How to Craft Awesome Newsletter Content

By Sydni Craig-Hart  |   Submitted On July 17, 2014

  

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The number one question I hear from small business owners regarding their newsletter content is, "What should I be writing about?"

Many small business owners mistakenly believe that they shouldn't email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email.

Great newsletter content doesn't have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all.

Here are 5 newsletter content ideas to help you engage your list, even when you feel like there's "nothing to email about."

1. Tips and Trick

Newsletter content is a chance to deliver on your promise to make your customers' lives better. Offer tips and tricks, give expert advice, and solve your customer's problems via email.

If you're able to offer genuine help with free newsletter content, your customers will be that much more likely to make a purchase from you, an expert problem-solver that they trust.

2. A question

Wondering why your customers aren't buying a certain product, liking your Facebook posts, or clicking the links in your emails? Ask them.

A single, targeted question makes for great newsletter content because it engages the reader and encourages them to respond.

You might ask something like "What's the biggest problem related to _________ that you'd give anything to solve right now?"

Use the answers you receive to revise your future newsletter content and create new products that solve those specific problems.

3. A personal story

Whether the story belongs to you, a customer, or a colleague, sharing a relevant tale with your readers helps them to connect with you and your brand.

How do you want to be thought of and remembered in the mind of your reader? Choose a story based on the answer to that question - it could be something funny, inspiring, even deep, but make sure that in addition to entertaining the reader, it also offers a valuable, problem-solving lesson.

4. Your latest blog post

Don't be afraid to share your latest blog post with your email list. Chances are that many of your customers may not be aware you've posted new content unless you email them to remind them.

Create a newsletter using the first paragraph of the blog post, together with a link encouraging the customer to "click here to read more."

5. A survey

Like a single question, a survey makes for useful, engaging newsletter content. Be sure to ask questions that address pain points and that will be useful to you in serving your customers.

Whatever your email newsletter contains, make sure it's not simply asking for the sale over and over again.

Profitable newsletter content that is helpful, educational, and addresses pain points will naturally move your customers into a "ready to buy" mindset.

Known as "The Smart Simple Marketing Coach," the tech-savvy Sydni uses a results-focused, "how to" approach in implementing simple, customized strategies so service professionals create profitable businesses in which they enjoy the lifestyle they choose.

Visit http://www.SmartSimpleMarketing.com for your FREE training course, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!

Article Source: http://EzineArticles.com/expert/Sydni_Craig-Hart/269943

Many Tools To Build Your List

By Katrina Oakley  |   Submitted On March 22, 2016

  

Building a list of prospects and customers is vital to growing your business and increasing sales. Autoresponders make it easy to keep prospects informed of specials and new products you have to offer. List building for business will make building a strong online business easy. There are many ways to build a list, use more than one to increase your business building list.

No way of list building is easier than another. All will net some signups if done correctly.

• Start a newsletter for your business. No matter what you do online, chances are new products or services come out on a regular basis. Build a list of people who are interested in what you do.
• Give away a free report. Everyone loves the word "free" many will fill in your list building form just to get something for free.
• If you have a website, pop up forms are a great way to catch people when they visit your site.
• Use social media such as Twitter, Facebook or LinkedIn to build your list. Simply announce your newsletter or free report in a post on all social networks.
• Ask your faithful reader list to let their friends know about your list and invite them to join.
• Forums are a great place to get signups to your list. There are forums on any subject and many will match your list subject.
• Share a list. Chances are you are building a downline while building your list. Help your downline by introducing your readers to their list and have them include an invite to yours in their list contact.
• Have a contest. Grow your list not only by giving away freebies, have a contest. If your business includes a blog, have a contest for content. Give the winning creator top billing on your blog for their efforts. The most important thing is keep readers interested and that list growing.
• Build more than one list. Your business may include many things you can build a list with. Blogging instruction, affiliate marketing, product distribution and even building a business online. Start a list for each aspect of building your business and gain faithful followers that will soon become your downline.
• Get advice from others who are successfully building their list. Most online business marketers are very willing to share their knowledge to help you grow your business.

Your list will grow your business very quickly, be prepared with email series directly related to why they signed up for your list. Educate yourself on the CAN-SPAM Act to insure that you are building your list in compliance. If your giveaway is a report on how to blog, create an email instructional series for your list to learn more about how to blog.

Navigating the internet is challenging, Internet marketing is complicated. Coach Kat and the Team at LGT Tools are here to help anyone learn to use technology to build a strong business foundation. Don't go it alone, it is not as easy as some will say. Learn to advertise and promote to make sales and get leads. http://katstoolbox.com

Article Source: http://EzineArticles.com/expert/Katrina_Oakley/540858

Free Website Traffic To Your Blog Or Website

By Les Perkins  |   Submitted On March 04, 2016

  

Free Traffic Source: Forum Marketing

Forum Marketing: Share your proficiency with people asking questions concerning your industry. In return, you'll get a steady circulation of website traffic to your website. You will certainly be the specialist, besides. To make sure that you obtain web traffic at all times you should spend addressing inquiries, make certain to hang out on your online forum advertising and marketing forums. Your trademark tells other online forum members who you are as well as the best ways to find out more regarding you.

