Why Should Your Small Business Start a Blog?

By Kristen Brady  |   Submitted On June 08, 2016

  

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Since blogging is not that simple, and search engines are policing all of your efforts, should a business maintain a section of blogs on their website? The answer is yes. Your site is more than likely to appear higher within the SERPs (search engine result pages) if you're maintaining a blog than if you do not. And these results are vital now that more individuals are turning to the Web to make purchases and obtain information.

Why is "appearing higher" within the search engine results critical? Consider how you consume information. Do you scroll through all search engine results you get as you conduct a search, or, do you select from the results on page one, with close attention to the results discovered at the top of that page?

If you remain at the top of page one of results, you are like 95% of Internet users out there. As a matter of fact, individuals typically joke that the ideal place to discover a dead body is on the second page of Google. Therefore, where is your blog located on the list of search results? Do you usually come in first place within the search results? Or 400th? It's referred to as page rank. The more traffic the blog generates, the more engaging the blog's content it is, the more shares and likes it'll receive, the higher you'll rank. And this means more individuals will locate your site; services, products, blog - everything!

How Often You Should Write Blogs

Do not stress yourself over it, just begin somewhere. One time per month is better than nothing at all. Once per week is better than once per month, and once per day is better than once per week. Do what you can. The more you create content, the easier it'll become - not to forget the increased quantity of leads you'll produce from doing so.

What to Write About

As you begin the blog, create content about your business. Create content about your customers. Create content about your products. Create content about your failures, successes, and lessons learned. Plus, if you dare, create content about some intriguing stories pertaining to how you decided to be an entrepreneur.

Personal stories of your business success, as well as how you did it, assist your brand in becoming relatable. That is crucial. In today's world of business, a small business is merely a couple of poor Yelps from oblivion. On the other hand, your business is a couple of fantastic reviews from success.

Outsourcing the Writing

You may have expert bloggers do the writing for you. You may pay them to write content which might appeal to your readers. This process will fall under content marketing.

How Many Blogs Should You Have?

The quality of the blogs greatly matters. However, size also matters. Within a perfect world, you should blog more frequently than the competition, and you should have more posts in your blog than the competition has. That way, the search engines see that your site is more robust and active than the competitions' websites. Also, more blogs mean there are that many more opportunities for your site to be found when individuals perform Internet searches.

My name is Kristen Brady and I am an expert writer/social media marketer/editor with over 10 years of experience. Please check out my website for more information: http://www.kaboomsocialmedia.com/

Article Source: http://EzineArticles.com/expert/Kristen_Brady/762734

Are You Planning To Work From Home?

By Jason Smith  |   Submitted On May 02, 2016

  

Are you planning to Work from Home?

If you are reading this article now, I am sure that today is not your first day coming across the phrases - work from home, work at home jobs, working from home, working from home jobs, working from home ideas, etc. If you are just coming across it for the first time, take your time to read through for a clearer understanding. If you currently work with any employer or are not self-employed, do you derive pleasure and happiness at the workplace or in the work you do? Do you regularly get frustrated from going to and coming back from work? Are you tired of that workplace gossip that always takes place in your office? If you are going through all these problems, have you ever considered a job working from home or doing part time work from home jobs? If you have been thinking of working from home, you are not alone having this in your mind. Working from home and making money online is a dream many people have, but are you serious about making those dreams a reality?

There are many misconceptions about working from home; many individuals believe that working from home is about just selecting any job online and starting work. No, there is much more to that than just that comfort you think about in working at home. Before quitting your current job for working from home jobs, there are many things you need to be abreast with; you will want to keep reading.

The hardest part about working at home that newbies usually face is finding the genuine work-at-home opportunity or work-at-home job that pays. Regrettably, this is where almost all of us make the costly mistakes. Many people make the mistake of quitting their jobs believing that it is easy for them to make money online through a paid work at home job. There are many work at home jobs that are frauds or scams, and it takes the newbie time to recognise them. It is also difficult to make money online without going through methods that will guide you and show you the legitimate work at home jobs and also train you on how best to take advantage of them.

Since there exist some work at home jobs, it is advisable that you should not quit your present job until you have found a stable and confirmed way to make money online working from home. This will avoid a situation of financial difficulties if you are not able to find a good work at home job that pays. Today, the good news is that the internet is there to lead us to get a paying online work at home business we can profit from. You can do research and apply for work at home jobs online through the internet anytime. But mind you, your searches should be in-depth and proven to avoid falling into fake work at home programs.

