around topics they want to share or learn more about. Participating in LinkedIn Groups allows you to show off your expertise around a subject and start to grow relationships with individuals having the same interest as well.

Most of these people may be colleagues from near or far, who could offer solutions to certain problems you've been facing, or could offer partnership opportunities to help you grow your business. Also, few of them could be potential customers, who are using these groups to grow their network and at the same time find solutions of their own.

Sharing your knowledge, participating in discussions, and being a reliable source of information will give you the opportunity to build valuable relationships that will help you grow your professional career or business.

How to find and join the right groups in LinkedIn?
Being a corporate platform, LinkedIn makes it easy to find relevant Groups to your profession or business, or the readers you're trying to reach. The facility of performing a search basing on particular keywords and filters will help you get the right Groups.

You can see who in your network belongs to those Groups and joining Groups with connections that are already members of those groups can help you nurture your network.

Seeking the people's opinions that what they think about the Groups they can help to continue building the relationships and let you understand what Groups may be right for you.

LinkedIn has both public and private Groups. In public groups, you need to hit the "join" button to be a member of the group for getting an instant access, whereas in private groups, you require to request an invitation from the manager of the group to get access.

You can join up to 50 Groups and try to find the groups that are managed well and have constant interactions.

How to participate in the LinkedIn Group discussion?
After joining the groups, take time to familiarize yourself with the group, the content that people are sharing, and types of questions that are being asked.

Tips to remember while participating in a LinkedIn Group discussion:

Show off your expertise by answering questions that others have asked and ask some questions of your own as groups are meant to be a forum for like-minded people.
Share articles or blogs and ask the Group members a question related to it and have a discussion.
The goal behind posting the articles or answering questions is not to promote yourself. Your aim is to build relationships. Generalize your idea while participating in group discussion.
Let the other person know why you want to connect with them, and remind them of your interaction in the Group.
If you have been interacting with someone on numerous occasions, so try to connect with them on other networks and extend your relationship.
So, let's build the business relationship on the LinkedIn group by engaging with the right audience.

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Effective Ways To Use Twitter For Your Website

By Sohaib Azam, Esq  |   Submitted On June 04, 2016

  

Twitter is often used by many people, including celebrities, in order to write short but often powerful messages. Twitter is used a lot by businesses whenever they want to display a message or show a video. But using Twitter effectively in order to promote a business requires a good knowledge of how to use Twitter and tailor it to your business so that you can get the best result for your business.

#1: Select The Right People And/Or Groups To Follow

This is the golden rule to business success on Twitter. Twitter is not just about how many people/groups you follow, but finding the right ones to follow. You need to focus on following those people who can help promote your business, which I will explain in the next point. The right set of followers are the kinds whose business objectives are the same as yours. For example, if you are a web design company who performs SEO services, it would be wise to follow people who focus on web design, web marketing, and SEO services. This will help align your business with the right set of people and will set you up for success. Always focus on quality, never quantity.

#2: Always Write Or Produce Effective Messages That Those You Are Following Will Want to Retweet

One of the keys to success on Twitter is for your followers to retweet your messages as this is an effective way for your messages to get across to hundreds, if not thousands of people. It is never enough just to write every week. You need to produce effective messages that will generate interest among your followers and that they will want to pay attention to. This might involve writing effective and powerful articles every week that your followers might believe is worth retweeting or introducing a new point of view or topic that might generate discussion among your followers. It's very important to understand that not every message or article that you write will get retweeted, so you need to be patient and keep at it.

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Article Source: http://EzineArticles.com/expert/Sohaib_Azam,_Esq/2182390

How, Through The Use Of List Building And Sales Funnels, You Can Maximise Affiliate Product Sales

By Darren Breeze  |   Submitted On May 24, 2016

  

In this article you will learn the importance of having a list of subscribers and how you can promote affiliate products to them, why you need to get the readers email address and finally what you need to offer people in exchange for their email address.

The importance of building a list of subscribers cannot be underestimated. Now what is the reason why you need to build a list?

