Leverage Videos For Brand Messaging And Gain Benefits Of Online Digital Marketing

By Abhilash Tyagi  |   Submitted On May 02, 2016

  

Everyone loves videos, or at least it seems so. Most of us spend a considerable amount of time watching videos on social platforms. We also visit YouTube where 400 hours of videos are uploaded to the site every minute. We scrounge Facebook, Instagram and other social channels to lay our hands on engaging pieces of videos to quench the appetite for information. It's this very intense desires of ours of watching videos that has forced new-age marketers to look for ways to leverage them and benefit businesses. This is why the concept of video marketing has picked a lot in recent times.

In today's time of digital era, it's hard to ignore the value of visual information. Since users are evolved now, their expectations have risen a great deal when it comes to consuming messages and ideas shared by brands. Earlier, users loved different content types including texts, images and graphics, but not anymore. Videos are now the most preferred form of content for internet marketing purposes and marketers are leveraging them to fullest. They have dominated the online marketing landscape for their ability to deliver sound and picture to convey a variety of emotions to users.

In fact, studies confirm that buyers today make buying decision based on videos, and this sums up the increasingly growing importance of them. There are many reasons why videos have become the most important marketing tool today, and one reason is their being most persuasive. They influence buyers and also impact their buying patterns; they give in-depth and complete information of products or services to brands to remove any doubts from the mind of buyers. They are the only marketing tool that strikes to the heart and mind at the same time, which is why marketers want to benefit from them in a great way.

In addition, videos build more credibility and trust among buyers than any other form of content. They are easy to decode, simple to understand and above all, easily searchable. They are where customers spend their maximum time which is why they are considered an invaluable source or tool for internet marketing. They help catch the attention on the internet and turn viewers into prospects. More so, they are easily shareable and they are easy to embed; they can deliver SEO results and they can reach to as many users as possible across the world in quick time.

What's more, videos are now being used by marketers to engage, inform and enrich users and gain their attention. They are also used extensively to educate and inform users about product, services and different aspects of the business. Without them, brands would find it extremely difficult to convey their messages in the most appropriate manner possible. Given so many benefits attached with videos, it's hard to imagine a brand not utilizing them for their online digital marketing purposes. It'd be a mistake not to tap into the vast potential of a content type that is going to grow bigger in the days to come.

Hi, I am Abhilash Tyagi an SEO analyst, employed with Mind Digital Group a digital agency in Delhi. I enjoy reading and writing and I write posts on topics of my interest and passion. Mind Digital offer you consults and guides brands on planning, execution and implementation of digital marketing services to help them with rankings and visibility.

Article Source: http://EzineArticles.com/expert/Abhilash_Tyagi/2170569

How To Get Instagram Followers Fast

By Jovia A. D'Souza  |   Submitted On April 08, 2016

  

Instagram is another of the many social networking sites operating out on the web today. It is a platform where you can share your photos privately or publicly. Now, if you want to reach out to a wider audience, you have to start collecting your Instagram followers.

Here are a few legit and tried and tested techniques to get Instagram followers fast.

Public accounts -

If you have a private account, it's only your friends who can see what you share. Hence, the first step to getting Instagram followers fast is to go public. For those of your really worried about privacy, you can always keep a check on what you choose to share.

Hashtags -

Instagram uses hashtags to filter photographs. When you search for photographs, the social media network will display all the photographs with a common hashtag. Popularity is not the only criteria when selecting the hashtags to go with your photographs. You should also use relevant ones. 3 is an ideal number of hashtags to use with your photograph.

Regular uploads -

A dormant account doesn't usually get too many followers. Instagrammers on a regular basis tend to unfollow inactive accounts. Hence, the strategy is to refresh your account with new, original and captivating content.

As a rule of the thumb, don't post too little and don't flood your page. A photo daily is a good standard.

Use filters -

Why you should use filters? Well, they really improve the look of your photos adding a more personalized touch. This sense of added beauty is enough to draw more followers who love following quality work. Check how a particular filter looks before you actually apply it.