There are many ways to find genuine work at home jobs; it is paramount always to remember that working at home is not for everyone. One of the things to consider is your ability to meet with the schedules or always meet your task submissions before the due date without being monitored by any boss or supervisor. Working from home is an exciting thing, but is essentially a challenge and your responsibility is to be focused and always be at work to achieve success. If you are the type who is regularly faced with lots of distractions that you cannot put in order, making money online working from home may not be right for you.

There must be interest and passion in selecting an online working at home job, but many people opt for work from home jobs after being faced with severe financial difficulties. Without proper research, they end up choosing the first impressive opportunity which comes their way. Without prior studies, planning, verification and appropriate training and skills learning, they end up recording loss of money, disappointment and getting scammed. It is the reason why it is critical to have the skills and knowledge of working online before signing up for a work at home business.

On the other hand, with prior research and proper guidance, you can easily set yourself up for a home business or work from home job, which will bring your lost hope back and will assist you out of that financial mess. And again, before signing up for any work at home business, do not go into it just because it sounds good and pays at the moment. You should consider it well, take a deep breath and work yourself through these few questions:

• What is the depth of your knowledge about this business you are so excited about doing?
• What nature of business would fit you the best considering your lifestyle?
• And finally, how much money do you plan to invest into this business?

If you are planning to make money fast doing working from home, there are countless jobs you can do such as:

• Affiliate Marketing
• Networking
• Broadcast Operations Tech
• Website Designing
• Article Writing
• Some Sales Manager Jobs
• Web Development
• Graphic Design
• Blogging

One other vital factor you will also need to look into properly when considering working from the comfort of your home is the start-up costs. This will depend on the kind of work at home program chosen. For example, if you are considering starting your own business, you need to invest a higher amount of money than you would by doing it for another company or working for another company. You will need to be equipped with vital equipment like a computer and internet access, a telephone, printer, etc. This will also depend on the work at home program you intend to do.

Furthermore, you should make it a point of duty to always follow the gurus. Read books, blogs and join forums to always be abreast with the recent developments. Join discussions and also ask questions by making comments. It will lead you to knowing the current programs or work at home business opportunities that pay and the ways to market your business.

Accepting the realities and the technicalities involved in making money online partly or entirely by working at home, will make it much easier for you to discover the best work from home job. You have to know that to succeed doing business and working online you need to have a disciplined mind, to be independent, have initiative, possess the right skills, focus and be passionate about what you are doing.

You must nurture yourself in the proper way while working from home and making money online. Learn to separate leisure time from work hours. The best work at home job is the one that will bring the personal and financial reward that you have long dreamt of having.

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Article Source: http://EzineArticles.com/expert/Jason_Smith/2279699

5 Blogging Hacks to Make Your Content Marketing More Efficient

By Teesa Vaz  |   Submitted On May 10, 2016

  

Don't you just wish there was a way you could save yourself the countless hours that you pour into your business blog and instead use that time to do what you really enjoy? Like running your business, for example!

There are some great time savers out there to help you significantly reduce the amount of time that you are spending on your blog. Try out some of these blogging hacks and see if it makes your content marketing efforts more efficient:

1. Consider the amount of time you have to write a blog post when selecting a format.

Who said that every blog post you write needs to be 3,000 words? Often, the best blog posts that I read are filled with pictures or include a really helpful infographic. If you don't have a lot of time to commit to writing an in depth blog post, collaborate with someone in your industry to curate an infographic. You could also use the post to throw together a quick how-to video or share pictures of customers loving your new products (with their permission, of course). While a lengthy post filled with text could easily take you 2+ hours to write, taking advantage of images and graphics could cut your time down to 30 minutes max.

Mixing up the types of content that you share on your blog can keep it from becoming monotonous and can offer an unexpected element for your readers, which they will love.

2. Keep a running list of content ideas.

Often, deciding what to write about takes longer than actually writing the blog post. Save yourself the agony of trying to come up with great content ideas when you're sitting down to write and instead refer to your running list of killer content ideas. Naturally, the best ideas come to you when you're in the shower or are driving in your car. Take a minute to jot these ideas down on a Google document or Trello board. Basically, these ideas should be stored in a place that is easily accessible and offers the ability to organize your thoughts.

