NEW: Discover a Proven Way to Sell 4275% MORE eBooks in 72 Hours or Less (100% FREE)

By Ian Ross Hollander  |   Submitted On June 07, 2016

  

Are you an author, artist, internet marketer or aspiring entrepreneur who would LOVE to build buzz for your brand? Do you have great ideas, but a very small audience of people paying attention? Are you sick and tired of following internet marketing gurus, or trying "gimmicks" that are doomed to disappoint? I want to share with you a very simple, evergreen content marketing strategy that can literally transform your brand, blog, business and bank account... and make it happen in under a week as well.

Curious but not yet convinced? Continue reading as we take a closer look below.

A quick case study

In early May, we did a quick case study experiment for an aspiring author who wanted to sell more client consultations, and hoped to use her Amazon books to build "buzz" for her brand, and business. She is a spiritual "teacher" and author in the "psychic" development space. (an area and expertise where I am personally agnostic)

Believe it or not, her first book was selling fairly well, and was making anywhere from 5-10 sales per day at 2.99 per book.

But, her primary goal, which was failing in a big way, was to leverage these books into sales of her "off Amazon" content, like coaching, courses she has created, and so forth.

Her hope was to use her books to drive a constant stream of new traffic to one specific course she had recently created, and was informally promoting in the book covered in the case study.

Here is what we did, and here are the results.

On May 1, she sold 8 books at 2.99. Her profit on these sales, was roughly 16. (70% of each sale)

A few days before the first of May, we started submitting her book to many other publishing platforms, and pricing the book at "0". (free)

We then notified Amazon that we found her book on other platforms for free, which sets off their "price match guarantee" program.

On the morning of May 2nd, the book was now free on Amazon as well. (which made her VERY nervous... as she was liking that $$15-20 a day income stream for self esteem!)

By the end of the day, her FREE book was downloaded 169 times.

On May 3rd, the book was downloaded 351 times.

In 48 hours, she had gone a high of about 10 books a day, to averaging 250 downloads a day. Her book was now #1 in multiple categories on Amazon as well, in the free section.

Now, she was making no money from these "purchases" as it was a free transaction.

But, we made a few simple modifications to promotional material in the book, adding several big banner ads for promoting another free course she had elsewhere. This generated about 75 clicks to the sign up page for her free course, and generated somewhere around 40 or 50 new students.

Out of those students, just from those 2 days, about 12 have ended up purchasing a premium coaching program she teaches on a video based learning platform.

As I write this, a month later, the book continues to generate anywhere from 50, to 400 downloads a day. It continues to be a major source of free traffic, and it continues to convert strangers into subscribers, and subscribers into sales.

All 100% free. It will work the very SAME for you, no gimmicks, no gadgets, and no goofy gurus required!

NEW: Discover the Easiest FREE Online Marketing Strategies Proven to Build BUZZ For Your Blog, Brand, Business and Bank Account...100% FREE!

Article Source: http://EzineArticles.com/expert/Ian_Ross_Hollander/176337

5 Simple Tips for Maximised eCommerce Success

By Souvik Ganguly  |   Submitted On March 17, 2016

  

Every online shopping platform has a unique working style, making generalized assessment extremely difficult. Marketing strategies of an online chocolate store and a portal that sells mango milkshake online will naturally be different. However, there are some basic practices that tend to work in most cases. You can spend millions in advertisements, but without the right basics the chances of a successful run is quite low. I will list the most important tips that can maximize your success without having to spend a lot.

First impression is the one that counts

If your website fails to strike a good first impression, the other factors won't even matter. You can have the best logistics partners, the best deals, and the widest range of quality products, but all that will practically mean nothing without a good first impression. By first impression, I mean the first-screen feel. Try to showcase your best products and deals in the first screen without making it clumsy. The initial feel has to be attractive without being heavy. Simple layout with readable fonts, soothing color combination, and intuitive interface are the first three must-haves in any commercial website. You must realize that online users are not known for their patience when it comes to assessing a website. Most users tend to decide the fate of a website within the first 10 seconds. That is all the time that your website will have to attract and lengthen the stay duration of a new user.

Customer's trust is your first priority

When it comes to running a successful business, customer trust is a must-have. If you run a bakery business, try to be a trusted platform before asking your customers to buy bakery products online. The entire marketing strategy will become much easier if your brand is in the customer's good book. Customer trust is easy to gain if you strictly follow a transparent operating policy and consistently offer high-quality products. Like all other businesses, the eCommerce industry also revolves around customer trust. Even a single dissatisfied customer can hurt your market reputation.