Picture collages -

Instead of uploading a lone picture, you can combine multiple images into a single one. Such images are more engaging as they tell a story. There are several paid and free, third party collage makers and photo-editing apps you can use for the purpose.

Time it right -

The most breathtaking photographs will have no viewers if you post it when the entire Instagram community is asleep. The peak times on Instagram are in the morning before work and in the evening after work. This is when most Instagrammers check their accounts. So, time your uploads right.

Follow, like and comment -

Yet another tip to increase your visibility on Instagram is to follow others. They might follow you in return. Take it a step further by liking and commenting on other's photos and videos. You're likely to grab the attention of the photo owner as well his/her followers. It might prompt them to check out your Instagram account, increasing the likelihood of followers.

Sync with Facebook -

With Facebook taking over Instagram, you can now share your photographs across both the platforms by integrating your Facebook and Instagram account. This way your Instagram activity gets streamed on to Facebook. Facebook Friends that also have an Instagram account will start following you, if they like what you upload.

Call to Action -

Your captions should have a strong Call To action. You should aim for better engagement with your captions. In that, they should compel them to comment or start an interesting discussion.

So, these are different ways in which you can get Instagram followers fast. You can also join micro-blogging groups and participate in discussions there.

Instagram, the photo-sharing site had gained immense popularity over the last few years. With most social networking sites, the more followers you have, the more you are able to leverage their potential.

Article Source: http://EzineArticles.com/expert/Jovia_A._D'Souza/1830188

Smart Ways to Get Traffic to Your Website

By Jim Gilbertson  |   Submitted On January 18, 2016

  

One of the best ways to get more customers is to put up a website. However, putting up a website doesn't stop there, a lot of factors contribute to the success of your site like simplicity, thoroughness and design. There are a lot of ways of getting traffic to your website, but the big question is, among those different ways, which is the best way? Let me give you my five tickets to increase traffic to your website without spending too much.

Advertise on several social media accounts that are available. Since social media channels are free for everyone, this first step isn't rocket science. Facebook is the best example to promote your company / product / services or content. Twitter is also ideal for short, precise and snappy links. Social media sites like Instagram and Pinterest are both good ways to promote your product and find great traction with its image heavy feature as well.

My second ticket is to feature popular people relevant to your line of business on your site. Knowing people who can contribute to promote and improve your company / product is such a good way to boost the traffic to your website thus increasing the credibility through name recognition. In this way, the interviewee will probably share his interview on his own site thus, expanding further its reach.

Third ticket is to ensure that your website is interactive. Don't just create an account and share contents. Create features that will engage your customers to navigate and go through your page. You can create a community to build interactions. People want to always speak their minds and weigh in on subjects they are interested in. You can implement reply or comment system that will allow your customers to interact with you and to other customers. It is also important that you let yourself be heard not only by commenting and replying to the questions or inquiries but also by providing insightful and thought provoking articles.You may incorporate videos into your site as well. Join group discussions and put relevant hashtags. You just have to remember to only provide relevant topics and avoid sending spam links or unrelated websites. This will surely capture traffic to your website.

Invite several bloggers. Bloggers can review your company and products or services rendered. Today, bloggers dominate the Internet world. They can influence netizens through their blogs. They will likely share their blog articles which will definitely drive traffic to your website.

Lastly, make your site fast. You wouldn't want your site to load forever, this will definitely drive your site visitors away and won't visit again. Remember, the faster your site loads, the better.

Update your site on a regular basis is my bonus ticket to boost traffic to your website. Fresh, new and updated site is surely ideal. Sites that are constantly changing its content, being added to and improved are the ones who get more traffic. People want and expect to see or learn something new each time they visit your site.

So, that should be more than enough to get you started. Good luck and always remember, give your customers plenty reasons to comeback!

Get more information about website traffic. Learn how to get traffic.

Article Source: http://EzineArticles.com/expert/Jim_Gilbertson/1799513

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