Retargeting Campaign

By Richard La Compte  |   Submitted On December 27, 2014

  

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Retargeting is also known as remarketing. This is an online advertising that helps marketers to keep their brand in front of a bounced traffic after it left the marketer's website. For the majority of websites only two percent of the web traffic is being converted on the first visit. With retargeting campaign, companies have the ability of reaching and converting ninety-eight percent of users that does not convert right away.

The best thing about this campaign is that it keeps on following the people who previously visited the site.

How a Retargeting Campaign Works?

This campaign is a cookie-oriented technology that makes use of a Javascript code to follow the audiences from the web. This is how this works: you will have to put an unobtrusive and small piece of code on the website. This code is being referred to as the pixel. The pixel or code is unnoticeable to the site visitors. This does not have any effect on the performance of the site.

Each time that the visitor visits the site, it is expected that the code drops for the "anonymous browser cookie." Later on, as the cookied visitors kept on browsing the web, the cookie updates the retargeting provider about the right time for the advertisements to be served. The advertisements are being served to people who have visited the site before.

This campaign is proven to be effective as the advertisement focuses on the people that are already familiar with the brand. They already achieved the demonstrated interest from these people. Most marketers prefer to use this campaign because of the increased results on ROI.

When Does this type of Campaign Work?

A retargeting campaign is known as the most powerful conversion optimization and branding tool that best works for a business website. This is known to work best provided that it has a bigger digital strategy.

Apart from it, this is known to work well when combined with outbound and inbound marketing. Or better yet, demand generation is used. The strategies that involved AdWords, targeted display and content marketing are also excellent at attracting traffic. However, these still have little use to conversion optimization.

With retargeting campaign, this is proven essential to increase conversions. Although this may not drive people back to the website, the success lies in the use of one or many tools. These tools can help in retargeting and driving traffic. Thus, you can get the most from the traffic.

Why a Retargeting Campaign is Effective?

A retargeting campaign is proven to be effective in generating higher online sales. This is best in keeping and putting the brand at the center. The window shoppers are also brought back the moment that they are finally ready to purchase.

Each time that the customer sees all the targeting ads, the brand is quickly gaining recognition and traction. The increased conversions and high click through rates from retargeting campaigns give repeated exposure and good branding.

The best practice on a retargeting campaign is segmenting the visitors and designing the retargeting ad campaign for each group. The best retargeting campaign has the best promotion to offer and call-to-action!

Richard La Compte is an expert when it comes to making money online. If you are interested to learn how to make money online working part-time or full-time, click here to watch this free video.

Article Source: http://EzineArticles.com/expert/Richard_La_Compte/1998407

How To Choose Business Domain Names

By Ador Talukdar  |   Submitted On March 21, 2016

  

As a business owner or website owner, you may have faced the task of choosing suitable business domain names. Choosing business names may be a lot less simple process than choosing business domain names for a number of different reasons.

The tendency is to name the business, and then register a domain. However, what often happens, is that the domain matching the name of your business is perhaps already taken, as domains can be easily registered at much less than the cost of registering business names.

The names were thought to be critical components in branding and marketing. The Uniform Resource Locator or URL, is the address that is used to connect to your website, and so it was believed that easy recognition would come from business domain names that contained the name of the business. The issue is not that simple, as anyone can register a domain name, and it is done on first-come first-serve basis.

If the name of your business is my business, a good idea, was to choose business domain names that include the word my business. However, with the evolution of search engine technologies, including the name of the business in the domain may make it easy for humans to locate your site, but for search optimization, it was more important that the names include keywords, which tells the search engines what your business is about.

You can see that compromises were needed, and so did the search engines operators, who perceived that business domain names that contained keywords provided advantages, and they were also vulnerable to abuse by website owners who were able to get better ranking with top level domain names that contained keywords, but what was also deemed to be inferior content. They reacted
by penalising sites that contain keywords in top level domains or TLDs.

