How to Handle PPC Problems in MLM

By David L. Feinstein  |   Submitted On April 05, 2016

  

Paid Advertising in MLM

You work hard in your MLM business and saved money for paid advertising. It's been a dream to use some sort of automation for your marketing and the road to success has been a climb. Finally, the day has come for you to launch your PPC campaign and you feel a bit unsure about the whole process. Yet, you feel ready to conquer the world, because you believe in yourself and your dream. So, you take the plunge and invest your nest egg into a campaign. A month passes and your campaign was a disaster. You check the data and find out that you had little traffic from the keywords and the script you used was generic. The frustration sets in and now you're worried about the future.

Ever been like this in a new venture, especially with PPC or other paid advertising and suffered horrible results for your MLM? If you haven't, but are looking into paid solutions to help your business, you should reconsider your options heavily, first. Organic traffic brings in higher numbers than paid solutions, no one likes ads. If you are bent on using PPC, then you want to read further and deal with the issues involved. A fair warning, other businesses are using the system to further their objectives and most are not successful. If you wish to proceed then please read on.

Common PPC MLM Problems

Now if you're looking to improve your MLM PPC campaign, one of the biggest issues you have to look at is your quality score. The quality score determines the quality of ads and landing pages used by the keyword. A higher score means the system believes your ads are relevant and useful. The ads are rated on 1-10 and a larger score keeps the competition down, the cost down and you may receive your lion's share of clicks. It's not guaranteed to work, most people scroll past the paid stuff and click on the organic elements first. One other problem is that your impressions and clicks may drop off due to either a budget, quality score or competition.

Dealing with the PPC Issues

Now let's wrap this up really quick on how to deal with your PPC problems and get your MLM business on track. Make sure your landing pages, keywords and ads are relevant. Throw in a negative keyword to reduce irreverent searches. You may want to split test ads to see what works better and it can improve your quality score. If your ads been dropping, you may need to improve your quality score or increase your bid amount. Your daily budget should never be reached, you may need to lower or rise it, depending on the data that your campaign suggests.

About The Author

David L. Feinstein, noted business coach and home business entrepreneur, is the author of various articles and books that help to empower individuals. To get the real innovative marketing knowledge and training, so you can be at the cutting edge of using technology to build your internet network marketing business correctly, visit; http://www.DavidLFeinstein.com

Article Source: http://EzineArticles.com/expert/David_L._Feinstein/123336

How Facebook Ads Can Improve Your Businesses

By Hugh Benjamin  |   Submitted On March 31, 2016

  

There are over one billion people using Facebook (as of Nov. 2015), showing a great potential for marketers, SEO agency professionals and brands to reach their target audience. The great thing about Facebook is that it's very large and active. People log into their accounts daily to check messages, like and share posts and communicate with people and brands.

What really sets Facebook apart from the other platforms is its high-tech capabilities. One area that is worth looking into is the Facebook ads platform. This is a rich and powerful tool that can be used to get your content in front of people who are most likely to engage and convert. Paid advertising is still a thriving business, especially for brands that are serious about promoting their products and services.

But as with any PPC campaign, you need to have a strategy in place. A lot of businesses give up on Facebook ads too soon. An SEO agency that offers social media management services can help develop a strategy and implement it for you.

Companies determined to launch a successful social media marketing campaign can use the following tips.

Get to Know Your Audience

Facebook ads come with a cool feature called "audience insights", and what this allows you to do is fine tune your target audience. You select an interest your prospects have and then data will be collected, which can be used to enhance your campaign. The criteria is quite extensive, allowing you to choose demographics, gender, age, location and so on.

Create Multiple Campaigns

You have a better chance of converting prospects by targeting specific interests than grouping together multiple interests. Mass marketing rarely works, especially in today's world where consumers want to feel connected with the brands they shop with. Separating your campaigns will also give invaluable insights into who is converting.

Don't Make Too Many Changes

Keep each change to a minimal. If you change too much too quickly, then you won't be able to determine what exactly caused your campaign to improve or decline. It also takes time for the Facebook algorithm to adjust to changes, so patience is key.

Watch, Analyze and Adjust

Keep a close eye on the analytics to see what needs to be changed. Pay attention to the age, gender, devices and regions of conversions. Also, there is an ad relevance score provided which tells you on a scale of 1 to 10 how relevant your ad is to the target audience you've selected.SEO agency professionals are fairly familiar with Facebook ads and can help you with learning the algorithm and A/B testing your ads.

I Think an Idea is a leading, full service internet marketing agency. I Think an Idea works with serious business owners small to large alike. Based out of Los Angeles, CA providing great results for services such as SEO, social media marketing, Online reputation management and PPC management. I Think an Idea can maximize your search engine presence and amplify your brand across social media channels, and help safeguard your reputation.

Article Source: http://EzineArticles.com/expert/Hugh_Benjamin/2237016