NEW: Discover a Proven Way to Sell 4275% MORE eBooks in 72 Hours or Less (100% FREE)

By Ian Ross Hollander  |   Submitted On June 07, 2016

  

Are you an author, artist, internet marketer or aspiring entrepreneur who would LOVE to build buzz for your brand? Do you have great ideas, but a very small audience of people paying attention? Are you sick and tired of following internet marketing gurus, or trying "gimmicks" that are doomed to disappoint? I want to share with you a very simple, evergreen content marketing strategy that can literally transform your brand, blog, business and bank account... and make it happen in under a week as well.

Curious but not yet convinced? Continue reading as we take a closer look below.

A quick case study

In early May, we did a quick case study experiment for an aspiring author who wanted to sell more client consultations, and hoped to use her Amazon books to build "buzz" for her brand, and business. She is a spiritual "teacher" and author in the "psychic" development space. (an area and expertise where I am personally agnostic)

Believe it or not, her first book was selling fairly well, and was making anywhere from 5-10 sales per day at 2.99 per book.

But, her primary goal, which was failing in a big way, was to leverage these books into sales of her "off Amazon" content, like coaching, courses she has created, and so forth.

Her hope was to use her books to drive a constant stream of new traffic to one specific course she had recently created, and was informally promoting in the book covered in the case study.

Here is what we did, and here are the results.

On May 1, she sold 8 books at 2.99. Her profit on these sales, was roughly 16. (70% of each sale)

A few days before the first of May, we started submitting her book to many other publishing platforms, and pricing the book at "0". (free)

We then notified Amazon that we found her book on other platforms for free, which sets off their "price match guarantee" program.

On the morning of May 2nd, the book was now free on Amazon as well. (which made her VERY nervous... as she was liking that $$15-20 a day income stream for self esteem!)

By the end of the day, her FREE book was downloaded 169 times.

On May 3rd, the book was downloaded 351 times.

In 48 hours, she had gone a high of about 10 books a day, to averaging 250 downloads a day. Her book was now #1 in multiple categories on Amazon as well, in the free section.

Now, she was making no money from these "purchases" as it was a free transaction.

But, we made a few simple modifications to promotional material in the book, adding several big banner ads for promoting another free course she had elsewhere. This generated about 75 clicks to the sign up page for her free course, and generated somewhere around 40 or 50 new students.

Out of those students, just from those 2 days, about 12 have ended up purchasing a premium coaching program she teaches on a video based learning platform.

As I write this, a month later, the book continues to generate anywhere from 50, to 400 downloads a day. It continues to be a major source of free traffic, and it continues to convert strangers into subscribers, and subscribers into sales.

All 100% free. It will work the very SAME for you, no gimmicks, no gadgets, and no goofy gurus required!

NEW: Discover the Easiest FREE Online Marketing Strategies Proven to Build BUZZ For Your Blog, Brand, Business and Bank Account...100% FREE!

Article Source: http://EzineArticles.com/expert/Ian_Ross_Hollander/176337

The Importance of Traffic Generation in the Growing Internet Marketing Era

By Tapu Goswami  |   Submitted On May 30, 2016

  

In today's business world, the concept and ways of marketing is undergoing major changes. The world is now dependent on internet marketing for sustenance as well as growth of any business. It has become of utmost importance to have a presence online, regardless of the size and nature of business, and with that it has become equally important to have more and more people visit the site of your business so that it generates revenue online. If sufficient traffic is not generated to your website then some action need to be taken to generate more footfalls.

A large inflow of web traffic to any site ensures that with more visitors, more money is generated for the business. It is the main aim of a web traffic generator to provide online internet marketers with various tools to attract a large amount of traffic to their respective websites. The idea of having a website on the net is to make money. And to achieve that you need as many audiences as possible on your landing page, out of which a percentage will actually buy your products/ services. Unfortunately, there are no software programs that help you to accomplish this routinely. Hence, to route the targeted traffic to your website, it is necessary, as also advisable to use a traffic generator. This will serve your purpose without causing you to spend a lot of money on this simple but necessary exercise.

Keeping the cost down is the primary concern for all business owners. Their sites are already there on the net to generate business, so any additional expense of generating traffic is an unwanted part no businessman wants to look into. In this scenario, a traffic generator is the tool which is easy to use, to keep track of, easy to implement, yet dynamic and diversified at the same time. The key to traffic building techniques is diversification, because true to its nature, the internet landscape will never remain static, or the search engine algorithms will never remain the same, so to keep pace with these changes, a traffic generating tool will also have to change their ways and methods. No one technique can be relied upon to always get the desired results.

