Retargeting Campaign

By Richard La Compte  |   Submitted On December 27, 2014

  

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Retargeting is also known as remarketing. This is an online advertising that helps marketers to keep their brand in front of a bounced traffic after it left the marketer's website. For the majority of websites only two percent of the web traffic is being converted on the first visit. With retargeting campaign, companies have the ability of reaching and converting ninety-eight percent of users that does not convert right away.

The best thing about this campaign is that it keeps on following the people who previously visited the site.

How a Retargeting Campaign Works?

This campaign is a cookie-oriented technology that makes use of a Javascript code to follow the audiences from the web. This is how this works: you will have to put an unobtrusive and small piece of code on the website. This code is being referred to as the pixel. The pixel or code is unnoticeable to the site visitors. This does not have any effect on the performance of the site.

Each time that the visitor visits the site, it is expected that the code drops for the "anonymous browser cookie." Later on, as the cookied visitors kept on browsing the web, the cookie updates the retargeting provider about the right time for the advertisements to be served. The advertisements are being served to people who have visited the site before.

This campaign is proven to be effective as the advertisement focuses on the people that are already familiar with the brand. They already achieved the demonstrated interest from these people. Most marketers prefer to use this campaign because of the increased results on ROI.

When Does this type of Campaign Work?

A retargeting campaign is known as the most powerful conversion optimization and branding tool that best works for a business website. This is known to work best provided that it has a bigger digital strategy.

Apart from it, this is known to work well when combined with outbound and inbound marketing. Or better yet, demand generation is used. The strategies that involved AdWords, targeted display and content marketing are also excellent at attracting traffic. However, these still have little use to conversion optimization.

With retargeting campaign, this is proven essential to increase conversions. Although this may not drive people back to the website, the success lies in the use of one or many tools. These tools can help in retargeting and driving traffic. Thus, you can get the most from the traffic.

Why a Retargeting Campaign is Effective?

A retargeting campaign is proven to be effective in generating higher online sales. This is best in keeping and putting the brand at the center. The window shoppers are also brought back the moment that they are finally ready to purchase.

Each time that the customer sees all the targeting ads, the brand is quickly gaining recognition and traction. The increased conversions and high click through rates from retargeting campaigns give repeated exposure and good branding.

The best practice on a retargeting campaign is segmenting the visitors and designing the retargeting ad campaign for each group. The best retargeting campaign has the best promotion to offer and call-to-action!

Richard La Compte is an expert when it comes to making money online. If you are interested to learn how to make money online working part-time or full-time, click here to watch this free video.

Article Source: http://EzineArticles.com/expert/Richard_La_Compte/1998407

A Guide for ClickBank Affiliates!

By Jason Smith  |   Submitted On April 27, 2016

  

Many choose ClickBank for their affiliate marketing efforts. Do you know ClickBank enjoys about 3,000 or more digital sales every single day and boasts more than six million users who develop and sell digital products on there? But, the best part - you don't need to necessarily create a product to be part of ClickBank! Yes, you can either list your product or promote products listed by others and earn commission. And the commissions are between 5 - 75%.

So, how do you promote products on ClickBank?

A good idea is to have a website and promote affiliate offers for ClickBank products. You could promote the offers with good content. I prefer using WordPress because it is easy to set up, run and also gets listed in search engine results better. Articles are the best way to grab more traffic and attention, so come up with interesting and winning content to promote products.

Now that you know you need a site and good content, what's all that without traffic? Online traffic is what makes you money - the more the visitors, the more possibility for conversions or sales. For getting targeted visitors, you need to identify the right keywords to create content around them to drive traffic. Many recommend long tail keywords, which are search phrases and they garner more targeted hits and guarantee better conversion.

The key is to keep the site updated, free from errors and up and running always. Tracking the progress, number of visitors, responding to comments and whatnot, is all very important. You can offer free videos, tutorials, or documents for regular visitors. Most of us love freebies - so as long as they're useful and relevant, your visitors are going to stay loyal. Give them what you like and they like, it is a win-win situation! There's nothing wrong in trial and error - no one gets it right the first time.

The best part about being a ClickBank affiliate is that you don't need anything. Anything and everything you ever need as an affiliate; ClickBank offers - account, affiliate id, etc. You don't even need a website if you don't want one, since there are ways to work around it.

This is how the entire process works:

You create an account in ClickBank and you get a nickname, which will also be your affiliate id. This is needed for tracking your earnings. The account creation is free. Choose one that you wouldn't mind flaunting, as it reflects you.

Now, search the marketplace for products and pick the ones you want to promote. You could pick them based on type, product or keyword.

Now, use the "create hoplink" option to go to your affiliate link. Here, you will see the products or vendors you have chosen to promote and the commission you can get.

Now, enter your nickname in the "ClickBank Nickname" field and wait for the link to appear. This is the link you will be using to promote the product(s) you just chose.

Once someone decides to buy the product, ClickBank handles the rest and your commission is automatically sent to you, every two weeks. You can either get it as a check or bank deposit.

Ready to get started?

Steps for Success

To be successful with Affiliate Marketing, here are a few key steps to follow. The best part - it is affordable and works effectively. It is a good idea to follow the order for best results, instead of skipping a few steps for quick results and getting none or falling short.

Picking your Niche: This is a very important step that should be done with care and caution. Never rush this, as it is your base and will decide whether or not you will succeed! Pick your passion and expertise, for best results. More on this in our future posts!

