Top 5 WordPress Plugins For E-Mail Marketing

 Gunjan Singh  |   Submitted On April 19, 2016

  

Even though many marketers consider e-mail as being obsolete, it is still an effective way to promote your business and connect with new audiences. According to a survey around 60% marketers believe that email marketing is 4 times more effective than any other technique. It is the best way of gaining trust, building a brand and retaining customers from all around the globe. For this, you don't need to spend a huge amount to manage this campaign. Here is the list of the top 5 WordPress plugins that helps you to complete this task in the easy and quick manner.

OptinMonster: This will give you an opportunity to easily customize the form you want to display on your site. You just need to install it and start customizing slide in, footer bar, a light box, etc. The reason behind its popularity is its exit intent pop-up. This pop-up helps to catch the attention of customers and ask them for subscribing to your mailing list before they leave your website.

LeadPages: Another outstanding plugin offer by WordPress is LeadPages, it allows you to create custom landing pages for your website by using templates and joining them to your e-mail list. Moreover, it also offers various modules that allow you to create custom opt-ins that allow the visitor to directly subscribe to your email list.

MailChimp: This is one of the most popular and highly appreciated e-mail marketing platforms, which just now connects with WordPress website. It is very easy to install and after installation, it allows you to create simple forms for your website and also design e-mail newsletters by using ready-made templates.

Attention Grabber Plugin: This is one of the most effective ways to attract the attention of your visitor toward your e-mail subscription when they visit your site. The best part about this platform is that it offers numerous features to you and also gives you an opportunity to easily track sign-ups on your website.

SumoMe's List Builder: Last but not the least plugin offer by WordPress is SumoMe's List Builder. It helps you to grab the attention of your customer at the time when they are about to leave your website. Most of the people confuse it with OptinMonster, but it is totally different. It is very flexible and allows you to share your content, image, video or any other media easily to social media channels. It also integrates with e-mail marketing channels easily to reach a huge number of audiences.

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Article Source: http://EzineArticles.com/expert/Gunjan_Singh/2184428

Four Ways to Cut Down on Spam

By Jordan Paraso  |   Submitted On April 23, 2013

  

It's a sad fact of life, but two decades have passed since the Internet first gained widespread acceptance among the general public, and we still have to deal with spam. Unsolicited and unwanted advertising continues to clutter cyberspace. It irritates all who receive it. And in worst-case scenarios, spam can even disable a website or email address if the volume is too heavy.

Worse, today's spammers have grown infinitely more sophisticated than their predecessors. Which means that even though most web browsers and email programs come with spam detectors, spammers with the skills, technology and determination can still find ways to deposit their pornography links, phishing schemes, and ridiculous get-rich-quick advertisements into the inboxes of unwilling recipients.

Fortunately, not all is lost. Here are four simple steps you can take to dramatically reduce the amount of spam that manages to find its way into your email inbox.

• Install CAPTCHA on your website forms to foil the bots. CAPTCHA, which stands for "Completely Automated Public Turing test to tell Computers and Humans Apart," requires people to enter a randomized code in order to submit an online form. The randomized code is often in the form of distorted, wiggly, or otherwise hard (but not impossible) to read lettering. Spam bots - the automatic email generators favored by today's sophisticated spammers - can't read the randomized code so they can't submit the form.


• Don't put your email address on your website. By itself, this will eliminate a lot of spam. But the decision has to be weighed against with other concerns, such as making it easy for site visitors to contact you. If, like most companies, you decide to include email addresses on your website, install PrivateDaddy. This free, open-source software hides your email address from spam bots while still making it visible to humans. Some web platforms, such as WordPress, even come with a plugin you can install.


• Turn off comments on your blog. Again, not an easy decision. But like leaving your email address off your website, it can help to reduce spam in the right situations. If you have a very active community of readers who post a lot of legitimate responses, the value of that community will outweigh the inconvenience of any spam that comes through. On the other hand, if you tend to get a small amount of random comments, chances are that many of them will be spam. Turning off comments will eliminate spammers' ability to get through using your blog.


• Unsubscribe from what you don't read. When you subscribe to a newsletter, blog, or other form of online communications, you give that business or organization permission to contact you via email. You may not want to receive what they send you, but technically it isn't spam. So they can - and will - send you stuff until you tell them to stop.

Legally, all email newsletters must have an unsubscribe link somewhere in the email. Usually, they make it hard to find by putting it at the very bottom of the page, in small print. But if you no longer read a newsletter or don't get any real value from it, hunt down that link and unsubscribe.

Be smart, be vigilant, and minimize the ways spammers can gain entrance to your email inbox. The small amount of time you invest will pay big dividends in reducing the amount of unwanted email you receive.

Jordan Paraso, Web Developer at Bop Design
Bop Design is a San Diego Web Design and Marketing Agency
Bop Design is a boutique marketing communications firm. We express your business' values through branding, advertising, print design and custom web design and development. We also help attract your ideal customer through affordable seo services and search engine marketing. Our focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.

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Article Source: http://EzineArticles.com/expert/Jordan_Paraso/873670

3 Must Have Tools for Novice Affiliate Marketers

By Joy Ireland  |   Submitted On April 09, 2016

  

Often beginners find themselves asking is there a special ingredient I missed?

Did (enter big name you like) just get lucky? Is there a secret?

While these are all practical questions you will find some of all those things if you look at other affiliate marketers, some did get lucky, some did get a special ingredient. I can't do the research to find out what all of those things are.

What I can do is explain the required elements that they all have in common.

Today I am going to cover something that all of them have in common.

Their own website

The most important tool of doing anything online, whether it is affiliate marketing or any other online marketing is a website.