Let's look at this from the opposite perspective, if you placed all of your products just on your website you could promote them in your blog posts or on a products page. Now, this is fine in doing this, but if someone comes to your website, let's say it's a fishing website and they read a few of your blog posts, they see a products page and they click on that page and you may have twelve products listed and then something happens. He's distracted for one reason or another, maybe his wife has come in from work, or his dinner is ready, his children are calling for him, he closes up his computer then the next day he comes back and can't remember why he was looking at those products. Then you have perhaps lost a sale. But, if you had offered this person an opportunity to join your email list then you'll have the chance of promoting one product at a time to this person.

Now the advantage of giving them one product at a time is that you give them an opportunity to make a purchase, if you sent out just a page of five, six or seven products you will find that you will make less sales because there is just too much choice. If you offer them one choice it will either be a yes or a no answer and the beauty of email marketing is that you can send out three emails promoting the same product spaced over say five days and each email is different. The first email could focus on the benefits of the product, the second email could address any questions they may have before purchasing the product and the third email could be testimonials from people who have already purchased it.

How do we collect someone's email address?

This is done through what is affectionately known as a squeeze page. On this squeeze page, well the squeeze page only has one single purpose and that is to collect the email address and the name of the person who is joining your list, and we offer them something called a free give away. A free give away could be a free eBook, it could be an audio program, or it could be a series of videos, or even just one video, it could be to watch a webinar, it could be to listen to an interview or a podcast. There are so many things that you can use, it is like a kind of bribe to entice people to join your email list and if they want this information then the only way they are going to be able to get is by entering their name and email address and therefore they join your list and put into your sales funnel. Then they are offered one product per week.

Would you like to learn a four step system teaching you how to set up an automated sales funnel selling affiliate products? If you do then you can download my free training package by clicking https://weblifestyle.website/the-affiliate-marketing-profit-system-training-package/

Darren Breeze is a independent marketing strategist and the author of How To Write A Great Product Review.

Article Source: http://EzineArticles.com/expert/Darren_Breeze/2153440

Advanced Link Building Strategies

By Murtaza Habib  |   Submitted On July 07, 2014

  

We all understand that building links is one of the things that must be done. Since Google looks at the links which point to your content critically, it is also vitally important that each marketer focuses on learning solid techniques for building the highest quality links possible. Unfortunately, it also seems like many of us fall into a routine with our link building efforts. If this is your situation, there are a number of things that can be done to get you out of your article writing and submission rut or forum commenting wall.

Technical Link Building Ideas

If you have simply run out of ideas for your link building campaigns, consider doing some research. Taking a look at the link profiles of your competition can be very instructive. Using tools such as Majestic SEO and Open Site Explorer can be great methods of going about this.

Building tiered links can also be a great strategy. Take some of your already existing links and build links to them. This actually helps to strengthen the impact of your first tier, or primary, links and should get you a bit more search engine juice.

Focus on some deep linking. Many marketers only appear to be concerned with linking to the first page or two of their sites. Instead, try focusing on building at least a few links to pages that are deeper into your site. This can help to increase the chances of having even more of your pages and posts rank well in the search engines.

Content Marketing Ideas

Everyone dreams of having content that goes viral. But instead of just dreaming about this, why not actually take a critical look at content that actually has gone viral? Try to break it down and isolate the factors that made it go viral. Then apply these lessons and factors to your own campaigns, in an effort to help increase the number of inbound links that you earn.

Consider repurposing your content. Take something that you have published and then turn it into multiple formats. For example, consider taking your article and turning it into a pdf file and then maybe adapt it into a video or an audio interview. Not only are these great ways to increase audience engagement, but it also makes it much easier to continue developing content.

On Site Techniques

One of the first things you need to do is fixing and cleaning up your internal links. Make sure that every post or page you have has a link to at least one other page on your site. It only makes sense to take care of putting your own house in order before attempting additional linking strategies.

Look for 404 pages within your own site. Obviously, you never want a visitor to use an inbound link which points to a page that is no longer on your site. To avoid this, you need to discover links that are pointing to non-existent pages and then use some redirects to send visitors to a current (and related) page.

