NEW: Discover a Proven Way to Sell 4275% MORE eBooks in 72 Hours or Less (100% FREE)

By Ian Ross Hollander  |   Submitted On June 07, 2016

  

Are you an author, artist, internet marketer or aspiring entrepreneur who would LOVE to build buzz for your brand? Do you have great ideas, but a very small audience of people paying attention? Are you sick and tired of following internet marketing gurus, or trying "gimmicks" that are doomed to disappoint? I want to share with you a very simple, evergreen content marketing strategy that can literally transform your brand, blog, business and bank account... and make it happen in under a week as well.

Curious but not yet convinced? Continue reading as we take a closer look below.

A quick case study

In early May, we did a quick case study experiment for an aspiring author who wanted to sell more client consultations, and hoped to use her Amazon books to build "buzz" for her brand, and business. She is a spiritual "teacher" and author in the "psychic" development space. (an area and expertise where I am personally agnostic)

Believe it or not, her first book was selling fairly well, and was making anywhere from 5-10 sales per day at 2.99 per book.

But, her primary goal, which was failing in a big way, was to leverage these books into sales of her "off Amazon" content, like coaching, courses she has created, and so forth.

Her hope was to use her books to drive a constant stream of new traffic to one specific course she had recently created, and was informally promoting in the book covered in the case study.

Here is what we did, and here are the results.

On May 1, she sold 8 books at 2.99. Her profit on these sales, was roughly 16. (70% of each sale)

A few days before the first of May, we started submitting her book to many other publishing platforms, and pricing the book at "0". (free)

We then notified Amazon that we found her book on other platforms for free, which sets off their "price match guarantee" program.

On the morning of May 2nd, the book was now free on Amazon as well. (which made her VERY nervous... as she was liking that $$15-20 a day income stream for self esteem!)

By the end of the day, her FREE book was downloaded 169 times.

On May 3rd, the book was downloaded 351 times.

In 48 hours, she had gone a high of about 10 books a day, to averaging 250 downloads a day. Her book was now #1 in multiple categories on Amazon as well, in the free section.

Now, she was making no money from these "purchases" as it was a free transaction.

But, we made a few simple modifications to promotional material in the book, adding several big banner ads for promoting another free course she had elsewhere. This generated about 75 clicks to the sign up page for her free course, and generated somewhere around 40 or 50 new students.

Out of those students, just from those 2 days, about 12 have ended up purchasing a premium coaching program she teaches on a video based learning platform.

As I write this, a month later, the book continues to generate anywhere from 50, to 400 downloads a day. It continues to be a major source of free traffic, and it continues to convert strangers into subscribers, and subscribers into sales.

All 100% free. It will work the very SAME for you, no gimmicks, no gadgets, and no goofy gurus required!

NEW: Discover the Easiest FREE Online Marketing Strategies Proven to Build BUZZ For Your Blog, Brand, Business and Bank Account...100% FREE!

Article Source: http://EzineArticles.com/expert/Ian_Ross_Hollander/176337

How 6 New Changes Coming to AdWords Will Affect AdSense Publishers

By Eyal A Katz  |   Submitted On June 02, 2016

  

In case you've lived in a well for the past couple of years, Google is absolutely in-love with mobile traffic. We don't need to tell you why - you already know that's where the audience is. But mobile is also where the largest potential for growth lies.

Ad networks have yet to fully crack or hack mobile advertising campaigns, which means there's still a ways to go to make advertisers and users happy.

But does Google still love us, publishers? Well, the messages we got from the GPS event were somewhat mixed. Most of them had little to do with AdSense directly, but can indirectly affect your earnings. So which direction will your AdSense revenues go, with these new updates on the AdWords side of the ad marketplace?

1. It's all about location, location, location - Local Search on Google Maps

The new Google Maps are going to offer attractive advertising capabilities for small businesses and local chain branches based on user location as well as other data.

Sounds pretty good for AdWords advertisers but what does this mean for AdSense publishers?

More Inventory = Less Competition

The laws of supply and demand tell us that if we increase supply of a certain product to satisfy increased demand we'll effectively stop prices from going up.

Or in digital advertising terms - more ad inventory means diminished demand for every ad unit and diminished CPCs and CPMs. Unless, with more inventory come greater ad budgets, especially if the new inventory is effective for advertisers. So this can actually be a blessing in disguise for AdSense publishers.

Search vs. Display

Google prefers clicks on their own turf. Of course they do. They don't have to share their revenues with publishers there. So offering a Google-owned locale-targeted inventory to advertisers is more than likely to take a bite out of that local search traffic.

Who Gets Paid for Embedded Maps?

will Google be adding ads to embedded Google Maps, and if so - who gets the revenue from the clicks in these local ads?

Another good question is what will happen to said ad units and publishers making a good living from in-map AdSense ads?

2. Who is bigger better for? - Expanded Text Ads Get Double Headlines & More Characters

Advertisers will now be able to include a two lines of 30 character each in clickable titles on their text ads, and 80 characters for a description line. Overall, this promises longer ads taking up more screen space in mobile searches.

This is great for search advertisers and Google, but for anyone trying to get organic traffic to monetize this is bad news. Looks like paid search ads are worth more to Google than the content you invested in making.

3. The Dread (or not) of Smart Pricing - Better Measurement of In-Store Conversions

At GPS, Google announced they will now be cross-checking users' mobile location history with PPC ads they've clicked and then attributing conversions to AdWords campaigns accordingly.

The goal of increased conversion measurement is to attract more advertisers. If Google is successful in this, it just means higher demand for AdSense inventory. And that will make everyone happy.