Have a simple operating process

Confusing your customer is the last thing that you should do. The competitive nature of the current market has no room for a time-consuming operating process. Try to keep things simple and short. Easy search options and internal run-time search optimization are absolute necessities for eCommerce platforms. Your website should be able to predict the desired product based on recent search inputs and showcase them accordingly. No modern-day user will take the pain of going through your entire website for a particular item. All pages should be interlinked with variable tabs and buttons. Do not try to be creative with button labels. You must avoid being over creative with buttons and tabs. Use the most obvious and popular label to avoid creating any confusion.

Boosted purchase decisions

Use your back-end data correctly to identify the most popular categories and products offered by your platform. Prioritize your products according to their likability among users. Allow customers to add and remove multiple filters in their search options. As a business website you will naturally try to give your customers options, but too much of anything is usually bad. Think from a customer's point of view and shape your website accordingly. Have checkout buttons and related links on every product page. Never try to push-sell products, if you want to do well in the long run.

Data stream your products correctly

The on-site-search and filter navigation are critical to a website when it comes to sustained user footfall. Try to stream your data as perfectly as possible. Use your back-end and run-time traffic data correctly to make your website appealing and desirable.

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Article Source: http://EzineArticles.com/expert/Souvik_Ganguly/2242677

5 Effective Search Engine Marketing Tools You Should Know About

By Tejas Solapurkar  |   Submitted On December 28, 2015

  

These days, everything is getting online and that is why, every company has a website associated with it. But, if you really want marketing through that website, it is important that you are always a step ahead of your competitors who are in the same field. Search Engine Marketing has never been so important in the past than it is now.

These marketing tools help in promoting the website by boosting its visibility on various search engines. This article lays emphasis upon the top 5 search engine marketing tools one should look upon while promoting their websites.

1. Keyword Research Tools

Keywords are considered to be the soul of search on any search engine. In order to get your ad on the top of the search page, it is necessary to bid for the right keywords which are mostly searched by the users on the internet. It is also advisable not to make any hasty decision while selecting keywords. The most popular keyword research tools are the Google Traffic Estimator, SEO Book Keyword Tool, Microsoft Ad Intelligence and Google AdWords Keyword Tool.

2. Search Analytics Tool

It accounts to a crucial tool as a marketing tool. They express a graphical or numerical presentation of how much the website/blog is in trend among the user. If efficiently used, it will tell you the extent of success of your marketing efforts. It can act as a guide to take the right online ad related decisions in future. Some analytics tools are Clicky, Google analytics and mint.

3. Search Engine Rank Checking Tool

Successful SEOs keep a check on three basic parameters of a website they are working upon. They are - profit, trend of traffic and conversions. This tool also helps in analysing how a specific group of keywords is popular in search engine and also how often it should be used to increase the rank of website/blog. They also help in knowing the fact that how much a particular keyword's popularity has grown with the time. It has a special feature of plotting the graph which will display your ranking with respect to time. The various rank checking tools are - advanced web ranking and SEO book rank checker.

4. Competitive Research Tool

Various data providing services like Hitwise have catered the needs of providing data to their clients over a long period of time. The sad part is it's a quite expensive to buy data from such providers in the market. This drawback has eventually given birth to competitive research tool. This tool provides top keywords of various categories of data and also fetches the percentage of traffic driven by a particular keyword on the web. One of the amazing feature of this tool is it helps out to differentiate among the traffic driven by paid search ads or organic search. Various types of competitive research tools are - SEO Digger, Microsoft Ad Intelligence and KeyCompete.

5. Link Analysis Tool

The Link analysis tool is also an essential part of marketing tools. It provides a much in depth samples of inbound link data and also detect fresh link on the blog. This tool also helps users to download all the links indicating towards a particular website/blog. Various link analysis tools are - Google Webmaster Central, SEO Link Analysis, Xenu Link Sleuth and Advanced Link Manager.

To satiate knowledge, insights and Internet Marketing Strategies to increase business presence with abilities that are capable to help any idea to meet reality, kindly visit http://digitalmarketingadvise.com/.

Article Source: http://EzineArticles.com/expert/Tejas_Solapurkar/1253515