Free Website Traffic Source: Blog Commenting

Blog Commenting: Very similar to and much like online forum marketing, blog commenting just varies in the platform it makes use of. As opposed to remaining in a public forum, the commenting occurs within a specific blog site. The link-back functions quite just. In nearly all blog site channels (WordPress, Blogger, etc) there is a field to enter your URL (your website address). If you're remark catches a viewer's focus, they'll click on the web link as well as visit your site.

Take care not to publish comment spam There is a requirement for caution when discussing links in the comment itself. Several blog writers don't take well to this, as it finds as a blatant attempt to siphon their web traffic to your website. Unless the web link you are posting directly answers a question, it's finest not to do it. The other benefit to blog commenting, even if you don't obtain several straight site visitors, is that the search engines see the link as well as your website obtains a tiny boost.

If you upload enough discuss on special blogs (different domains) you'll see a significant boost in free web traffic. Free Website Traffic Source: eBay: The concept of using eBay as a sales platform is quite simple. Post a product (often at a loss or at cost) to generate attention and post your URL in the description as a source for more information about the product or the subject. Because of the size and traffic on eBay, you'll reach thousands of new prospects. Other sales platforms to consider: Craigslist and Amazon.

Free Website Traffic Source: Contest Marketing

Contest Marketing: One of the fastest methods to produce non-purchased or free website traffic is to have a contest. It is a wonderful method to produce numerous inbound web links, as bloggers like to discuss pertinent contests with their visitors, being the one to break the news. A majority of site owners have actually found that the most effective contests to hand have a larger prize, instead of various smaller ones. Everyone loves to dream regarding that massive travel to Europe, instead of the totally free song download for example.

Large prizes produce large outcomes. Along with the boost of free website traffic, make certain to offer something to learn more about your visitors and who they are. Consider an easy newsletter subscription. This way you have their contact details should they win an offered prize as well, and you additionally can keep them informed concerning new material as you publish.

An example of efficient competition advertising was a Galapagos Journey for Two handed out by Red Mangrove Galapagos Lodges. Competition duration was open for a few months, greater than 4500 individuals got in and also the victor was drawn on video presentation. This contest produced a lot of free website traffic as well as new loyal subscribers and customers.

Written by Les Perkins COO Perkins National: Anyone can get my free book with details on How To Get Quick and Easy Website Traffic athttp://www.StartMyEngine.Net

Article Source: http://EzineArticles.com/expert/Les_Perkins/2254055

How Autoresponders Can Help Your Business

By Gabrielle Mia  |   Submitted On January 18, 2016

  

How Autoresponders can help your business

If you're thinking about starting your very own online business from scratch then one of the first things you'll want to think about is an autoresponder service. Read on to find out just how an autoresponder can help your business.

What is an autoresponder?, 

So firstly let me explain what an autoresponder actually is. In short it is a service that you use to generate emails automatically for you. These emails could be in the form of a newsletter or an update on an event you are holding etc.

Autoresponders allow you to collect email addresses from people, with their permission of course, through your websites or landing pages, turning them into a Lead.

If you have existing subscribers to your business then this is a way of getting information out to them automatically.

Examples of autoresponder services are Aweber, Listwire, Mailchimp, Getresponse, plus many more. I personally use Aweber as I've found it is the best one for me, but everyone will have their personal preference.

How can an autoresponder help your business?

So like I said before an autoresponder is a way of getting information out to your subscribers and if you have subscribers you'll definitely want to do this.

The best part about an autoresponder is that, as the name would suggest, it's automatic. So for example, if you had a message to send out to a particular list all you would need to do is compile that message, set a date when you want it to be broadcast and let the autoresponder do the rest. That means that if you have for example 1000 people in your list you don't have to send a message out to each individual and you can schedule a time for when you want it to go out.

Another great feature of an autoresponder is that if for example you have a newsletter that you want your subscribers to receive on a weekly or monthly basis you can set your autoresponder up to do this. So your newsletter will automatically go out on the dates that you set. How convenient is that? You could even do this with blog content. Say you write a new blog post each week, just set up your autoresponder so that your subscribers always get an update when a new blog is posted.

Why is an autoresponder important?

So why is this important for your business? Well firstly it's super convenient, and remember when it comes to creating a life that you love, you'll want to make your business as automated as possible. Autoresponders will make your life a whole lot easier. It will give you a load of time back that you should be spending on things that need more time.

You also need to keep in touch with your Leads and this is really important. Your leads are those people who have signed up for your free offer but who have not yet become paying customers. They are interested by what your business offers but something is still holding them back. You need that contact with them to try to entice them in. Keep feeding them information and offers and if its good enough they'll soon become customers.

The most important need for an autoresponder however is that all important List that you have. Your list is your most important asset to your business. These are your customers and without them you have no business. Making sure you follow up with your existing customers is essential for a thriving business and guess what the easiest way to communicate with them is? You got it, an autoresponder! Keep your follow ups on automation then you'll never miss a beat. Your emails will be going out automatically and you can have peace of mind that your existing customers are receiving the service they signed up for and keeping in touch with your business.

I hope this article brings you closer to success in your business.

If you found this article helpful you can find more tips on starting an online business on my website at: http://www.gabriellemia.com Here you will also find helpful tips on how to change certain aspects of your life and your mindset to set yourself up for success.

Get expert training in online marketing and run a successful business that you love.

Article Source: http://EzineArticles.com/expert/Gabrielle_Mia/2237490