4. Not Just Responsive Ad Units - New Responsive Display Ads

Creating image ads for all ad sizes can be a pain. Especially for a small business advertiser. So often, you end up uploading image or flash ads in the most common sizes, and that's about it.

Google wants more competition between more advertisers over more inventory. By letting advertisers create responsive ads that can fit in more ad units, Google basically does just that. And this is great for everyone.

5. Targeting Your Device - Changes to device bidding

Google hopes (and we do too) that this will allow advertisers to spend their budgets more effectively and scale their ad spend quickly. Which would lead to more AdSense revenue for you (and Google).

6. Retargeting Gone Open - Lift on AdWords Demand Restriction

Other ad networks can display retargeting ads to users instead of AdSense, where AdSense is not implemented.

This might reduce CPCs for retargeting ads on AdSense, and hurt publishers relying on AdSense for revenues.

Local, Mobile, and Advertiser Oriented

Overall, the announcements at GPS are very advertiser oriented, and especially SMB (small to medium business) advertising budgets that have started to migrate over to the big F in increasing numbers.

Article Source: http://EzineArticles.com/expert/Eyal_A_Katz/2167080

How to Ace Your Content Marketing Contribution

By Michael Cohn  |   Submitted On June 02, 2016

  

By now, you probably realize how important content marketing is for your business. However, it is not enough to merely write content marketing materials. You need to do a really good job with them and truly touch your target audience.

You need to stand out from other competing content marketers

In a world where there is so much content online and so many business people who are trying to make their mark and to be the chosen ones, you need to do a really good job at being the outstanding one, the one who is able to solve the reader's problem.

• Establish and position yourself as the subject matter expert (SME): In order to be regarded as the SME, you need to establish a relationship with the other person. Once you have done that, you will need to build that relationship and nurture it until it becomes strong and enduring. At that point, you will be on your way to being regarded as a SME. That means that the other person will come to you first when they need what you are offering. That is absolutely the position that you want to be in. However, it is important to understand that it won't happen instantly. It takes time to solidify your position as SME.


• Everything in its time: The most important thing that you need to remember when it comes to your marketing content is that you must build the relationship before you can hope to sell anything. The reason for that is that you must build trust and credibility before anything else can or will happen. Without the relationship, nothing else well happen. That doesn't mean that you will never sell your products and/or services. It just means that you need to follow the steps in the right order. You can't skip any steps. Build the relationship and, at the appropriate time in the future, you will get everything that you want and all of your efforts will pay off.


• Figure out what your target audience wants and needs: Before you start writing any content, you must build your content marketing strategy. That strategy should be well-planned and properly executed. Once you have done that, you will be able to customize your writing to suit the needs of your target audience members. Remember always to follow the concept of WIIFM (What's In It For Me?). In other words, you must always put the needs of your target audience member above your own needs (and that of your business) and remember to leave your ego at the door. There is absolutely no room for ego in this situation, at least not if you want to get anywhere with your brand and your business.


• Knowing exactly how to customize your content: Once you have determined what your target audience wants and needs, it is time to customize your content so that it is the best that it can be for them. It actually should not be that difficult to accomplish. Once you have been able to wrap your mind around what your target audience needs and wants, it won't require so much effort on your part to make that happen. Of course, it is important to remember to include your story in that content because your goal is to touch the other person on an emotional/human level.


• Build a solid foundation for your content marketing: Once you have all of the pieces of knowledge in place, the next thing that you will need to do is to build a solid foundation for your content marketing. Before you do anything else, you need to build a foundation that is strong and that will stand the test of time. Your foundation should contain a specific type (or types) of content, it should be built on a specific content platform (blog, video), you will need to share your content in a consistent manner, and you should have the realistic expectation that your content will yield the results that you are seeking eventually (revenue, interactions, solid relationships, etc).


• Leveraging the audience: At that point, you will want to build up your target audience(s). What you will want to do is to increase your target audience and broaden who they are and what they want. You want loyal clients (eventually), not one-night stands. It is important for you to keep in mind that without your audience, you won't have a business. It is really that simple.

Conclusion

If you work long and hard at perfecting your content marketing materials, you will undoubtedly achieve what you set out to accomplish. They will eventually yield amazing results. Always keep in mind that you have more to learn and you will continue to perfect what you have. Your first goal is to get it on paper. After that, you can work on perfecting it until it hits the mark with your target audience.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

Article Source: http://EzineArticles.com/expert/Michael_Cohn/404898

Creating a Facebook Ad? Implement These Call to Action Tips

By Peg McDermott  |   Submitted On December 03, 2014

  

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Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.

When creating a Facebook ad, regardless of your company size or industry, the call to action is one of the most important factors. If your ad is boring and unattractive, you can't expect it to receive a high click through rate. On the other hand, if you implement a killer call to action, you may be surprised at how much traffic you drive.

Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:

1. Use at least one "action" keyword. A Facebook page is full of content and images, so your ad has to stand out in the crowd. By using an action keyword, you are telling your audience that you have something special to offer. You are telling them to take action now if they want to take advantage.
   
   Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.
   
   You can build off of these, based on your particular industry and offering, to create an even more powerful message. For example, if you are pushing a weight loss product, you could use a phrase such as "lose weight today" or "lose weight faster."


2. Don't beat around the bush. You only have so much time to grab the attention of your audience and convince them to click through.
   
   Don't make people read through your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you have reached your goal.


3. Ask a question. This is one of the best ways to engage your audience. Not only does a question draw people in, but it can improve your click through rate as they will be interested in learning the answer.
   
   Note: if asking a question, keep it short and sweet.

With these three call to action tips, you will find yourself taking a different approach when creating Facebook ads. Subsequently, you may also find that your campaign is generating better results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization.

Article Source: http://EzineArticles.com/expert/Peg_McDermott/661777