How to Craft Awesome Newsletter Content

By Sydni Craig-Hart  |   Submitted On July 17, 2014

  

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The number one question I hear from small business owners regarding their newsletter content is, "What should I be writing about?"

Many small business owners mistakenly believe that they shouldn't email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email.

Great newsletter content doesn't have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all.

Here are 5 newsletter content ideas to help you engage your list, even when you feel like there's "nothing to email about."

1. Tips and Trick

Newsletter content is a chance to deliver on your promise to make your customers' lives better. Offer tips and tricks, give expert advice, and solve your customer's problems via email.

If you're able to offer genuine help with free newsletter content, your customers will be that much more likely to make a purchase from you, an expert problem-solver that they trust.

2. A question

Wondering why your customers aren't buying a certain product, liking your Facebook posts, or clicking the links in your emails? Ask them.

A single, targeted question makes for great newsletter content because it engages the reader and encourages them to respond.

You might ask something like "What's the biggest problem related to _________ that you'd give anything to solve right now?"

Use the answers you receive to revise your future newsletter content and create new products that solve those specific problems.

3. A personal story

Whether the story belongs to you, a customer, or a colleague, sharing a relevant tale with your readers helps them to connect with you and your brand.

How do you want to be thought of and remembered in the mind of your reader? Choose a story based on the answer to that question - it could be something funny, inspiring, even deep, but make sure that in addition to entertaining the reader, it also offers a valuable, problem-solving lesson.

4. Your latest blog post

Don't be afraid to share your latest blog post with your email list. Chances are that many of your customers may not be aware you've posted new content unless you email them to remind them.

Create a newsletter using the first paragraph of the blog post, together with a link encouraging the customer to "click here to read more."

5. A survey

Like a single question, a survey makes for useful, engaging newsletter content. Be sure to ask questions that address pain points and that will be useful to you in serving your customers.

Whatever your email newsletter contains, make sure it's not simply asking for the sale over and over again.

Profitable newsletter content that is helpful, educational, and addresses pain points will naturally move your customers into a "ready to buy" mindset.

Known as "The Smart Simple Marketing Coach," the tech-savvy Sydni uses a results-focused, "how to" approach in implementing simple, customized strategies so service professionals create profitable businesses in which they enjoy the lifestyle they choose.

Visit http://www.SmartSimpleMarketing.com for your FREE training course, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!

Article Source: http://EzineArticles.com/expert/Sydni_Craig-Hart/269943

Computer Forensics, an Ultimate Solution to Cyber Crime

By Julia Mat  |   Submitted On March 22, 2016

  

The use of digital technology is extremely increasing day in and day out and so is the cyber crime. Current statistics say that every 1 in 5 members is a victim of cyber crime. Well here in this post, I won't be only speaking of the problem but even guide you with an optimum solution. What is computer forensics? Any idea? It is a branch of computer science that investigates your systems in order to collect as well as analyze the data for solving a cyber crime. Besides, it might even interest you to know that computer forensics has played a vital role in several law enforcement agencies, defense forces, commercial as well as industrial corporations, educational institutions, etc.

Now those who are conducting such research are no common man, they are professionals or investigators who have specialized in conducting the investigation effectively as well as efficiently. They spend their entire day in stress in their digital lab working on computers as it involves several legal procedures. Apart from this, one can discover several uses of this process ranging from checking out the system of a defendant especially when it comes to child pornography or if any files have been erased / altered to hard drive failures if someone has breached your system security and so on.

Further speaking about the career requirements of your professional: He must carry a basic Bachelor's degree, be it in the field of criminal justice, computer science, forensics or any other. Other than professional certification, he needs to have an authentic license for conducting such serious procedures. His minimum skills should range from properly interviewing to investigating, effective communication, problem-solver, patience, ability to perform up to the mark, laws related knowledge and investigate accordingly and the list goes on.

So if you decide upon choosing a professional computer forensics investigator, I am sure you will find an ample amount of professionals around, but here are a few quick tips to consider before choosing one:

Step 1: Research around, hunt for some of the best professionals in town, go through local directories, search in web, ask your friends and relatives for recommendations if they have hired some investigating professional before.

Step 2: After shortlisting a few professionals, interview them! Know how would the conduct the entire process and in what time they can offer results. Keep asking questions unless and until you do not figure our satisfying answers.

Step 3: Your gut feeling is always right! Remember that! If you think he is the one who can end all your digital problems, then do not hesitate in choosing him.

So that's all for now! Keep an eye on this space, for more information and updates on computer forensics and investigations.

Julia Mat is a knowledgeable writer who discovers amazing satisfaction in writing about newest technologies in the network security. However, her information majorly concentrate on bring out the creativeness for Workplace Investigation.

Article Source: http://EzineArticles.com/expert/Julia_Mat/2266833

Increasing the Value of Your Domain Name

By Jason Mcardle  |   Submitted On February 01, 2016

  

Every investor wants to get top dollar for their Domain Name yet oftentimes we just see a bunch of low ball offers, nothing substantial. We look at domain sales sites and see names similar to ours go for much more than the offers that we are seeing for our Domain Name. We ask ourselves, why? Why are other people getting higher amounts for the same type of name? Well, I will tell you why and give you some tips on how to maximize value for your asset.

