NEW: Discover a Proven Way to Sell 4275% MORE eBooks in 72 Hours or Less (100% FREE)

By Ian Ross Hollander  |   Submitted On June 07, 2016

  

Are you an author, artist, internet marketer or aspiring entrepreneur who would LOVE to build buzz for your brand? Do you have great ideas, but a very small audience of people paying attention? Are you sick and tired of following internet marketing gurus, or trying "gimmicks" that are doomed to disappoint? I want to share with you a very simple, evergreen content marketing strategy that can literally transform your brand, blog, business and bank account... and make it happen in under a week as well.

Curious but not yet convinced? Continue reading as we take a closer look below.

A quick case study

In early May, we did a quick case study experiment for an aspiring author who wanted to sell more client consultations, and hoped to use her Amazon books to build "buzz" for her brand, and business. She is a spiritual "teacher" and author in the "psychic" development space. (an area and expertise where I am personally agnostic)

Believe it or not, her first book was selling fairly well, and was making anywhere from 5-10 sales per day at 2.99 per book.

But, her primary goal, which was failing in a big way, was to leverage these books into sales of her "off Amazon" content, like coaching, courses she has created, and so forth.

Her hope was to use her books to drive a constant stream of new traffic to one specific course she had recently created, and was informally promoting in the book covered in the case study.

Here is what we did, and here are the results.

On May 1, she sold 8 books at 2.99. Her profit on these sales, was roughly 16. (70% of each sale)

A few days before the first of May, we started submitting her book to many other publishing platforms, and pricing the book at "0". (free)

We then notified Amazon that we found her book on other platforms for free, which sets off their "price match guarantee" program.

On the morning of May 2nd, the book was now free on Amazon as well. (which made her VERY nervous... as she was liking that $$15-20 a day income stream for self esteem!)

By the end of the day, her FREE book was downloaded 169 times.

On May 3rd, the book was downloaded 351 times.

In 48 hours, she had gone a high of about 10 books a day, to averaging 250 downloads a day. Her book was now #1 in multiple categories on Amazon as well, in the free section.

Now, she was making no money from these "purchases" as it was a free transaction.

But, we made a few simple modifications to promotional material in the book, adding several big banner ads for promoting another free course she had elsewhere. This generated about 75 clicks to the sign up page for her free course, and generated somewhere around 40 or 50 new students.

Out of those students, just from those 2 days, about 12 have ended up purchasing a premium coaching program she teaches on a video based learning platform.

As I write this, a month later, the book continues to generate anywhere from 50, to 400 downloads a day. It continues to be a major source of free traffic, and it continues to convert strangers into subscribers, and subscribers into sales.

All 100% free. It will work the very SAME for you, no gimmicks, no gadgets, and no goofy gurus required!

NEW: Discover the Easiest FREE Online Marketing Strategies Proven to Build BUZZ For Your Blog, Brand, Business and Bank Account...100% FREE!

Article Source: http://EzineArticles.com/expert/Ian_Ross_Hollander/176337

Is It Worth Investing in an E-Payment Solution for Your Business?

By Karina Popa  |   Submitted On March 16, 2016

  

E-payment, also known as electronic payment, lets people, companies, governments and non-government organizations make cashless payments for products and services by means of credit/debit cards and mobile gadgets or the Internet. This method offers some advantages such as increased sales, lower transaction costs and time savings. However, it is prone to online fraud and could possibly cause additional business expenses.

E-Payment Pros

Convenience and Increased Speed

E-payment is more convenient than traditional payment methods like cash or check. It allows you to pay for products and services 24/7, the whole year-round, from the comfort of your home or anywhere you are. So, you do not have to go to the bank or merchant office, or fall in line and wait for your turn. You do not have to wait for check clearing to access the funds you need. Furthermore, it takes away the risks involved when carrying cash.

