Facebook Ads To Generate Leads

By Rick Toney  |   Submitted On March 03, 2016

  

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Real estate marketing used to be about referrals, direct mail and flyers. Now, it's gone on-line and marketing through Facebook is an excellent digital marketing opportunity. If you are looking for an ad platform that allows precise demographic and behavioral targeting, then look no further than Facebook. This cost effective medium allows for a competitive advantage among local competitors.

If you are a Facebook user, then you have seen sponsored ads creep into your news feed. If you are thinking about creating a Facebook ad to generate leads, then you will need to get a few things in order to begin. The first must have is a Facebook business page. While it doesn't take a marketing professional to create Facebook ads, it does take some time to develop an ad set and make sure the ads are working. Each ad allows for an image as well as text and a call to action button. A variety of options are available for ad placement varying from a right-hand column advertisement to a mobile or desktop news feed. Understanding your target audience is an essential component in creating any successful Facebook ad campaign.

Ad Targeting

Facebook marketing allows for laser-focused targeting of leads and utilizing Facebook ads to promote real estate services can be a very cost-effective method for gaining qualified leads. Among the top targeting areas are income, behaviors and interests as well as geographic Location. As an example, Facebook offers a behavioral category that's termed "Likely to Move." Other great lead generation possibilities include targeting by life events or home value.

Ad Budgets

Ad budgets can vary significantly, but the biggest thing to pay attention to is the amount of return that you get. Most recommend starting off with a lower advertising budget that won't break the bank. Then determine how the ad is working through engagement and conversions.

Advertising can be done for as little as $2 a day with some major companies spending upwards of $200,000 per day. There are two different pricing systems that Facebook offers: cost per click (CPC) and cost per mile (CPM). The CPM is what you pay per thousand impressions whereas as the CPC allows you to set a price that you will pay for every time someone clicks on your Facebook ad.

Ad Objectives

Without having clear goals in place for a Facebook ad campaign, then you are wasting money. Facebook offers "objectives" which allow you to choose what you want from your ad campaign. Do you wish to increase website conversions? Promote a page? Get people to claim your offer? There are a wide variety of options available to choose from, but the increase in website conversions should be what you want to focus on primarily if the goal is to capture leads.

Capturing Leads

Want more leads? Sure everyone does. But many don't know what to do with them once they get a lead. Having a system in place to capture leads before placing a Facebook ad is crucial. Some wing the Facebook ads and wonder why little to no results are realized. Without planning ahead and having a solid lead capture system in place, the time and money spent on Facebook ads aren't worth it. Obtaining contact information, if only an email will help build up a database.

Without the ability to generate leads business won't come. That's why Facebook ads are a great and cost-effective way to generate highly qualified leads for just about any business. Real estate marketing experts generally agree that Facebook is one of the top ways to gain quality leads. Every day over 900 million people log in to Facebook, so it is a great platform to reach people on for a lead generation tool. Setting up a Facebook page is free, it's only when you want to create an ad that it costs money. Utilizing Facebook's advertising program as an inbound marketing tool can be done through highly targeted ads. A recent Merchant Circle study reported that over 20 percent of small businesses in America have utilized Facebook to help promote their business. And, over 65 percent of businesses stated they would use Facebook ads again. Facebook ads offer flexibility and are also user-friendly to set up and maintain.

Article Source: http://EzineArticles.com/expert/Rick_Toney/2103701

Hire Social Media Experts To Achieve Growth And Success For Your Business

By Abhilash Tyagi  |   Submitted On March 03, 2016

  

Social media is much more than just socializing and gossiping. Its benefits go well beyond even sharing content with hundreds of thousands of followers at once. It has, in fact, grown so much in scale to become an integral part of the marketing strategy of small and big businesses alike. Besides, social channels are now a dominant contributor to the success and growth of organizations across industry verticals. In a way, you simply can't afford to ignore the advantages that social media bring to your business.

So, what are those advantages that a business achieves with the help of social networking? First of all, the social sharing platform is a wonderful tool to know and understand the audience. It helps businesses become aware of their audience in a variety of ways, including age, gender, sex, geography, tastes, behavior and preferences. With such a deep insight into the customers, it becomes easy to bring changes to campaigns and products to boost the ROI.

Similarly, social networking platform makes it possible to target audiences in a more specific and effective way. It allows sharing of content, messages or ideas based on the location or geography of the audience. Together with catering to an existing band of customers, social channels are a great way to expanding the base and adding new prospects to the business. The best part is, your business is not limited by either distance or geography as it gets a bigger market to serve and capitalize upon.

More so, social media gives businesses the opportunity of engaging in a real-time and two-way communication with their customers. In doing so, it becomes easy to get instant feedback and broaden the insight on the customer perspective. Brands also leverage social platforms to boost market intelligence and stay ahead of their competitors by keeping a tab on their activities and movements on social channels. In addition, social networking gives a thrust to website traffic and search ranking.

Social media also brings ease and speed of sharing content and spreading brand messages to a wider audience. You won't have to spend a big sum of money to take your product's information to the target audience. With this easy sharing of content, your business stands to gain a lot through reaching to more users and converting them into prospects. And once more users know your business and its elements, it improves brand awareness and bring growth.

Furthermore, social networking platforms are now seen as a solid tool to generate leads and give a big push to the company towards growth and success. Fruitful relationships are also formed with customers on the back of improved dialogue and two-way communication. With so many benefits to avail, your business should never ignore the potential of social network. Hiring social media experts will bring all those benefits that your business needs.

So, go ahead and show your trust on experts only. In doing so, you leverage social media to the core and enrich your business in a big way. Don't take chances with those who are not experts on social networking.

Hi, I am Abhilash Tyagi, an SEO Analyst. I enjoy reading and writing and I write posts on topics of my interest and passion. My main aim is to provide useful information to readers. And Currently, I am employed with Mind Digital Group. Mind Digital offers social media experts for small to large Business Entities or Establishments. Follow on Twitter.

Article Source: http://EzineArticles.com/expert/Abhilash_Tyagi/2170569