Scarcity

We all know that scarcity drives domain name value. How many articles have you read talking about "There are only 676 2 letter.com domain names, and there are 17,576 3 letter.com domain names, and so on... " It is common knowledge that scarcity creates value so how do you personally take advantage of scarcity?

Tip #1: Privacy Protection

Privacy Protection can be purchased from your registrar for your domain name. The cost is typically around $3 per year. Most seasoned domain investors already know this but if you place privacy protection on your domain name it will actually increase the value anywhere from 10-30%. How is this you ask? Scarcity! Domain investors often fish for cheap domain names by sending emails to domain owners that do not have privacy protection on their domain assets, because their contact information is public knowledge. These domain names are often viewed by investors as names that can be had relatively easy and at any time. When you remove your contact information from the public sphere, no one can reach you to inquire about the name, instantly making it more scarce. You ask "OK, well how do I sell my name if no one can contact me about acquiring it?" This leads us to the next point.

Visibility

Investors have to see that your domain name is available for purchase in order for a sale to happen. The more investors that desire to own your name, the more the value of your asset increases. If your name isn't visible then know one will know that it is available. So "How do I make my domain name scarce but at the same time maximize the visibility of my asset in the domain investor market?"

Tip #2: Enlist professional help

Aftermarket websites and/or industry professionals on average command higher prices for domain names. Why is this you ask? Because they have access to large networks of buyers and have loads of investor traffic on their websites. They understand the market intimately, knowing the prices investors are paying in each domain category. Professionals can guide you through the investor market and provide inside information on market trends and top bids. "OK, well there are tons of brokerage's and aftermarket auction sites. How do I pick the right one for me?"
Understand your Investor Audience

It is important to know what types of investors are purchasing domain names in the same category as your domain name. If you own a short numeric domain name then you know that the buyer that you are seeking is most likely Chinese. Yet if you own a single word English domain name than your best bet is to find a buyer in an English speaking country. Some names almost exclusively derive their value from investment potential while others have more value for end users. Many domain names have crossover in the Western and Eastern domain markets and the investor/end user markets but it is essential to understand where your specific domain name fits. So you have decided to enlist professional help and you have an idea of the segment your domain will command the highest value, now what?

Tip #3: Finding the Right Partner

Find a broker or an aftermarket service that meets your needs. You want to find a service that specializes in providing visibility to the right types of investors for your specific domain name. Each type of service has its pro's and con's.

First, we will discuss aftermarket sites. Most aftermarket services are broad and also tend to have the largest audiences. Places like Namejet, 4.cn, Sedo, Afternic, Flippa, etc have large amounts of traffic so you can take advantage of large amounts of investors pouring into the site. Most of them have options to auction your domain name, which put investors in a position of having to bid to earn the right to purchase your asset. The challenge in using these services are, they have so many domain names for sale that your name can get lost in the system. They do not provide a personal touch to help guide you in the sale of your name. They are also passive services so no one is reaching out to specific buyers that might be interested in your name, the investor would just have to stumble upon your name in order to see it. These services tend to be more expensive (typically around 15% fee) than other options. Lastly, if your name does not sell, the public can see the highest bid on your domain name and that price will become fixed in the minds of investors when you attempt to sell your domain name at a later date.

The second option is to enlist a broker. Broker's actively reach out to buyers that they know personally, that have interest in your specific type of domain name. They can provide a personal touch such as appraising your name and help determine what investment market should be targeted to bring in the most interest. Unlike in auction, if your name doesn't sell they don't disclose the highest bid so the value of your name doesn't become fixed in the eyes of the market. Broker's tend to be dealing with a smaller portfolio so your name is featured more prominently. They tend to be less expensive than the aftermarket sites (typically charging around 10% but most brokers are willing to negotiate fee's depending on the name and relationship). The challenges when dealing with a broker is that their network of buyers and the traffic to their websites tend to be much lower than those of aftermarket services.

So there you have it, if you want to maximize the value of your domain name then you want to find the right mix of creating scarcity, increasing visibility and understanding your investor audience. Utilizing these quick and easy tips you can expect to see a significant increase in quality offers for your domain name and squeeze the most cold hard cash out of your asset. Have a great day and best of luck!

Jason McArdle is a highly successful businessman, from owning his own real estate business to being a multi-million dollar producer for AT&T to now being a well known domain broker and trader, he has well over a decade of success across multiple markets. He is now dedicated full time to his post as President of Sales at QLQ, designing winning sales strategies in today's domain marketplace by taking a consultative approach to brokering. He believes that an educated investor is a good business partner, therefore taking time to write about the domain market and educate those in the market, he believes, is paramount to his company's success.

Visit QLQ's website - domain names brokerage specializes in short liquid domain names - http://qlq.com

Article Source: http://EzineArticles.com/expert/Jason_Mcardle/2244483