It can be a free website however most people recommend a self-hosted WordPress website, they are easy to manage, and learn, loads of plugins to make it user friendly and visually appealing and being yours, no one can take it away from you.

A mistake that was commonly made a few years ago was building up Facebook fan pages instead of mailing lists. Facebook's algorithm was then changed and business owners could no longer reach as many fans as they wanted to.

The most important elements about your site is that it needs to

• Look professional
• Look credible (no spammy images please)
• Have some way of collecting email addresses (it doesn't matter if this is slow in the beginning)
• Have content that your ideal customer is looking for.

It has been quoted many times over that content is the reason search engines exist. It will pay you to remember that, always.

When building your site the main question to ask yourself is will it work?

Will whatever your uploaded be useful to your audience?

Will it work for your goal for it?

Remember content does not only provide information,

You could create content that has a primary goal of getting shared, another piece might be to drive subscribers, another to simply provide information and prove you are knowledgeable, then there are the pieces designed only to sell.

Make sure your site is a good mix of all.

I recommend every 10 pieces of content are broken down like this

2 sales

3 sharable

And 5 for entertainment and educational purposes.

An autoresponder

Due to technology people and customers attention spans have shortened over time. Most successful affiliate marketers have an autoresponder, I say most. There are people like Ben Settle that email daily that I do not believe use one but if you are looking for passive income and to work your customers through a sales funnel an autoresponder is truly the professional way.

Auto responders send emails based on a schedule you have created. This is usually a schedule that starts when someone subscribes and contains your welcome email that gives them whatever they opted in for, followed by a check up, or explanatory email, then your follow up sequence.

This can be a simple emailing a few times a week providing content and sales pitches or I have seen a complete 365 day funnel where everyday something is emailed, this requires evergreen content but can be set up over time and then emailed out as people subscribe.

The 2 most common mailing list service providers are GetResponse and Aweber. They are both premium providers but very affordable.

If you have a WordPress site and want to take the free route, MailPoet is very good but will mostly keep you in the spam folder unless you convince subscribers to whitelist you. This won't happen as often as you like and your open rates will suffer.

The option is there and completely yours to choose.

Backlinks

I hate to say it because I know it is the bane of every website owner's life, but the unfortunate reality is if you want to do well with search engine traffic you will need people linking to you.

You can no longer simply submit to article directories and hope it works.

Brian Dean from Backlinko provides details of the skyscraper method to build links. The premise is to create a better post than anything else out there and tell people about it. I don't like it personally but it does work.

Creating infographics is another method that you can use, you will need to share them with other site owners so that they know they exist and there are a few sites that you can visit that allow you to upload infographics.

Guest posting. Regardless of what you have heard guest posts are still a great way to build backlinks, you just need to be smarter about it than before. Choose sites that are really relevant to your ideal customer, make sure they have a low spam score by looking them up somewhere like Moz OpenSiteExplorer.

So yes although there might be a secret sauce so to speak, when it comes to affiliate marketing or any marketing online, these are the 3 things all the successful marketers have in common.

Sometimes it is good to break the rules, the choice is yours.

I am a copywriter, content marketer who blogs at Queen Optimize

Article Source: http://EzineArticles.com/expert/Joy_Ireland/2190464

Traffic Tips for the Week

By Anne O'Dwyer  |   Submitted On December 28, 2015

  

This morning I am dipping into a little book with great ideas, "SEO Step by Step", it is a book for beginners giving simple tips for improving search engine rankings to bring you free traffic. Many people think spending time on SEO is unnecessary and would rather spend time and money on paid advertising. However a few simple actions are well worth the time spent.

Meta tags, tags and images are today's topics. On your website there are three meta tags. First is the title tag, it is for the title of that particular page and is usually automatically taken from your title. The second is the keywords tag, as this has been abused by spammers it is pretty much irrelevant now.

Thirdly there is a meta description tag, which allows you to accurately describe what the page is about. You have probably seen these short descriptions when you are making a Google search. A good description is about 160 characters long, very relevant to the content of the page, Google is very keen on relevancy to help their searchers find what they are looking for. Although Google may select their own summary, write an inviting message to encourage people to click on your website in the searches, is always good practise.

If your website is created by WordPress you can add a plug-in in the <head> to set meta descriptions.

To get you pictures photos and images picked up by Google, make sure you set the tags correctly. Also make sure they are all stored on you website hosting, not on the picture directory as they would then get the search engine attention not your website.

The name of the image file, separated by dashes (maximum 70 characters) don't leave it as September 2014 jpg - give is a memorable relevant title.

Alt and Title tags describe the image. All tags should be short.

Where the picture sits on the page there should be a relevant description.

When you share a link on multi-media sites your picture will automatically be chosen, if it is not the one you wish to display you can choose a different image by clicking the arrow in the preview.

Pictures photos and images are picked up by search engines and make articles on Google and social media more clickable, so include them with your tags and titles to get your post noticed. The more clicks and shares you get, the better you website will be ranked.

Do you already have a business online that is making all the money you need? Use all the tips you can to grow it further, or if you are looking for a way to start a simple business online consider affiliate marketing and earn whilst you learn with a good mentor. Make 2016 a year to remember!

Here is the book mentioned, you will find many more great tips within its pages - "SEO step by step" by Caimin Jones.

Books to help you grow your business:

"The Power of Your Subconscious Mind" by Joseph Murphy.

"Feel the Fear and Do It Anyway" by Susan Jeffers.

"Building an Online Cash Cow" by Anthony Barlow.

"500 Social Media Marketing Tips" By Andrew Macarthy

"Microsoft Windows 8 Made Easy" by James Stables

Or there are some very good reconditioned Windows 7 Available

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Article Source: http://EzineArticles.com/expert/Anne_O'Dwyer/1211696