Retargeting Campaign

By Richard La Compte  |   Submitted On December 27, 2014

  

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Retargeting is also known as remarketing. This is an online advertising that helps marketers to keep their brand in front of a bounced traffic after it left the marketer's website. For the majority of websites only two percent of the web traffic is being converted on the first visit. With retargeting campaign, companies have the ability of reaching and converting ninety-eight percent of users that does not convert right away.

The best thing about this campaign is that it keeps on following the people who previously visited the site.

How a Retargeting Campaign Works?

This campaign is a cookie-oriented technology that makes use of a Javascript code to follow the audiences from the web. This is how this works: you will have to put an unobtrusive and small piece of code on the website. This code is being referred to as the pixel. The pixel or code is unnoticeable to the site visitors. This does not have any effect on the performance of the site.

Each time that the visitor visits the site, it is expected that the code drops for the "anonymous browser cookie." Later on, as the cookied visitors kept on browsing the web, the cookie updates the retargeting provider about the right time for the advertisements to be served. The advertisements are being served to people who have visited the site before.

This campaign is proven to be effective as the advertisement focuses on the people that are already familiar with the brand. They already achieved the demonstrated interest from these people. Most marketers prefer to use this campaign because of the increased results on ROI.

When Does this type of Campaign Work?

A retargeting campaign is known as the most powerful conversion optimization and branding tool that best works for a business website. This is known to work best provided that it has a bigger digital strategy.

Apart from it, this is known to work well when combined with outbound and inbound marketing. Or better yet, demand generation is used. The strategies that involved AdWords, targeted display and content marketing are also excellent at attracting traffic. However, these still have little use to conversion optimization.

With retargeting campaign, this is proven essential to increase conversions. Although this may not drive people back to the website, the success lies in the use of one or many tools. These tools can help in retargeting and driving traffic. Thus, you can get the most from the traffic.

Why a Retargeting Campaign is Effective?

A retargeting campaign is proven to be effective in generating higher online sales. This is best in keeping and putting the brand at the center. The window shoppers are also brought back the moment that they are finally ready to purchase.

Each time that the customer sees all the targeting ads, the brand is quickly gaining recognition and traction. The increased conversions and high click through rates from retargeting campaigns give repeated exposure and good branding.

The best practice on a retargeting campaign is segmenting the visitors and designing the retargeting ad campaign for each group. The best retargeting campaign has the best promotion to offer and call-to-action!

Richard La Compte is an expert when it comes to making money online. If you are interested to learn how to make money online working part-time or full-time, click here to watch this free video.

Article Source: http://EzineArticles.com/expert/Richard_La_Compte/1998407

Facebook Ads To Generate Leads

By Rick Toney  |   Submitted On March 03, 2016

  

1

Real estate marketing used to be about referrals, direct mail and flyers. Now, it's gone on-line and marketing through Facebook is an excellent digital marketing opportunity. If you are looking for an ad platform that allows precise demographic and behavioral targeting, then look no further than Facebook. This cost effective medium allows for a competitive advantage among local competitors.

If you are a Facebook user, then you have seen sponsored ads creep into your news feed. If you are thinking about creating a Facebook ad to generate leads, then you will need to get a few things in order to begin. The first must have is a Facebook business page. While it doesn't take a marketing professional to create Facebook ads, it does take some time to develop an ad set and make sure the ads are working. Each ad allows for an image as well as text and a call to action button. A variety of options are available for ad placement varying from a right-hand column advertisement to a mobile or desktop news feed. Understanding your target audience is an essential component in creating any successful Facebook ad campaign.

Ad Targeting

Facebook marketing allows for laser-focused targeting of leads and utilizing Facebook ads to promote real estate services can be a very cost-effective method for gaining qualified leads. Among the top targeting areas are income, behaviors and interests as well as geographic Location. As an example, Facebook offers a behavioral category that's termed "Likely to Move." Other great lead generation possibilities include targeting by life events or home value.

Ad Budgets

Ad budgets can vary significantly, but the biggest thing to pay attention to is the amount of return that you get. Most recommend starting off with a lower advertising budget that won't break the bank. Then determine how the ad is working through engagement and conversions.

Advertising can be done for as little as $2 a day with some major companies spending upwards of $200,000 per day. There are two different pricing systems that Facebook offers: cost per click (CPC) and cost per mile (CPM). The CPM is what you pay per thousand impressions whereas as the CPC allows you to set a price that you will pay for every time someone clicks on your Facebook ad.