The task is complex, as it is still important that your business domain names are unique, and reflect the essence of your business, but should not include your keywords. It should also be unique, memorable, and not too long.

What was also important, was the extensions which are attached to the domain. However, the web is rapidly evolving and there are much more important considerations than extensions. The dot com extensions were once the most valued extension, but often they may have already been registered. The alternatives were others such as .net, .info, or .org.

These are no longer concerns, as there are now extensions available for every genre. Among the most important question now, when choosing business domain names, is whether a location should be included. There is no advantage to including a region, if your customers are anywhere in the world.

The best option is to obtain business domain names that match that of your business, and include a region only if your service is local.

Care must be exercised when choosing business domain names, as all guidelines should be followed to avoid penalties. You have to be very careful about it. This is very much important.

Article Source: http://EzineArticles.com/expert/Ador_Talukdar/992809

Four Ways to Cut Down on Spam

By Jordan Paraso  |   Submitted On April 23, 2013

  

It's a sad fact of life, but two decades have passed since the Internet first gained widespread acceptance among the general public, and we still have to deal with spam. Unsolicited and unwanted advertising continues to clutter cyberspace. It irritates all who receive it. And in worst-case scenarios, spam can even disable a website or email address if the volume is too heavy.

Worse, today's spammers have grown infinitely more sophisticated than their predecessors. Which means that even though most web browsers and email programs come with spam detectors, spammers with the skills, technology and determination can still find ways to deposit their pornography links, phishing schemes, and ridiculous get-rich-quick advertisements into the inboxes of unwilling recipients.

Fortunately, not all is lost. Here are four simple steps you can take to dramatically reduce the amount of spam that manages to find its way into your email inbox.

• Install CAPTCHA on your website forms to foil the bots. CAPTCHA, which stands for "Completely Automated Public Turing test to tell Computers and Humans Apart," requires people to enter a randomized code in order to submit an online form. The randomized code is often in the form of distorted, wiggly, or otherwise hard (but not impossible) to read lettering. Spam bots - the automatic email generators favored by today's sophisticated spammers - can't read the randomized code so they can't submit the form.


• Don't put your email address on your website. By itself, this will eliminate a lot of spam. But the decision has to be weighed against with other concerns, such as making it easy for site visitors to contact you. If, like most companies, you decide to include email addresses on your website, install PrivateDaddy. This free, open-source software hides your email address from spam bots while still making it visible to humans. Some web platforms, such as WordPress, even come with a plugin you can install.


• Turn off comments on your blog. Again, not an easy decision. But like leaving your email address off your website, it can help to reduce spam in the right situations. If you have a very active community of readers who post a lot of legitimate responses, the value of that community will outweigh the inconvenience of any spam that comes through. On the other hand, if you tend to get a small amount of random comments, chances are that many of them will be spam. Turning off comments will eliminate spammers' ability to get through using your blog.


• Unsubscribe from what you don't read. When you subscribe to a newsletter, blog, or other form of online communications, you give that business or organization permission to contact you via email. You may not want to receive what they send you, but technically it isn't spam. So they can - and will - send you stuff until you tell them to stop.

Legally, all email newsletters must have an unsubscribe link somewhere in the email. Usually, they make it hard to find by putting it at the very bottom of the page, in small print. But if you no longer read a newsletter or don't get any real value from it, hunt down that link and unsubscribe.

Be smart, be vigilant, and minimize the ways spammers can gain entrance to your email inbox. The small amount of time you invest will pay big dividends in reducing the amount of unwanted email you receive.

Jordan Paraso, Web Developer at Bop Design
Bop Design is a San Diego Web Design and Marketing Agency
Bop Design is a boutique marketing communications firm. We express your business' values through branding, advertising, print design and custom web design and development. We also help attract your ideal customer through affordable seo services and search engine marketing. Our focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.

Download our new white paper " Marketing 101: Marketing for Success " today!

Article Source: http://EzineArticles.com/expert/Jordan_Paraso/873670