Developing Your Online Real Estate/Website: Now, the second step is building your online property - your website. You should get this right for drawing traffic and getting conversions. This again, we will go over more in detail in our future posts.

Promote: Now that your site is ready, it is time to promote it and garner traffic. Do you know how to get in traffic? No worries, we will be explaining more about this later.

Now is the time to pick your products. A niche is different from products, which you would have known by now. You could pick one or more products and promote them, though make sure you go through every other step with adequate time for each.

Last but not the least - promote your products!

Dos and Don'ts of Affiliate Marketing

When you are starting off, it could be confusing or there could be an information overload with you trying out or hearing different stuff. So, let's skim through a few basic dos and don'ts, shall we?

Dos

• Pick products that are good and what you would personally choose to buy. You can market what you believe in and know better, than something you aren't sure about. That's true, isn't it? You don't have to buy, though owning it will help you market it better.


• Most firms offer tutorials and ideas to help their affiliates fare better. They even give suggestions on keywords and some firms also offer a relationship manager who can be of assistance.


• Always make sure your hoplinks are working.


• Try new techniques and always assess if they work, before fully investing your time on them.


• Be willing to make changes and amendments as necessary.

Now let's look at a few Don'ts

• Never resort to spamming for promotions.


• Never resort to advertising campaigns with a negative slant - Is this "Product" a Hoax?


• Never promise gifts or special offers for your visitors if they go through your hoplink, because ClickBank doesn't like it! Play by their rules.


• Don't expect quick money. You will do better putting in your time and energy for lasting results, than quick results that vanish and earn you a negative hit with Google!


• Don't resort to black or grey hat marketing methods.

I hope this quick guide gives you a glimpse of what ClickBank Marketing is all about and helps you get started, or decide if it is right for you. Stay tuned for detailed posts on each step, to guide you through to your ClickBank Success!

http://bloggersdelight.org

Article Source: http://EzineArticles.com/expert/Jason_Smith/2279699

Facebook Ads To Generate Leads

By Rick Toney  |   Submitted On March 03, 2016

  

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Real estate marketing used to be about referrals, direct mail and flyers. Now, it's gone on-line and marketing through Facebook is an excellent digital marketing opportunity. If you are looking for an ad platform that allows precise demographic and behavioral targeting, then look no further than Facebook. This cost effective medium allows for a competitive advantage among local competitors.

If you are a Facebook user, then you have seen sponsored ads creep into your news feed. If you are thinking about creating a Facebook ad to generate leads, then you will need to get a few things in order to begin. The first must have is a Facebook business page. While it doesn't take a marketing professional to create Facebook ads, it does take some time to develop an ad set and make sure the ads are working. Each ad allows for an image as well as text and a call to action button. A variety of options are available for ad placement varying from a right-hand column advertisement to a mobile or desktop news feed. Understanding your target audience is an essential component in creating any successful Facebook ad campaign.

Ad Targeting

Facebook marketing allows for laser-focused targeting of leads and utilizing Facebook ads to promote real estate services can be a very cost-effective method for gaining qualified leads. Among the top targeting areas are income, behaviors and interests as well as geographic Location. As an example, Facebook offers a behavioral category that's termed "Likely to Move." Other great lead generation possibilities include targeting by life events or home value.

Ad Budgets

Ad budgets can vary significantly, but the biggest thing to pay attention to is the amount of return that you get. Most recommend starting off with a lower advertising budget that won't break the bank. Then determine how the ad is working through engagement and conversions.

Advertising can be done for as little as $2 a day with some major companies spending upwards of $200,000 per day. There are two different pricing systems that Facebook offers: cost per click (CPC) and cost per mile (CPM). The CPM is what you pay per thousand impressions whereas as the CPC allows you to set a price that you will pay for every time someone clicks on your Facebook ad.

Ad Objectives

Without having clear goals in place for a Facebook ad campaign, then you are wasting money. Facebook offers "objectives" which allow you to choose what you want from your ad campaign. Do you wish to increase website conversions? Promote a page? Get people to claim your offer? There are a wide variety of options available to choose from, but the increase in website conversions should be what you want to focus on primarily if the goal is to capture leads.

Capturing Leads

Want more leads? Sure everyone does. But many don't know what to do with them once they get a lead. Having a system in place to capture leads before placing a Facebook ad is crucial. Some wing the Facebook ads and wonder why little to no results are realized. Without planning ahead and having a solid lead capture system in place, the time and money spent on Facebook ads aren't worth it. Obtaining contact information, if only an email will help build up a database.

Without the ability to generate leads business won't come. That's why Facebook ads are a great and cost-effective way to generate highly qualified leads for just about any business. Real estate marketing experts generally agree that Facebook is one of the top ways to gain quality leads. Every day over 900 million people log in to Facebook, so it is a great platform to reach people on for a lead generation tool. Setting up a Facebook page is free, it's only when you want to create an ad that it costs money. Utilizing Facebook's advertising program as an inbound marketing tool can be done through highly targeted ads. A recent Merchant Circle study reported that over 20 percent of small businesses in America have utilized Facebook to help promote their business. And, over 65 percent of businesses stated they would use Facebook ads again. Facebook ads offer flexibility and are also user-friendly to set up and maintain.

Article Source: http://EzineArticles.com/expert/Rick_Toney/2103701

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