Creating a Facebook Ad? Implement These Call to Action Tips

By Peg McDermott  |   Submitted On December 03, 2014

  

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Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.

When creating a Facebook ad, regardless of your company size or industry, the call to action is one of the most important factors. If your ad is boring and unattractive, you can't expect it to receive a high click through rate. On the other hand, if you implement a killer call to action, you may be surprised at how much traffic you drive.

Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:

1. Use at least one "action" keyword. A Facebook page is full of content and images, so your ad has to stand out in the crowd. By using an action keyword, you are telling your audience that you have something special to offer. You are telling them to take action now if they want to take advantage.
   
   Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.
   
   You can build off of these, based on your particular industry and offering, to create an even more powerful message. For example, if you are pushing a weight loss product, you could use a phrase such as "lose weight today" or "lose weight faster."


2. Don't beat around the bush. You only have so much time to grab the attention of your audience and convince them to click through.
   
   Don't make people read through your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you have reached your goal.


3. Ask a question. This is one of the best ways to engage your audience. Not only does a question draw people in, but it can improve your click through rate as they will be interested in learning the answer.
   
   Note: if asking a question, keep it short and sweet.

With these three call to action tips, you will find yourself taking a different approach when creating Facebook ads. Subsequently, you may also find that your campaign is generating better results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization.

Article Source: http://EzineArticles.com/expert/Peg_McDermott/661777

Facebook Ads To Generate Leads

By Rick Toney  |   Submitted On March 03, 2016

  

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Real estate marketing used to be about referrals, direct mail and flyers. Now, it's gone on-line and marketing through Facebook is an excellent digital marketing opportunity. If you are looking for an ad platform that allows precise demographic and behavioral targeting, then look no further than Facebook. This cost effective medium allows for a competitive advantage among local competitors.

If you are a Facebook user, then you have seen sponsored ads creep into your news feed. If you are thinking about creating a Facebook ad to generate leads, then you will need to get a few things in order to begin. The first must have is a Facebook business page. While it doesn't take a marketing professional to create Facebook ads, it does take some time to develop an ad set and make sure the ads are working. Each ad allows for an image as well as text and a call to action button. A variety of options are available for ad placement varying from a right-hand column advertisement to a mobile or desktop news feed. Understanding your target audience is an essential component in creating any successful Facebook ad campaign.

Ad Targeting

Facebook marketing allows for laser-focused targeting of leads and utilizing Facebook ads to promote real estate services can be a very cost-effective method for gaining qualified leads. Among the top targeting areas are income, behaviors and interests as well as geographic Location. As an example, Facebook offers a behavioral category that's termed "Likely to Move." Other great lead generation possibilities include targeting by life events or home value.

Ad Budgets

Ad budgets can vary significantly, but the biggest thing to pay attention to is the amount of return that you get. Most recommend starting off with a lower advertising budget that won't break the bank. Then determine how the ad is working through engagement and conversions.

Advertising can be done for as little as $2 a day with some major companies spending upwards of $200,000 per day. There are two different pricing systems that Facebook offers: cost per click (CPC) and cost per mile (CPM). The CPM is what you pay per thousand impressions whereas as the CPC allows you to set a price that you will pay for every time someone clicks on your Facebook ad.

Ad Objectives

Without having clear goals in place for a Facebook ad campaign, then you are wasting money. Facebook offers "objectives" which allow you to choose what you want from your ad campaign. Do you wish to increase website conversions? Promote a page? Get people to claim your offer? There are a wide variety of options available to choose from, but the increase in website conversions should be what you want to focus on primarily if the goal is to capture leads.

Capturing Leads

Want more leads? Sure everyone does. But many don't know what to do with them once they get a lead. Having a system in place to capture leads before placing a Facebook ad is crucial. Some wing the Facebook ads and wonder why little to no results are realized. Without planning ahead and having a solid lead capture system in place, the time and money spent on Facebook ads aren't worth it. Obtaining contact information, if only an email will help build up a database.

Without the ability to generate leads business won't come. That's why Facebook ads are a great and cost-effective way to generate highly qualified leads for just about any business. Real estate marketing experts generally agree that Facebook is one of the top ways to gain quality leads. Every day over 900 million people log in to Facebook, so it is a great platform to reach people on for a lead generation tool. Setting up a Facebook page is free, it's only when you want to create an ad that it costs money. Utilizing Facebook's advertising program as an inbound marketing tool can be done through highly targeted ads. A recent Merchant Circle study reported that over 20 percent of small businesses in America have utilized Facebook to help promote their business. And, over 65 percent of businesses stated they would use Facebook ads again. Facebook ads offer flexibility and are also user-friendly to set up and maintain.

Article Source: http://EzineArticles.com/expert/Rick_Toney/2103701

Tips and Traps of Using Facebook for Business

By Romeo Caporaso  |   Submitted On May 05, 2016

  

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Here are some tips on the topic of using Facebook for business.

• Let's say that Facebook isn't for everyone, but even if you do not have your own personal Facebook account - someone else can do this for your business provided it works for your business. Try delegating it to someone who loves Facebook but stay involved check scheduled posts.

• Don't just put the Facebook page up and expect it to work on its own, it needs regular interaction and status updates. So be consistent and update it often. Have a target of say at least 4 Facebook updates per month. You will need at least 1 hour per month to post statuses updates plus engaging in Facebook to give it a chance of success and begin to lead generate.

• Consider using Facebook ads such as boosting your post or promoting your page to get likes. For the small costs the reach to the many Facebook users can be well worth considering.

• Facebook is a fantastic way to reconnect with many people from our past, Facebook is a great way to remind people of what you do and as they already know you, they are more likely to buy from you.

• Referrals can be more effective on Facebook, people ask for a particular type of trade person or service who can be trusted, someone you know may recommend you. Hopefully it happens to you all the time.

• Facebook would only really work well in conjunction with all your other marketing, it is important to have many arms of marketing to compliment your Facebook and not overly rely on it. It can also be integral to extending your face to face marketing presence.

• With organisations now checking your behaviour on social media, it is important you maintain proper ethics and behaviour on your Facebook page. Never be negative and critical.

• Facebook is more suitable for consumer reach rather than business to business which may be more suitable to LinkedIn.

• Heart touching pics, tips, inspirations and motivations, travel or food pictures are just some of the engaging status updates which can put your business name in front of a huge consumer reach.

• Some professions or franchises may be limited in what they can do on Facebook or Online in general.

• Facebook can help you build extra trust, understanding and your business services, try posting the answer to that question you get asked ten times a day.

• Video is going to be the next big thing in marketing, ultimately this is a great way to get a lead into a face to face meeting. Also a way for you to sell without being there.

• Know if Facebook is worth the effort and know what is a conversion worth to your business.

• You can line up and prepare all your upcoming Facebook posts called scheduling. Get your staff to engage tag into it to further spread its reach.

• One of the biggest traps is bad mouthing of your business. This can happen to any business, what is important is the business is quickly aware of it and takes quick action to reduce the damaging talk with rectifying action or responses.

• Promote your Facebook page in your email signatures and business cards.

• Put your closing or opening times on Facebook. It should be your first go to place to update your customers quickly.

• Don't sell in every post. Make a call to action sparingly or every seventh post.

Romeo Caporaso is a tax agent and small business accountant based in Adelaide South Australia. He conducts business networking groups which discuss business challenge topics. For more business tips and topics visit our business blog athttp://www.taxaccountingadelaide.com.au/info-for-businesses

Article Source: http://EzineArticles.com/expert/Romeo_Caporaso/690698

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