Ad Objectives

Without having clear goals in place for a Facebook ad campaign, then you are wasting money. Facebook offers "objectives" which allow you to choose what you want from your ad campaign. Do you wish to increase website conversions? Promote a page? Get people to claim your offer? There are a wide variety of options available to choose from, but the increase in website conversions should be what you want to focus on primarily if the goal is to capture leads.

Capturing Leads

Want more leads? Sure everyone does. But many don't know what to do with them once they get a lead. Having a system in place to capture leads before placing a Facebook ad is crucial. Some wing the Facebook ads and wonder why little to no results are realized. Without planning ahead and having a solid lead capture system in place, the time and money spent on Facebook ads aren't worth it. Obtaining contact information, if only an email will help build up a database.

Without the ability to generate leads business won't come. That's why Facebook ads are a great and cost-effective way to generate highly qualified leads for just about any business. Real estate marketing experts generally agree that Facebook is one of the top ways to gain quality leads. Every day over 900 million people log in to Facebook, so it is a great platform to reach people on for a lead generation tool. Setting up a Facebook page is free, it's only when you want to create an ad that it costs money. Utilizing Facebook's advertising program as an inbound marketing tool can be done through highly targeted ads. A recent Merchant Circle study reported that over 20 percent of small businesses in America have utilized Facebook to help promote their business. And, over 65 percent of businesses stated they would use Facebook ads again. Facebook ads offer flexibility and are also user-friendly to set up and maintain.

Article Source: http://EzineArticles.com/expert/Rick_Toney/2103701

Facebook Ads To Generate Leads

By Rick Toney  |   Submitted On March 03, 2016

  

1

Real estate marketing used to be about referrals, direct mail and flyers. Now, it's gone on-line and marketing through Facebook is an excellent digital marketing opportunity. If you are looking for an ad platform that allows precise demographic and behavioral targeting, then look no further than Facebook. This cost effective medium allows for a competitive advantage among local competitors.

If you are a Facebook user, then you have seen sponsored ads creep into your news feed. If you are thinking about creating a Facebook ad to generate leads, then you will need to get a few things in order to begin. The first must have is a Facebook business page. While it doesn't take a marketing professional to create Facebook ads, it does take some time to develop an ad set and make sure the ads are working. Each ad allows for an image as well as text and a call to action button. A variety of options are available for ad placement varying from a right-hand column advertisement to a mobile or desktop news feed. Understanding your target audience is an essential component in creating any successful Facebook ad campaign.

Ad Targeting

Facebook marketing allows for laser-focused targeting of leads and utilizing Facebook ads to promote real estate services can be a very cost-effective method for gaining qualified leads. Among the top targeting areas are income, behaviors and interests as well as geographic Location. As an example, Facebook offers a behavioral category that's termed "Likely to Move." Other great lead generation possibilities include targeting by life events or home value.

Ad Budgets

Ad budgets can vary significantly, but the biggest thing to pay attention to is the amount of return that you get. Most recommend starting off with a lower advertising budget that won't break the bank. Then determine how the ad is working through engagement and conversions.

Advertising can be done for as little as $2 a day with some major companies spending upwards of $200,000 per day. There are two different pricing systems that Facebook offers: cost per click (CPC) and cost per mile (CPM). The CPM is what you pay per thousand impressions whereas as the CPC allows you to set a price that you will pay for every time someone clicks on your Facebook ad.

Ad Objectives

Without having clear goals in place for a Facebook ad campaign, then you are wasting money. Facebook offers "objectives" which allow you to choose what you want from your ad campaign. Do you wish to increase website conversions? Promote a page? Get people to claim your offer? There are a wide variety of options available to choose from, but the increase in website conversions should be what you want to focus on primarily if the goal is to capture leads.

Capturing Leads

Want more leads? Sure everyone does. But many don't know what to do with them once they get a lead. Having a system in place to capture leads before placing a Facebook ad is crucial. Some wing the Facebook ads and wonder why little to no results are realized. Without planning ahead and having a solid lead capture system in place, the time and money spent on Facebook ads aren't worth it. Obtaining contact information, if only an email will help build up a database.

Without the ability to generate leads business won't come. That's why Facebook ads are a great and cost-effective way to generate highly qualified leads for just about any business. Real estate marketing experts generally agree that Facebook is one of the top ways to gain quality leads. Every day over 900 million people log in to Facebook, so it is a great platform to reach people on for a lead generation tool. Setting up a Facebook page is free, it's only when you want to create an ad that it costs money. Utilizing Facebook's advertising program as an inbound marketing tool can be done through highly targeted ads. A recent Merchant Circle study reported that over 20 percent of small businesses in America have utilized Facebook to help promote their business. And, over 65 percent of businesses stated they would use Facebook ads again. Facebook ads offer flexibility and are also user-friendly to set up and maintain.