3. Hold yourself accountable by adding writing deadlines to your work calendar.

In the fast-paced corporate world that we live in, it's so easy to put off writing blog posts and instead deal with the 98 different office emergencies that are happening at the moment. Instead, to help hold yourself accountable to maintaining a solid blog for your business, build writing deadlines into your work calendar. This will give you a set time to work on a blog post. Plus, if colleagues have access to your calendar as well, they will know not to interrupt you during this time.

4. Develop a blog post production process that works for you.

If you spend 95 percent of your time writing a blog post, chances are that it won't give you the results that you want. The best bloggers boost their productivity by creating a blog post production process that breaks down each aspect of writing quality content (brainstorming, researching, writing, editing, publishing, and promoting). At any given time, you could have multiple blog posts in these various stages. Think of it as your content pipeline!

5. Come to the realization that not every post will be perfect to your standards.

You will drive yourself bonkers if you try to make your posts 100 percent perfect before hitting publish. Obviously, you want to thoroughly proofread and edit your posts before publishing them, but the big takeaway here is not to over think things. Being too meticulous can be a huge time drainer!

So, hopefully, these time-saving content marketing SEO tips will help you to write higher quality blog posts without consuming too much of your business day!

Article Source: http://EzineArticles.com/expert/Teesa_Vaz/1683331

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6 Killer Ways To Increase Website Traffic For Free

By Anthony Dee  |   Submitted On April 03, 2016

  

No matter how you look at marketing, you will need to leave room for traffic generation. Publishing a website online is not as easy as it used to be. There was a time online where you could easily set up a page and watch people flock to it. That's no longer the case. Instead, you're going to have to look into a lot of different arenas to try and pull free internet traffic to your site, or you will be left behind. There are no less than 6 ways that you can rise through the ranks of SERP today. But getting there takes on a few tasks that you should know about. Even so, the following 6 options are just the beginning, but at least they can help you get a handle on what is necessary to succeed online.

Strong Social Media Interactions

The first thing that you should be working with is social media pages. Do not be afraid of signing up and working on these options. If you are focused, and you stay the course of updating, sharing, and befriending others on these pages, you will start to see traffic come your way. People don't always see how powerful these arenas are, simply because they lose track of the necessary movements. If you are to succeed with pulling traffic here, you have to be sanguine in your approach.

Blogging For Others

If there is a niche website that you find yourself reading, make sure to ask to write a short article or blog. If you're not a good writer, don't panic, simply hire someone to do this for you as a ghost writer. When you blog for others, you will be able to speak to their audience and send links to your page. That is a good thing. Imagine if you were to make connections with the top bloggers in your niche, and they recommend that people visit your page? You could very well see a huge jump in influence.

Article Distribution

One of the tried and true solutions that you are going to want to want to take on is the process of distributing articles. You will want to write authority content, and then publish it via article directories. This is one of the best ways to ensure that you receive free internet traffic. Articles don't have to be super long, they just have to be well written and have information that the end user in your niche is going to want to read and adhere to. You'll be surprised by how much this helps with SEO and traffic.

On Page SEO

When you publish your website, you need to make sure that you have on page SEO elements in place. This includes writing different things on every page, linking to interior pages, having fast loading times, and responsive design elements. Your page should look good on a tablet as well as a phone to compete with others in just about any niche you may find yourself in today.

Off Site SEO (Back Links)

The next big thing that you need to do in order to increase website traffic is get back links. These are like letters of recommendation that you can pull online. The goal here is to ensure that search engines see your page as a viable resource for information. This is a big part of the search engine optimization needed to leverage traffic. This is not just a numbers game either, as quality definitely matters a great deal in regards to this solution. It's imperative that you consider this overall.

Auxiliary Blogging

You have your main website. You have guest blogging and article marketing, but here's a way to really get free traffic flowing. Set up an auxiliary blog that is not on your domain name, and write 1 post a day, and every 2 posts you publish, link to your main domain name. This is a powerful tool that will send targeted traffic to your page in slow bursts. Search engines will index the blog, index the links, and give you an additional push in rankings as a result. This has to be done with good writing, and mechanics in place, but it can pay off over time.

The aforementioned 6 ways to boost free internet traffic can help you tackle nearly any niche today. You don't have to spend a great deal on advertising, and you don't need to reinvent the wheel to get a good push in the right direction. You just need to focus on the free elements that drive traffic to your website. That's the key to success online today.

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Article Source: http://EzineArticles.com/expert/Anthony_Dee/784457