More Sales

Since online banking and shopping has become more common, less people are paying in the form of cash. A 2014 survey reveals that 75% of the individuals surveyed brought less than $50 each day. This means that electronic options are fast becoming the top choice of payment method. E-payment lets businesses make sales to customers who like to pay electronically and thus, gives them an advantage over their competitors that only accept payments through traditional methods.

Lower Transaction Costs

There are no extra charges for paying in cash. However, you spend on trips to the shops and postage, when you pay in the form of checks. On the other hand, you pay nothing or very small fees when paying online or swiping your card. At the end of the day, e-payment allows individuals and businesses alike to save on transaction fees that could amount to hundreds or thousands of dollars.

E-payment Cons

Security Issues

Strict measures like symmetric encryption are designed to make e-payment safe to use, but it is prone to hacking. As an example, fraudsters use phishing attacks to deceive trusting users into giving the log-in information of their e-wallet, which they get and use to gain entry to the victim's financial and personal details. However, a faulty authentication hurts the e-payment systems, which is why high-caliber identity verification measures - such as facial recognition and biometrics - should be used. Otherwise, your card can be used by others and they could get away with it.

Disputed Transactions

When someone else uses your e-money without the proper authorization, you could identify the unknown charge and go to your bank, credit card company or online payment processor to file a claim. However, it would be difficult to accomplish and get a refund if you do not have enough information about the person who did the transaction.

Additional Business Costs

Electronic payment systems have a need to secure confidential financial information saved in a business's computer system from unauthorized people. These companies that have in-house e-payment systems must incur extra costs for the installation, procurement and maintenance of expensive payment and security technologies.

As a landlord, to be able to collect rent online could mean more time and energy for you, time and energy that could be spent on other things. This is why you should invest in a system that enables your tenants to pay rent online. We can help you with this- visit our website today!

Article Source: http://EzineArticles.com/expert/Karina_Popa/1432444

Simple Tips To Secure Your Website From Hackers

By Gunjan Singh  |   Submitted On February 18, 2016

  

Nowadays, stealing your personal data over the internet is a common thing. Hacking of the personal data is the main reason why people hesitate from the online money transaction. And in the result, you will lose so many customers. So while designing your site, you have to take care of the security issues. This is because if you provide the safe and secure gateway to your consumer then they will never think twice before handing over their money to you.

The first thing you need to do is to consult a well-established web designing company, which provide you the safe access of website to you and your users as well. If you provide a secure platform to your customer so they can easily trust in you and this may also help you to increase the number of customers to the site. Following are some tips which help to secure your website from the hackers.

Keep All The Software Updated: All the new plug-ins or bugs which are included in the latest version will help to provide a secure platform to your customer. So, if you really want to protect your site from the hackers so always keep it up-to-date.

Use Strong Passwords, Change Regularly: Generally, hackers try to track the username and password combination, so that they can easily hack your site or steal the complete data of your valued customers. To avoid this problem always use a strong password, and change it on the regular basis.

Build An Extra Layer Of Security Around Your Site: To protect your site from the hackers always use plug-ins that offer an extra layer of security to your website. This is a must for the security of your website and for your business as well.

Switch To HTTPS: To protect your site from the hackers use HTTPS, which is considered as hypertext transfer protocol secure. This is a safest internet communication protocol, which makes the data of your valued customers confidential.

Delete Your Installation Folder: Don't forget to delete the installation folder from your desktops after completing the installation process. This is because if you still have this folder on your PC so anyone can use it and control your website.

So what are you waiting for? Your website only attracts customers if it provides guaranteed security to them, otherwise, they will never come to your site and which in result a great loss for your business. Keep in mind, that security of the customer personal information is your first responsibility and don't take it lightly. This is because only a secure and safe site is able to attract huge customers and grow your business as well.

Looking for PHP Web Development Services in Delhi? contact Web Click India. A well reputed Website Designing Company In Delhi provides eCommerce designing, static, dynamic designing, etc.

Article Source: http://EzineArticles.com/expert/Gunjan_Singh/2184428