By Souvik Ganguly Submitted On March 17, 2016
Every online shopping platform has a unique working style, making generalized assessment extremely difficult. Marketing strategies of an online chocolate store and a portal that sells mango milkshake online will naturally be different. However, there are some basic practices that tend to work in most cases. You can spend millions in advertisements, but without the right basics the chances of a successful run is quite low. I will list the most important tips that can maximize your success without having to spend a lot.
First impression is the one that counts
If your website fails to strike a good first impression, the other factors won't even matter. You can have the best logistics partners, the best deals, and the widest range of quality products, but all that will practically mean nothing without a good first impression. By first impression, I mean the first-screen feel. Try to showcase your best products and deals in the first screen without making it clumsy. The initial feel has to be attractive without being heavy. Simple layout with readable fonts, soothing color combination, and intuitive interface are the first three must-haves in any commercial website. You must realize that online users are not known for their patience when it comes to assessing a website. Most users tend to decide the fate of a website within the first 10 seconds. That is all the time that your website will have to attract and lengthen the stay duration of a new user.
Customer's trust is your first priority
When it comes to running a successful business, customer trust is a must-have. If you run a bakery business, try to be a trusted platform before asking your customers to buy bakery products online. The entire marketing strategy will become much easier if your brand is in the customer's good book. Customer trust is easy to gain if you strictly follow a transparent operating policy and consistently offer high-quality products. Like all other businesses, the eCommerce industry also revolves around customer trust. Even a single dissatisfied customer can hurt your market reputation.
Have a simple operating process
Confusing your customer is the last thing that you should do. The competitive nature of the current market has no room for a time-consuming operating process. Try to keep things simple and short. Easy search options and internal run-time search optimization are absolute necessities for eCommerce platforms. Your website should be able to predict the desired product based on recent search inputs and showcase them accordingly. No modern-day user will take the pain of going through your entire website for a particular item. All pages should be interlinked with variable tabs and buttons. Do not try to be creative with button labels. You must avoid being over creative with buttons and tabs. Use the most obvious and popular label to avoid creating any confusion.
Boosted purchase decisions
Use your back-end data correctly to identify the most popular categories and products offered by your platform. Prioritize your products according to their likability among users. Allow customers to add and remove multiple filters in their search options. As a business website you will naturally try to give your customers options, but too much of anything is usually bad. Think from a customer's point of view and shape your website accordingly. Have checkout buttons and related links on every product page. Never try to push-sell products, if you want to do well in the long run.
Data stream your products correctly
The on-site-search and filter navigation are critical to a website when it comes to sustained user footfall. Try to stream your data as perfectly as possible. Use your back-end and run-time traffic data correctly to make your website appealing and desirable.
Article Source: http://EzineArticles.com/expert/Souvik_Ganguly/2242677
No comments:
Post a Comment