Article Source: http://EzineArticles.com/expert/Rick_Toney/2103701

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http://myfirst10kbusiness.blogspot.nl/

The Art of Using Auto-Responders in Your Online Business

By Dan Grijzenhout  |   Submitted On April 16, 2016

  

Auto-responders are a tool built into most message management systems. Whether you are using Mail Chimp, AWeber, Constant Contact, IContact or almost any other quality messaging service, an auto-responder will be built into the product suite.

What they allow you to do is send out a series of messages to your e-mail subscriber customer at intervals without manually having to do any work beyond the original setup of your e-mail campaign series.

For example, when they first subscribe to you, it is customary to send them a welcome message that tells them a little more about you or your organization and possibly provides them with a gift they hopefully will value. Gifts can be created in many forms and it is entirely up to you as to what you decide to give them and by the way, it often transpires that the person is willing to sign up to you because you have advertised the gift beforehand, they have seen it and they want it - so give good thought to what you give out as it may be what gets them to sign up in the first place. A few guiding principles for your gift:

• To keep your costs down or at nil, make it something that can be electronically transferable to the person signing up.


• The gift most often should be educational or inspirational to them in some way - so they do remember it over time and treasure that you were willing to part with it


• It should be perceived as being a gift of high value to them - they will treasure it more and you don't want them to feel insulted by it - I recommend you think hard and give them something you would value if you were in their shoes.


• It should be something that stands out - is unique - you don't want to give them something that they can get anywhere on the Internet. Make them feel special.


• The gift should have relevance to your business. After all, it is your type of business they have expressed an interest in when they signed up in the first place.

So here are some gift ideas that I think may be useful to someone just signing up to your business.

• A checklist of good ideas that they can use to make money in some fashion if they apply themselves.


• A checklist of something relevant to your business. Are you in Travel? How about a checklist of things to pack when you go on a trip - etc.


• Are you an online trainer? Give them a coupon for a free course.


• Have you written and published anything? Give them a copy of it or let them download a free copy of it electronically.


• Give them an application or some software that could be useful to them.


• Give them a template or templates of something (Could be done in Excel, or PowerPoint, etc.)


• A free sample of something


• A plugin of some sort, custom ringtones, screensaver, free music access, etc. - you get my drift.

So this gets us past the first thing you do with your auto-responder. You can automate all of this so they can signup, get their gift and you don't need to manually do any additional work at all except for maybe view your signup statistics periodically.

Once they have signed up, start sending them periodical useful information such as a newsletter. Most marketers will get something out to their subscriber base about once a week or so. The newsletter really shouldn't be trying to sell them anything, just convey some more knowledge or insights to them to help them during their day. You want to send them content that they will want to see and that they will be looking forward to your next installment with a desire to open the next message from you when it arrives.

Pat Flynn, a well respected and successful online marketer says he only sends them a promotional message about every one in seven messages. A strategy like this is a good thing to keep in mind. As you set up your auto-responder campaign, it's a good idea to be thinking of setting up a series of 30 or more messages in a periodic sequence, carefully interspersing your promotional messages so that they don't feel inundated with pressures to purchase anything. You want them believing you are in a relationship with them - that you are not just a salesman.

And when they get to the end of your auto-responder series, hopefully they have purchased something by then. But in any case, keep the relationship going - you can have multiple campaigns built into your messaging platforms over time. A second series of e-mails can start after the first one concludes. These cost you nothing but a bit of time to setup - and they are well worth it as you never know when your prospect will choose to buy or who he or she will tell about you if they like you - which helps you grow.

So use auto-responders in your business and give them careful thought when setting up. You may find that over time, they become the heart and soul of the marketing side of your business venture. Good luck in your marketing activities.

About Dan Grijzenhout: Dan has lived a successful entrepreneurial career for over 30 years. He has been a consultant, entrepreneur, systems architect and developer, investor, business owner and is now an author, online course creator and teacher, sharing his years of experience and knowledge with others. Search for the name - Dan Grijzenhout - on Amazon to see his available books and e-books.

You can find Dan's available online courses at https://www.udemy.com/user/dan-grijzenhout/
And Dan's articles and blog posts at http://howto-guru.com/Home.php/

Article Source: http://EzineArticles.com/expert/Dan_Grijzenhout/2147833