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Websites that are not optimized for search engine rankings are just similar to websites that are non-existent. With a huge amount of websites growing rapidly day by day, it is very tough to invite the potential customers towards the website, unless the site owners do something to grab a good share of search engine rankings. There are several factors that decide your search engine ranking and an SEO company has to perform a lot of strategies and techniques to optimize a website. With this growing awareness, most of the businesses and companies are investing a good amount of their initial budget for SEO services with a dream of ranking their website higher on search engines and getting the attention of their prospective and targeted customers. This is the reason that the demand for SEO or SEO reseller services is increasing day by day and a huge no of firms are jumping into the SEO arena.


SEO is not any isolated job and it's quite challenging as well. It needs to take into account different practices like an optimized website, unique content, creating new links and working with those existing links which are harmful and much more. Therefore a thorough understanding of the new trends in technology and industry is very much necessary to accomplish an effective and result-oriented SEO initiative. In the same manner, the search engines also change their algorithms from time to time in order to determine the display of the web search results and you need to keep pace with all these algorithms. As a result of all the above-said angles, SEO is a quite challenging task and requires a deep knowledge of technology.


There are various SEO companies who are doing a highly lucrative business and are catering to the different demands of businesses out there. If you are one who want to do business in the SEO arena, you need to know it is challenging one indeed. The reason is that SEO business will require you to setup a new infra, advanced systems to work, a pool of experienced professionals who can further the credibility of your company in the market and a complete administrative practice to look out that your business is profitable. So, now you can see that it's a difficult task to compete with the companies out there, you can rely on the white label SEO reseller program.


This is an arrangement wherein you can market SEO projects accomplished by some reputed SEO organizations. All that you need to do is to do the marketing and never bother about the infra, workforce, and the administrative problems. You just have to get the projects for your business partner ( SEO company ) and they will work with them to perfection enabling you to build your own brand name. By reselling white label SEO services, you are most likely to get big profits since you have very fewer expenses and you need not worry about the high salaries and running costs you will have to bear and thus you make huge benefits.



Article Source: http://EzineArticles.com/expert/Zack_Will/1832174



Article Source: http://EzineArticles.com/9487220

How 6 New Changes Coming to AdWords Will Affect AdSense Publishers

By Eyal A Katz  |   Submitted On June 02, 2016

  

In case you've lived in a well for the past couple of years, Google is absolutely in-love with mobile traffic. We don't need to tell you why - you already know that's where the audience is. But mobile is also where the largest potential for growth lies.

Ad networks have yet to fully crack or hack mobile advertising campaigns, which means there's still a ways to go to make advertisers and users happy.

But does Google still love us, publishers? Well, the messages we got from the GPS event were somewhat mixed. Most of them had little to do with AdSense directly, but can indirectly affect your earnings. So which direction will your AdSense revenues go, with these new updates on the AdWords side of the ad marketplace?

1. It's all about location, location, location - Local Search on Google Maps

The new Google Maps are going to offer attractive advertising capabilities for small businesses and local chain branches based on user location as well as other data.

Sounds pretty good for AdWords advertisers but what does this mean for AdSense publishers?

More Inventory = Less Competition

The laws of supply and demand tell us that if we increase supply of a certain product to satisfy increased demand we'll effectively stop prices from going up.

Or in digital advertising terms - more ad inventory means diminished demand for every ad unit and diminished CPCs and CPMs. Unless, with more inventory come greater ad budgets, especially if the new inventory is effective for advertisers. So this can actually be a blessing in disguise for AdSense publishers.

Search vs. Display

Google prefers clicks on their own turf. Of course they do. They don't have to share their revenues with publishers there. So offering a Google-owned locale-targeted inventory to advertisers is more than likely to take a bite out of that local search traffic.

Who Gets Paid for Embedded Maps?

will Google be adding ads to embedded Google Maps, and if so - who gets the revenue from the clicks in these local ads?

Another good question is what will happen to said ad units and publishers making a good living from in-map AdSense ads?

2. Who is bigger better for? - Expanded Text Ads Get Double Headlines & More Characters

Advertisers will now be able to include a two lines of 30 character each in clickable titles on their text ads, and 80 characters for a description line. Overall, this promises longer ads taking up more screen space in mobile searches.

This is great for search advertisers and Google, but for anyone trying to get organic traffic to monetize this is bad news. Looks like paid search ads are worth more to Google than the content you invested in making.

3. The Dread (or not) of Smart Pricing - Better Measurement of In-Store Conversions

At GPS, Google announced they will now be cross-checking users' mobile location history with PPC ads they've clicked and then attributing conversions to AdWords campaigns accordingly.

The goal of increased conversion measurement is to attract more advertisers. If Google is successful in this, it just means higher demand for AdSense inventory. And that will make everyone happy.

4. Not Just Responsive Ad Units - New Responsive Display Ads

Creating image ads for all ad sizes can be a pain. Especially for a small business advertiser. So often, you end up uploading image or flash ads in the most common sizes, and that's about it.

Google wants more competition between more advertisers over more inventory. By letting advertisers create responsive ads that can fit in more ad units, Google basically does just that. And this is great for everyone.

