Why Should Your Small Business Start a Blog?

By Kristen Brady  |   Submitted On June 08, 2016

  

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Since blogging is not that simple, and search engines are policing all of your efforts, should a business maintain a section of blogs on their website? The answer is yes. Your site is more than likely to appear higher within the SERPs (search engine result pages) if you're maintaining a blog than if you do not. And these results are vital now that more individuals are turning to the Web to make purchases and obtain information.

Why is "appearing higher" within the search engine results critical? Consider how you consume information. Do you scroll through all search engine results you get as you conduct a search, or, do you select from the results on page one, with close attention to the results discovered at the top of that page?

If you remain at the top of page one of results, you are like 95% of Internet users out there. As a matter of fact, individuals typically joke that the ideal place to discover a dead body is on the second page of Google. Therefore, where is your blog located on the list of search results? Do you usually come in first place within the search results? Or 400th? It's referred to as page rank. The more traffic the blog generates, the more engaging the blog's content it is, the more shares and likes it'll receive, the higher you'll rank. And this means more individuals will locate your site; services, products, blog - everything!

How Often You Should Write Blogs

Do not stress yourself over it, just begin somewhere. One time per month is better than nothing at all. Once per week is better than once per month, and once per day is better than once per week. Do what you can. The more you create content, the easier it'll become - not to forget the increased quantity of leads you'll produce from doing so.

What to Write About

As you begin the blog, create content about your business. Create content about your customers. Create content about your products. Create content about your failures, successes, and lessons learned. Plus, if you dare, create content about some intriguing stories pertaining to how you decided to be an entrepreneur.

Personal stories of your business success, as well as how you did it, assist your brand in becoming relatable. That is crucial. In today's world of business, a small business is merely a couple of poor Yelps from oblivion. On the other hand, your business is a couple of fantastic reviews from success.

Outsourcing the Writing

You may have expert bloggers do the writing for you. You may pay them to write content which might appeal to your readers. This process will fall under content marketing.

How Many Blogs Should You Have?

The quality of the blogs greatly matters. However, size also matters. Within a perfect world, you should blog more frequently than the competition, and you should have more posts in your blog than the competition has. That way, the search engines see that your site is more robust and active than the competitions' websites. Also, more blogs mean there are that many more opportunities for your site to be found when individuals perform Internet searches.

My name is Kristen Brady and I am an expert writer/social media marketer/editor with over 10 years of experience. Please check out my website for more information: http://www.kaboomsocialmedia.com/

Article Source: http://EzineArticles.com/expert/Kristen_Brady/762734

Advanced Link Building Strategies

By Murtaza Habib  |   Submitted On July 07, 2014

  

We all understand that building links is one of the things that must be done. Since Google looks at the links which point to your content critically, it is also vitally important that each marketer focuses on learning solid techniques for building the highest quality links possible. Unfortunately, it also seems like many of us fall into a routine with our link building efforts. If this is your situation, there are a number of things that can be done to get you out of your article writing and submission rut or forum commenting wall.

Technical Link Building Ideas

If you have simply run out of ideas for your link building campaigns, consider doing some research. Taking a look at the link profiles of your competition can be very instructive. Using tools such as Majestic SEO and Open Site Explorer can be great methods of going about this.

Building tiered links can also be a great strategy. Take some of your already existing links and build links to them. This actually helps to strengthen the impact of your first tier, or primary, links and should get you a bit more search engine juice.

Focus on some deep linking. Many marketers only appear to be concerned with linking to the first page or two of their sites. Instead, try focusing on building at least a few links to pages that are deeper into your site. This can help to increase the chances of having even more of your pages and posts rank well in the search engines.

Content Marketing Ideas

Everyone dreams of having content that goes viral. But instead of just dreaming about this, why not actually take a critical look at content that actually has gone viral? Try to break it down and isolate the factors that made it go viral. Then apply these lessons and factors to your own campaigns, in an effort to help increase the number of inbound links that you earn.

Consider repurposing your content. Take something that you have published and then turn it into multiple formats. For example, consider taking your article and turning it into a pdf file and then maybe adapt it into a video or an audio interview. Not only are these great ways to increase audience engagement, but it also makes it much easier to continue developing content.

On Site Techniques

One of the first things you need to do is fixing and cleaning up your internal links. Make sure that every post or page you have has a link to at least one other page on your site. It only makes sense to take care of putting your own house in order before attempting additional linking strategies.

Look for 404 pages within your own site. Obviously, you never want a visitor to use an inbound link which points to a page that is no longer on your site. To avoid this, you need to discover links that are pointing to non-existent pages and then use some redirects to send visitors to a current (and related) page.

Curating content can also be a great way to build links. This simply involves finding other valuable content and posting it on your site, along with your thoughts or explanations. Obviously, make sure to give credit to the original source. If you do this properly, it will be an excellent way to provide excellent content for your visitors as well as garnering a lot of inbound links.

