How to Craft Awesome Newsletter Content

By Sydni Craig-Hart  |   Submitted On July 17, 2014

  

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The number one question I hear from small business owners regarding their newsletter content is, "What should I be writing about?"

Many small business owners mistakenly believe that they shouldn't email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email.

Great newsletter content doesn't have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all.

Here are 5 newsletter content ideas to help you engage your list, even when you feel like there's "nothing to email about."

1. Tips and Trick

Newsletter content is a chance to deliver on your promise to make your customers' lives better. Offer tips and tricks, give expert advice, and solve your customer's problems via email.

If you're able to offer genuine help with free newsletter content, your customers will be that much more likely to make a purchase from you, an expert problem-solver that they trust.

2. A question

Wondering why your customers aren't buying a certain product, liking your Facebook posts, or clicking the links in your emails? Ask them.

A single, targeted question makes for great newsletter content because it engages the reader and encourages them to respond.

You might ask something like "What's the biggest problem related to _________ that you'd give anything to solve right now?"

Use the answers you receive to revise your future newsletter content and create new products that solve those specific problems.

3. A personal story

Whether the story belongs to you, a customer, or a colleague, sharing a relevant tale with your readers helps them to connect with you and your brand.

How do you want to be thought of and remembered in the mind of your reader? Choose a story based on the answer to that question - it could be something funny, inspiring, even deep, but make sure that in addition to entertaining the reader, it also offers a valuable, problem-solving lesson.

4. Your latest blog post

Don't be afraid to share your latest blog post with your email list. Chances are that many of your customers may not be aware you've posted new content unless you email them to remind them.

Create a newsletter using the first paragraph of the blog post, together with a link encouraging the customer to "click here to read more."

5. A survey

Like a single question, a survey makes for useful, engaging newsletter content. Be sure to ask questions that address pain points and that will be useful to you in serving your customers.

Whatever your email newsletter contains, make sure it's not simply asking for the sale over and over again.

Profitable newsletter content that is helpful, educational, and addresses pain points will naturally move your customers into a "ready to buy" mindset.

Known as "The Smart Simple Marketing Coach," the tech-savvy Sydni uses a results-focused, "how to" approach in implementing simple, customized strategies so service professionals create profitable businesses in which they enjoy the lifestyle they choose.

Visit http://www.SmartSimpleMarketing.com for your FREE training course, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!

Article Source: http://EzineArticles.com/expert/Sydni_Craig-Hart/269943

6 Steps That Guarantee Maximum Price When Selling Domain Names

By G Wilson  |   Submitted On November 02, 2015

  

Whether you are a professional domain name trader or an internet businessperson looking to sell you website, you want to get the best possible price for your domain name. To accomplish that you need to plan and be ready. Use the following steps to ensure the best price when you decide to sell your domain name.

Assess the value of your domain name. There are many factors to consider when determining the value of a domain. If you aren't sure how to do this, there are companies that make these assessments for a fee. Probably the most important factors to consider are traffic, length of the name and whether it is a dot-com TLD. Research the market value for domain names in as many categories as possible such as aftermarket domains, sounding domains, secondary market domains, high-value domains, and top domains.

Keep financial reports and tax filings current and correct. Interested buyers usually want to buy immediately and will be put off if your information is confusing or they have to wait for a financial statement. If you have difficulty maintaining your records in a timely and accurate manner, you may want to consider using a CPA or a good software program for this purpose.

Consider the Market. Timing is everything. Pay particular attention to what is happening in your market niche and try to take advantage of peak times for sellers. Postpone selling if your market is experiencing a downturn unless you have no other option.

Avoid ambiguities. Correct anything that might seem unusual or confusing before you try to sell your domain name. Look at your site objectively. Eliminate complications, such as a mixture of revenue from more than one site. The simpler and cleaner your website is, the better chance of obtaining top dollar.

Be real in your expectations. Domains that sell for thousands of dollars are rare. There are tools available to help you accurately assess your domain's value. Use one if necessary and price it accordingly. If you are in a competitive market, you may be required to accept a noncompete agreement.

Use a variety of strategies to advertise your intention to sell. A few possibilities are:

• List your site with an auction site or other marketplace.
• Approach buyers directly.
• Put a "for sale" sign on your domain's home page.
• Contact your domain name registrar and ask about their sales tools.
• Make sure your intention to sell is extremely visible. Also, make sure all methods of advertisement contain multiple ways for prospective buyers to contact you, such as email, phone and chat.

If you follow the above strategies for selling your domain name, you will significantly increase your odds of obtaining the best price possible. Also, many of the strategies presented are helpful when buying a domain name.

George Wilson operates an internet marketing and SEO consulting firm that specializes in helping small businesses acquire more clients by using new media marketing. George possesses an extensive background in SEO Services and is an accredited project management professional. His success is a testament of his commitment to his customers. If you are ready to take your campaign to a higher level, visit his site at SEO Management Group or contact him at +1-832-449-6450.

Article Source: http://EzineArticles.com/expert/G_Wilson/1170175

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