Basic tools like writing articles and blogs with back links will always work, while other techniques will have to be refreshed and rearranged to suit the changing business scenario. Anyone who's trying to increase revenue through the internet, will quickly appreciate that a Traffic generator is the most significant mechanism that can optimize your site and reach your target audience, thus building up your business and popularity.

Tapu Goswami has 5 years of experience in online marketing and have done extensive research on the subject. He's currently employed in one the leading IT companies involved in online marketing.

Article Source: http://EzineArticles.com/expert/Tapu_Goswami/2244486

Creating a Facebook Ad? Implement These Call to Action Tips

By Peg McDermott  |   Submitted On December 03, 2014

  

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Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.

When creating a Facebook ad, regardless of your company size or industry, the call to action is one of the most important factors. If your ad is boring and unattractive, you can't expect it to receive a high click through rate. On the other hand, if you implement a killer call to action, you may be surprised at how much traffic you drive.

Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:

1. Use at least one "action" keyword. A Facebook page is full of content and images, so your ad has to stand out in the crowd. By using an action keyword, you are telling your audience that you have something special to offer. You are telling them to take action now if they want to take advantage.
   
   Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.
   
   You can build off of these, based on your particular industry and offering, to create an even more powerful message. For example, if you are pushing a weight loss product, you could use a phrase such as "lose weight today" or "lose weight faster."


2. Don't beat around the bush. You only have so much time to grab the attention of your audience and convince them to click through.
   
   Don't make people read through your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you have reached your goal.


3. Ask a question. This is one of the best ways to engage your audience. Not only does a question draw people in, but it can improve your click through rate as they will be interested in learning the answer.
   
   Note: if asking a question, keep it short and sweet.

With these three call to action tips, you will find yourself taking a different approach when creating Facebook ads. Subsequently, you may also find that your campaign is generating better results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization.

Article Source: http://EzineArticles.com/expert/Peg_McDermott/661777

Understand Product Creation and Planning

By Raul Molina  |   Submitted On May 08, 2016

  

The creation, development and ultimate launch of a product is essential for the sustainable growth and evolution of any business's product portfolio. Successful or unsuccessful product creation can be the difference between the success and failure of a business. For start-up businesses in particular, successful product development is crucial for survival.

In the modern-day age of internet marketing, product design is not always an easy thing to do. The creation of a unique and notable product is difficult, because the internet market is already flooded with numerous products that are designed to fit every imaginable niche. In order for businesses to carry out proper and successful product formation, the idea of product creation itself needs to be fully understood.

What is a product?

A product is generally defined as any marketable good or service, which is produced by labor or effort. It is in essence, an article or a particular substance which is designed and then refined for manufacture and sale.

What is product creation?

Product development is generally defined as the process through which a business or an organization develops an initial idea or plan, into a testable prototype of a product which can be later manufactured and sold commercially.

Project creation can be divided into various different process and departments, each of which carries out different process and step that contribute to the final product.

1. Policy and Planning: related to the initial idea, its screening and the charter for the product formation process.
2. The Technology and people management: is centered on the use of technology, engineers, and supplies etc that enable the product making.
3. Customer oriented process: Is in relation to a products performance in the market, customer reviews etc.

Though, the process of the product conception may vary from business to business (depending largely upon management style and the nature of the business itself), most organizations tend to divide this creation process and its subsequent steps, in the manner highlighted within this report.

Policy and Planning

The first step, within this product creation segment, is to do idea generation and screening.

• Idea generation and screening: Ideas that have been brainstormed need to be gathered for further evaluation in order to gauge whether these initial ideas, have the potential to be converted into products. These ideas need to be generated and used, in accordance with the nature and the goals of a business organization or its general policy as a business.

For some organizations, idea generation is a continuous and ongoing process which takes contributions from internal and external sources related to the organization. This is more often true for large companies. For example, Aaron Danker the creator of supermachine.com uses ideas for product creation that are provided by feedback and suggestions of his large list of subscribers and team, their marketing department creates innovative products.

After idea generation, the next logical step is to carry out the screening of the product ideas. In this particular step, the ideas generated are critically evaluated so as to, isolate the most viable and promising ideas from the less promising ones. Most organizations use high-ranking company personnel or create a 'ideas committee' for the screening process implementation. The screening process, separates the good from the excellent, and is essential to avoid product failure.

One profitable way of succeeding is to create your own basic information products. Deeper details on how to create your own product visithttp://eznow4u.info/how-to-develop-your-hot-selling-product