Any marketer stuck in a link building rut would be well advised to try these ideas. Even just mastering a few of them can help keep your site moving forward, developing new links and rising up through the search engine rankings while adding some great content for your visitors.

If you're looking for a short-cut, you might want to consider the trackback collector software for automatically going out and getting backlinks for you.

Habib Web Technology is a software and web development Dubai firm, committed to delivering innovation through our expertise in Enterprise Architecture and Web Application Development skills, we have helped numerous clients meet their software needs by helping them identify, design, Implement, evaluate and configure their Enterprise Application across multiple locations to reduce costs, mitigate risks and maximize performance.

Article Source: http://EzineArticles.com/expert/Murtaza_Habib/182322

Become an Online Entrepreneur Today - As an Affiliate Marketer

By Stuart Fish  |   Submitted On April 07, 2016

  

Online marketing is a trillion dollar business today with over 123,000,000 results when searching "how to make money online" on Google. There are indeed many ways to start your online business but 5 that I like and use are:

1. Affiliate Marketing
2. Blogging about an area you are passionate about
3. Writing and Publishing your book on Amazon
4. Building a website for your Product
5. Creating a Membership Site

In this series of articles, I will cover each of these in some detail, as I believe anyone can start to become an online entrepreneur, in as little as an hour or two a day.

Affiliate Marketing

When you become an affiliate marketer, you don't need your own product to make money online. By signing up at sites such as ClickBank or JVZoo, you can select from thousands of online products and begin to market suitable ones into your chosen niche.

A successful niche, or market, that can deliver profits is the first thing that an affiliate market needs to find. But there is no magic formula or a one-button solution. It is more complicated than that and takes some dedicated work, research and focus together with some good marketing practices.

I have found that there are a number of key steps, call them tactics, which have worked for me and continue to bring me success. Build these top three marketing tactics into your online business and you will see your opt-ins and sales increase.

To Succeed Online as an Affiliate Marketer You Need These 3 Tactics

1. Do not try to combine a number of affiliate products onto one website. Rather develop unique web pages to market each separate product you have decided to sell, as an affiliate. I use WordPress to develop these unique web pages, as it is easy to set up and manage. I will share some information on WordPress sites in a future article. So aim to create a separate web page for each affiliate product that you intend to market into your niche.

You should also try out each product that you plan to sell and provide your own product review on your website. In this way, the visitors to your site will have an understanding about what the product can do for them. Where you can, include testimonials from other online marketers who have already used the product. But first check with these customers that they are willing to allow you to use their feedback, name and photo on the site of the specific product you are marketing.

It also helps if you write articles that detail how the product can be used and add these articles as a separate page on the website. If the pages are attractive with images and compelling with good copy, they will increase interest in your product. Always include a "call to action" that can add the visitor's information to your list. A captivating headline and special points highlighted will help visitors quickly grasp the content and uses of the product.

2. Offer free reports to your readers. This will encourage them to send you the name and email address so they can receive your free report. Make this report relevant to the product you are selling. In a future article I will talk more about this and how to create autoresponder messages that will be mailed automatically to all those who opt-in for your free report. Research has shown that it takes more than one contact with a prospect to get them to buy your product, so keep building contact and a relationship with your opt-in prospects. A good example of this can be found in my bio below.

3. You want to attract the kind of traffic that is targeted to your product. If the person who comes to your website has a huge interest in what you are promoting, then there is a much better chance that they will ask for more information, than if they have no interest whatsoever in what you are offering. The latter will be among those who move on and never come back to your site.

You can write articles for publication in e-zines and e-reports - such as this article of mine. This way you can find publications that focus on your target customers and this will increase the likelihood that what you are offering might just grab their interest.

Just 2 articles per week, with at least 400-600 words in each article, can generate as many as 80 -100 targeted visitors to your site in a day.

Realise, however, that usually around 25 to 30 people out of 100 will grab a free report, whereas only 1 or 2 out of 100 people are likely to buy your product or ask for more information and then use your services. So persist and slowly build up the number of visitors through this article writing approach. If you can generate as much as 1,000 targeted hits for your website each day, that could result in you making 10 sales based on the average statistic.

These 3 tactics are not difficult to do, but will require a little time and an action plan on your part. As Nike says, "Just Do It."

I am a keen blogger and online entrepreneur and have learned a lot of what makes for a successful online marketer. Blogging is one way of sharing your entrepreneurial knowledge and success.

You can learn how to start your business from home and become an entrepreneur at http://www.stuartfish.biz.

Anyone can become a blogger and an online entrepreneur and I believe everyone should have a go. If you don't know where to start, get a copy of my free report at http://www.stuartfishonline.com.

Stuart Fish

Blogger and Online Entrepreneur

Article Source: http://EzineArticles.com/expert/Stuart_Fish/335694