Curating content can also be a great way to build links. This simply involves finding other valuable content and posting it on your site, along with your thoughts or explanations. Obviously, make sure to give credit to the original source. If you do this properly, it will be an excellent way to provide excellent content for your visitors as well as garnering a lot of inbound links.

Any marketer stuck in a link building rut would be well advised to try these ideas. Even just mastering a few of them can help keep your site moving forward, developing new links and rising up through the search engine rankings while adding some great content for your visitors.

If you're looking for a short-cut, you might want to consider the trackback collector software for automatically going out and getting backlinks for you.

Habib Web Technology is a software and web development Dubai firm, committed to delivering innovation through our expertise in Enterprise Architecture and Web Application Development skills, we have helped numerous clients meet their software needs by helping them identify, design, Implement, evaluate and configure their Enterprise Application across multiple locations to reduce costs, mitigate risks and maximize performance.

Article Source: http://EzineArticles.com/expert/Murtaza_Habib/182322

Making Your First $100 Online - The Truth About Website Traffic No One's Telling You

By Nate Rio  |   Submitted On May 09, 2016

  

If you are looking to get more website traffic, there are a lot of conflicting theories about how to do it correctly.

And hopefully by the end of this article I will be able to debunk a lot of the myths and troubles that you may be having when figuring out how to drive traffic to your websites.

First of all, let's get a good definition of traffic.

All you really need to know is that it is eyeballs to your website. Traffic is not actually created, as people are already out there clicking around the internet.

So the goal should be not to "create" it when in fact you just need to seek out where the viewers are and "divert it" back to your website.

Generally speaking, there are 2 types of traffic: paid and free.

What is Free Traffic?

Free traffic refers to anything that you are not immediately paying money for on the front end. Search engine optimization, or SEO is a classic example.

Myth about free traffic

However, in my opinion, no traffic is really free. In my line of work, my time and hourly rate is very valuable (I am not even writing this article for instance, it is written by an assistant).

So spending time doing free traffic is really a waste of time. Am I using these methods though? Of course.

What is paid traffic?

Any type of clicks or views that you may buy to get them to your link is generally described as paid traffic.

Pay per click, pay per view, solo ads, and Facebook ads are all types of paid traffic sources.

Making your first $100 online

So what is the secret? Well, there are a few ways to make $100 online as an online affiliate marketer.

First, is to sell a bunch of products, let's say 5 for $20 to give you the $100 total, or you could sell 1 item.

Another Myth Debunked

What many online marketer "so called gurus" may lead you to believe is however, that selling all these small items is the way to go because it's easier.

Wrong.

It is just has hard to get someone to buy a $20 product online that it is to have them buy $100.

The truth is, that you need to create a trusting environment, and provide enough value to get them to take action in the first place.

This seems simple enough, however most people totally miss the boat on this. And by that I mean that despite its simplicity, people rarely spend the time to learn the strategies to get leads to actually convert.

Like I always say, the traffic is the easy part. I can teach a 12 year old how to get traffic. Just as long as they are computer literate and have a debit or credit card access (not that I'm recommending this, it's just you need money to buy traffic).

Tying it all together

So, in order to make money online, you just need an audience (i.e. your "traffic") and an offer.

You can get an offer by signing up to literally thousands of affiliate programs. Affiliate program means that a company pays advertisers a commission when they send a customer to their site and a purchase is made.

As I mentioned, there are lots of affiliate programs, unfortunately many pay very low returns. So you might try to get a buyer to a site and they pay only 1-10% for example.

I recommend that if you are going to pay for traffic, to send people to a high paying offer so your return on investment is covered.

Once you have an offer chosen in your affiliate program, you simply buy traffic through any of the available methods (known as paid advertising) and you try to stay profitable.

Again, it sounds easy enough, but in the simplicity lies the room for error by most people!

Hope this helps!

Nate Rio is an expert consultant and international lecturer on affiliate marketing and online marketing strategies.

You can receive his Free eBook on "How to Make Your First $1000 Online" by visiting NateRio.com, or you can also learn about a recommended traffic training program known as Traffic Generator Pro.

Article Source: http://EzineArticles.com/expert/Nate_Rio/1320171

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