5 Effective Search Engine Marketing Tools You Should Know About

By Tejas Solapurkar  |   Submitted On December 28, 2015

  

These days, everything is getting online and that is why, every company has a website associated with it. But, if you really want marketing through that website, it is important that you are always a step ahead of your competitors who are in the same field. Search Engine Marketing has never been so important in the past than it is now.

These marketing tools help in promoting the website by boosting its visibility on various search engines. This article lays emphasis upon the top 5 search engine marketing tools one should look upon while promoting their websites.

1. Keyword Research Tools

Keywords are considered to be the soul of search on any search engine. In order to get your ad on the top of the search page, it is necessary to bid for the right keywords which are mostly searched by the users on the internet. It is also advisable not to make any hasty decision while selecting keywords. The most popular keyword research tools are the Google Traffic Estimator, SEO Book Keyword Tool, Microsoft Ad Intelligence and Google AdWords Keyword Tool.

2. Search Analytics Tool

It accounts to a crucial tool as a marketing tool. They express a graphical or numerical presentation of how much the website/blog is in trend among the user. If efficiently used, it will tell you the extent of success of your marketing efforts. It can act as a guide to take the right online ad related decisions in future. Some analytics tools are Clicky, Google analytics and mint.

3. Search Engine Rank Checking Tool

Successful SEOs keep a check on three basic parameters of a website they are working upon. They are - profit, trend of traffic and conversions. This tool also helps in analysing how a specific group of keywords is popular in search engine and also how often it should be used to increase the rank of website/blog. They also help in knowing the fact that how much a particular keyword's popularity has grown with the time. It has a special feature of plotting the graph which will display your ranking with respect to time. The various rank checking tools are - advanced web ranking and SEO book rank checker.

4. Competitive Research Tool

Various data providing services like Hitwise have catered the needs of providing data to their clients over a long period of time. The sad part is it's a quite expensive to buy data from such providers in the market. This drawback has eventually given birth to competitive research tool. This tool provides top keywords of various categories of data and also fetches the percentage of traffic driven by a particular keyword on the web. One of the amazing feature of this tool is it helps out to differentiate among the traffic driven by paid search ads or organic search. Various types of competitive research tools are - SEO Digger, Microsoft Ad Intelligence and KeyCompete.

5. Link Analysis Tool

The Link analysis tool is also an essential part of marketing tools. It provides a much in depth samples of inbound link data and also detect fresh link on the blog. This tool also helps users to download all the links indicating towards a particular website/blog. Various link analysis tools are - Google Webmaster Central, SEO Link Analysis, Xenu Link Sleuth and Advanced Link Manager.

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Article Source: http://EzineArticles.com/expert/Tejas_Solapurkar/1253515

6 Ideas to Promote Your Website for Free

By George Matthews  |   Submitted On March 02, 2016

  

If you already have a website up and running but you're lacking targeted visitors, check out 6 free ways to promote your website:

* Using Videos

Videos are extremely powerful if done right. Choose a topic you're comfortable to talk about and create a series of videos. You can place these videos on our blog but make sure you also upload them to YouTube and other video websites. You can also choose to have just a text post on your website and the video on the video websites.

Just be creative. There are many types of videos out there. You can simply show your screen, you can record yourself, whatever you want.

Make your videos interesting and captivating.

* Podcasting

Podcasts are becoming more popular every day. They allow you to connect directly to your audience and there are many people who prefer podcasts to read a post or watch a video. Just give it a try.

* Using Forums

Start up by creating a spreadsheet of all the forums in your niche. Open an account with each one of them and create a signature with a link or two pointing to your website. Then, search for threads where you are able to give a good insight. The more answers you give, the better. This will make you not only have more links pointing to your website (within your signature) as it will also allow you to become an authority in your niche since other people on the forums will start to recognize you.

* Articles

Although they're not so commonly used nowadays, it's always good to have links pointing to your website. And with articles sites, you can have this through the "Resource Box" at the end of the article.

* Commenting on other Blogs

There are many blogs that still have their comments open. Just make a list of the best blogs in your niche, and check the ones that allow you to have a link to your website. Then, once a day, go through all those blogs you found and see if you can leave a relevant comment. Make sure not to spam or saying anything redundant. Your credibility is on the line here.

* Guest Blogging

Guest blogging is pretty common nowadays and there are many blogs accepting guest posts. Again, you need to make a list of the most relevant blogs that accept guest posts and see their guidelines carefully. Then, just follow them and try to be accepted. Make sure the blogs you choose allow you to have at least one link pointing to your website.

Each one of these methods works on its own; but it's far better to use them all to see more results, sooner. Consistency is the key and with time, you'll see a steady growth in your new visitors and visitors coming back to your website.

If you want to have a fully responsive & beautiful website ready to convert or if you're struggling with getting targeted traffic to your website, make sure to visit WebsiteSprout - http://www.websitesprout.com.

Article Source: http://EzineArticles.com/expert/George_Matthews/2258541