5. Targeting Your Device - Changes to device bidding

Google hopes (and we do too) that this will allow advertisers to spend their budgets more effectively and scale their ad spend quickly. Which would lead to more AdSense revenue for you (and Google).

6. Retargeting Gone Open - Lift on AdWords Demand Restriction

Other ad networks can display retargeting ads to users instead of AdSense, where AdSense is not implemented.

This might reduce CPCs for retargeting ads on AdSense, and hurt publishers relying on AdSense for revenues.

Local, Mobile, and Advertiser Oriented

Overall, the announcements at GPS are very advertiser oriented, and especially SMB (small to medium business) advertising budgets that have started to migrate over to the big F in increasing numbers.

Article Source: http://EzineArticles.com/expert/Eyal_A_Katz/2167080

Retargeting Campaign

By Richard La Compte  |   Submitted On December 27, 2014

  

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Retargeting is also known as remarketing. This is an online advertising that helps marketers to keep their brand in front of a bounced traffic after it left the marketer's website. For the majority of websites only two percent of the web traffic is being converted on the first visit. With retargeting campaign, companies have the ability of reaching and converting ninety-eight percent of users that does not convert right away.

The best thing about this campaign is that it keeps on following the people who previously visited the site.

How a Retargeting Campaign Works?

This campaign is a cookie-oriented technology that makes use of a Javascript code to follow the audiences from the web. This is how this works: you will have to put an unobtrusive and small piece of code on the website. This code is being referred to as the pixel. The pixel or code is unnoticeable to the site visitors. This does not have any effect on the performance of the site.

Each time that the visitor visits the site, it is expected that the code drops for the "anonymous browser cookie." Later on, as the cookied visitors kept on browsing the web, the cookie updates the retargeting provider about the right time for the advertisements to be served. The advertisements are being served to people who have visited the site before.

This campaign is proven to be effective as the advertisement focuses on the people that are already familiar with the brand. They already achieved the demonstrated interest from these people. Most marketers prefer to use this campaign because of the increased results on ROI.

When Does this type of Campaign Work?

A retargeting campaign is known as the most powerful conversion optimization and branding tool that best works for a business website. This is known to work best provided that it has a bigger digital strategy.

Apart from it, this is known to work well when combined with outbound and inbound marketing. Or better yet, demand generation is used. The strategies that involved AdWords, targeted display and content marketing are also excellent at attracting traffic. However, these still have little use to conversion optimization.

With retargeting campaign, this is proven essential to increase conversions. Although this may not drive people back to the website, the success lies in the use of one or many tools. These tools can help in retargeting and driving traffic. Thus, you can get the most from the traffic.

Why a Retargeting Campaign is Effective?

A retargeting campaign is proven to be effective in generating higher online sales. This is best in keeping and putting the brand at the center. The window shoppers are also brought back the moment that they are finally ready to purchase.

Each time that the customer sees all the targeting ads, the brand is quickly gaining recognition and traction. The increased conversions and high click through rates from retargeting campaigns give repeated exposure and good branding.

The best practice on a retargeting campaign is segmenting the visitors and designing the retargeting ad campaign for each group. The best retargeting campaign has the best promotion to offer and call-to-action!

Richard La Compte is an expert when it comes to making money online. If you are interested to learn how to make money online working part-time or full-time, click here to watch this free video.

Article Source: http://EzineArticles.com/expert/Richard_La_Compte/1998407

What Do People Search for on the Internet?

By Aman Tumukur Khanna  |   Submitted On April 23, 2016

  

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There are millions or billions of searches conducted on a daily basis on all popular search engines as well as the popular social networking platforms. However what exactly these men search for is a matter of our concern. There are some platforms or tools that can be used to determine what exactly people search for on these search engines.

1. Google trends

Google trends allows the users to tap into the database of Google for all the searches. These help in determining which of these keywords are very popular. You can also view the volume of the search queries over time. There are many categories that you can use and these are on the basis of regions, sub regions, categories and languages. Google can compare all these multiple terms also.

2. The Google Autocomplete

There is another tool that is called as the Google autocomplete and it can help to round out your entire research simply by providing various keywords that are seen through the experience of the researchers. When a particular searcher types any keyword into the search box of Google, there are additional keywords displayed and offered for the user to choose from. This is one of Google's important algorithms and they work in such a manner that they are able to exactly predict what the user is trying to search for.

3. The buzz log

This tools helps in showing all the top and overall keywords that people search for. There is also a buzz score that is always taken into consideration. Apart from this, there are some additional options in order to narrow down the buzz log and this is done in terms of categories such as movies, actors and music. It is one of the important things to remember.

4. The AdWords keyword tool

You can enter a term or even terms in order to search the volume of your keyword as well as its competition. There are filters and advanced options that can allow you to refine in terms of languages and locations and this can be done with the help of a mobile as well as a desktop.

5. The Twitter search

This is a tool that can enable you to search what is trending on Twitter as well as other social networking platforms. It is a very effective one because there are millions of Twitter users and this can help you a lot to narrow down your search.

To know more about search people in USA, please check our website.

Article Source: http://EzineArticles.com/expert/Aman_Tumukur_Khanna/1972047